Associate Product Marketing Manager
perplexity
Job Score
100 ptsPerplexity is revolutionizing how companies get work done. We are seeking an Associate Product Marketing Manager to join our team and serve as the bridge between how our products actually work and how the world learns to use them. You will develop the deepest product understanding on the team and translate it into webinars and education materials that inspire adoption and drive growth.
If you have a passion for understanding how things work, thrive in taking something complex and making it simple, and want to build a world-class product education engine that turns new users into power users, this role is for you.
Responsibilities
Know the product cold. Develop a deeper working knowledge of our products than anyone else in marketing, using every feature the day it ships, building the workflows yourself, and staying close to the teams that built them.
Turn complexity into clarity. Transform complex product capabilities into simple, specific, and accurate explanations, defining not just what we built, but how it works, when to use it, and why it matters.
Teach at scale. Own product webinars end to end, from content and live demos to delivery and follow-up, spanning onboarding series, feature deep-dives, and use-case walkthroughs.
Build the education engine. Create the product education materials our users learn from: how-to guides, demo flows, video walkthroughs, and use-case libraries that make customers materially better at their jobs.
Obsess over the user. Maintain a sharp, real-time view of what users misunderstand and where they get stuck, ensuring our education remains grounded in how people actually use the product rather than how we assume they do.
Measure outcomes, not just outputs. Tie webinars and education content to tangible activation, adoption, and retention, running lightweight experiments to iterate fast on format, content, and delivery.
Get products to launch. Own and coordinate the cross-functional workstreams that take products from built to launch, keeping teams aligned on dependencies, timelines, and the work needed to bring each launch to market.
Qualifications
2-3 years of experience in product marketing, customer education, business development, or a related role, ideally within a high-growth technology company, or work that proves the skill regardless of title.
Proven ability to synthesize complex technical concepts into simple, specific, and provable explanations that travel across new users, power users, and admins.
Genuine obsession with product: you explore every setting, test every new feature, and can explain what a product does better than the team that built it.
Sharp teaching and storytelling skills grounded in data, with the ability to summarize how a feature works in a single sentence and demonstrate it live.
High slope: you learn unfamiliar products and domains fast, and your rate of improvement is your standout trait.
Extreme comfort delivering clarity in high-velocity, ambiguous environments.
About Product Management
Product Management is one of the most strategically relevant areas in technology organizations. The Product Manager is responsible for defining product vision, prioritizing features, and coordinating multidisciplinary teams to deliver value to users.
Essential skills include strategic thinking, data analysis, communication, leadership, and technical knowledge. Tools like Jira, Confluence, Miro, and analytics platforms are fundamental in daily work.
Salaries for PMs range from entry-level to senior positions at major tech companies, with growing opportunities for international remote work.
About Information Security
The Information Security area is one of the most strategic and in-demand fields in the technology market. With the rise of cyberattacks, data breaches, and regulations like LGPD and GDPR, companies of all sizes invest heavily in professionals who can protect their digital assets.
Key specializations include Network Security, Cloud Security (AWS, Azure, GCP), Offensive Security (Penetration Testing, Red Team), Defensive Security (SOC, Blue Team), AppSec, and Security Governance. Tools like SIEM (Splunk, QRadar), firewalls, EDR, and Vulnerability Management platforms are essential.
Certifications like CISSP, CEH, OSCP, CompTIA Security+, and AWS Security Specialty are important differentiators. Information security professionals are among the highest-paid in the sector, with growing demand especially in fintechs, healthtechs, and large enterprises.
About Marketing
The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.
Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.
Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.
About Cloud Solutions
The Cloud Solutions area is responsible for designing, implementing, and managing cloud infrastructure and services (AWS, Azure, GCP) for companies. Cloud professionals architect scalable, secure, and cost-optimized solutions, from data center migrations to serverless and multi-cloud architectures.
Key skills include IaC (Terraform, CloudFormation), containers (Docker, Kubernetes), serverless (Lambda, Cloud Functions), managed databases (RDS, DynamoDB, BigQuery), cloud networking (VPC, CDN, load balancer), and security (IAM, WAF, KMS). Knowledge of FinOps, cloud governance, and AWS/Azure/GCP certifications is a differentiator.
Cloud Solutions professionals in technology companies are highly valued, especially those who master multi-cloud architectures, FinOps, and can optimize costs while maintaining performance and security. The field offers opportunities from cloud engineer to cloud solutions architect, head of cloud, and chief cloud architect.
About Product Manager
The Product Manager (PM) is the professional responsible for defining the strategy, vision, and roadmap of a digital product. They work at the intersection of technology, business, and user experience (UX), leading the discovery and delivery of solutions that solve real problems in a viable way for the company.
Key skills include product discovery, data and metrics analysis (AARRR, NPS, LTV), user research, go-to-market strategy, roadmapping, strategic prioritization, and leadership by influence. Tools like Amplitude, Mixpanel, Hotjar, Jira, and Notion are fundamental.
Product Managers play a central role in the growth of startups, scale-ups, and large technology companies, with career progression opportunities to Product Leader, Head of Product, and Chief Product Officer (CPO).
About Public Relations
The Public Relations (PR) area focuses on managing the reputation, image, and communication of an organization with its various stakeholders (such as clients, investors, employees, media, and the community). PR professionals develop corporate communication strategies, manage media relations (press relations), organize institutional events, and work in image crisis prevention and management.
Discover Other Areas
Understand the scope of work, key skills, and tools used in different career areas.
About Automation Engineer
The Automation Engineer is the professional responsible for designing, developing, and implementing solutions that automate manual and repetitive processes in IT, infrastructure, testing, and operations. They combine programming knowledge with DevOps and SRE vision to eliminate manual tasks and increase operational efficiency.
Key skills include Infrastructure as Code (Terraform, Ansible, Pulumi), CI/CD (Jenkins, GitHub Actions, GitLab CI), test automation (Selenium, Cypress, Playwright), network automation (Netconf, SDN), RPA (UiPath, Power Automate), and scripting (Python, Bash, PowerShell). Knowledge of Kubernetes, GitOps (ArgoCD, Flux), and automation platforms is a differentiator.
Automation Engineers in technology companies are highly valued, especially those who can create automated deployment pipelines, self-healing infrastructure, and internal developer platforms (IDP). The field offers opportunities from junior automation engineer to automation architect and head of automation.
About Project Management
Project Management is essential to ensure strategic initiatives are delivered on time, within scope, and with quality. PM professionals coordinate teams, manage risks, and communicate with stakeholders.
Key methodologies include PMBOK, PRINCE2, Scrum, and Kanban. Tools like Jira, Asana, Monday, and MS Project are widely used in daily work.
Certifications like PMP and PgMP are important differentiators in the market, with growing demand in technology and consulting companies.
About Technical Support
Technical Support is essential to ensure customer satisfaction and retention. Support professionals resolve technical issues, document solutions, and identify patterns that can lead to product improvements.
Key skills include troubleshooting, customer service, technical documentation, ITIL knowledge, and ticketing tools (Zendesk, Freshdesk, Intercom).
Technical support has evolved from a reactive to a proactive function, with high-level professionals working in Customer Engineering and Support Engineering.
About Frontend
The Frontend area is responsible for creating the visual interfaces that users interact with on websites and web applications. Frontend professionals combine technical skills with design to deliver intuitive, responsive, and accessible digital experiences.
Key skills include HTML, CSS, JavaScript/TypeScript, frameworks like React, Angular, and Vue, build tools (Webpack, Vite), CSS (Tailwind, Sass), testing (Jest, Cypress), and knowledge of web performance and accessibility (WCAG). Familiarity with design systems and reusable components is a differentiator.
Frontend developers in technology companies are highly valued, especially those who master React, Next.js, web performance, and accessibility. The field offers opportunities from junior developer to frontend architect, with a focus on user experience, performance, and code quality.
About Tech Recruiter
The Tech Recruiter is a professional specialized in recruiting technology talent, from developers to AI engineers and DevOps professionals. They combine technical knowledge with recruitment skills to evaluate and attract highly qualified candidates.
Key skills include technical screening, analysis of technical profiles (GitHub, portfolios, blogs), knowledge of software stacks and architectures, networking in tech communities and events. Proficiency with tools like LinkedIn Recruiter, Gem, Ashby, and technical assessment platforms is a differentiator.
Tech Recruiters are scarce and highly paid professionals, especially those who can map and access passive talent in competitive markets like AI, data engineering, and cloud computing.
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