Integrated Marketing Manager - Australia
Plaud
OnSite
Singapore
Marketing
Job Score
80 pts
On-site model (+70)
Marketing (+10)
Note: the primary hiring location for this role is Singapore.
About Plaud Inc.
Plaud is building the real-world AI interface for professionals to amplify intelligence, elevate productivity and performance, loved by over 2,000,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud captures, structures, and compounds the intelligence generated in conversations — so humans can think better, decide faster, and execute with clarity.
Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With full ISO 27001, ISO 27701, SOC 2, GDPR, EN18031, and HIPAA compliances, Plaud is committed to the highest standards of data security and privacy protection.
To learn more about Plaud, please visit https://www.plaud.ai and follow along on Instagram, X, Facebook, LinkedIn, and YouTube
Why You Should Join Us
Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think.
Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years.
Define the next-gen paradigm for human-AI interaction.
Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion.
Work with passionate teammates who value innovation, collaboration, and customer success.
Grow your career in a culture that champions continuous learning and fast career development.
Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.
What You Will Do
Own the Australia GTM strategy: Develop and execute a localized integrated marketing playbook that challenges rising competitors and builds Plaud's authority in the professional sector, benchmarked against best-in-class regional practices.
Lead 360-degree campaign execution: Run campaigns across PR, digital, social, and offline channels — from brief to post-campaign analysis — with full accountability for brand recall, engagement, and pipeline contribution in the Australia market.
Build the professional network and align spend to outcomes: Develop relationships with trade associations, media, and key industry stakeholders (boardroom to trade floor), while working with regional leadership to translate growth targets into channel/budget decisions and report spend efficiency against agreed KPIs.
Benchmark, analyze, and optimize: Continuously track Plaud's brand position against competitors, identify gaps using data and first-principles analysis, and adapt the approach to pursue best-in-class performance — drawing on a proven track record of owning a regional/country-level marketing function end-to-end with measurable brand or revenue outcomes.
Skills, Qualifications and Experience We Look for
Brand-building in professional/B2B sectors (Australia): Proven ability to build brand authority by navigating trade associations, industry media, and corporate stakeholder relationships, with an established network within Australian professional/industry bodies.
End-to-end campaign execution: Hands-on experience planning and running multi-channel campaigns (PR, digital, social, offline) with full budget ownership and post-campaign performance reporting.
Australian market expertise with commercial edge: Deep understanding of the local media landscape, business culture, and professional-sector dynamics — able to localize global brand strategy and make independent, data-driven spend and channel decisions without heavy process structure.
Product and cross-cultural experience: Prior experience marketing a hardware or AI-powered consumer/professional product in Australia or APAC, ideally with a China-headquartered brand, navigating stakeholder alignment between local market and global HQ.
What did you think of this job?
Loading comments...
About Marketing
The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.
Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.
Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.
Discover Other Areas
Understand the scope of work, key skills, and tools used in different career areas.
About Business Intelligence
Business Intelligence (BI) is the area responsible for transforming raw data into strategic information for decision-making. BI professionals build dashboards, reports, and analyses that help companies understand their performance and identify growth opportunities.
Key skills include data modeling (star schema, snowflake), ETL (extraction, transformation, loading), advanced SQL, BI tools (Power BI, Tableau, Looker), data warehousing, KPIs, and business metrics analysis (MRR, churn, cohort). Knowledge of dbt, Airflow, and data pipelines is a differentiator.
BI professionals in technology companies are highly valued, especially those who master data visualization, analytics engineering, and can translate complex data into actionable insights for the business. The field offers opportunities from BI analyst to head of data, with a focus on data-driven decision making.
About Technical Support
Technical Support is essential to ensure customer satisfaction and retention. Support professionals resolve technical issues, document solutions, and identify patterns that can lead to product improvements.
Key skills include troubleshooting, customer service, technical documentation, ITIL knowledge, and ticketing tools (Zendesk, Freshdesk, Intercom).
Technical support has evolved from a reactive to a proactive function, with high-level professionals working in Customer Engineering and Support Engineering.
About QA and Testing
QA and Software Testing are fundamental to ensure the quality and reliability of applications. QA professionals ensure that the delivered product meets requirements and is free of critical defects.
Key skills include manual and automated testing, Selenium, Cypress, Playwright, Postman, JMeter, and CI/CD pipeline knowledge. Performance and security testing are differentiators.
With the adoption of DevOps and continuous deployment, the demand for automation QAs and SDETs continues to grow.
About Communications
The Communications area is strategic for building and maintaining a company's institutional image. It encompasses corporate, internal, and external communication, public relations, press office, and reputation management. Communications professionals are responsible for delivering consistent messages that strengthen the employer brand and market positioning.
Key skills include strategic writing, communication planning, crisis management, media relations, corporate content production, event organization, and digital communication. Knowledge of communication CRMs, press release distribution platforms, and media monitoring tools (Meltwater, Cision) is a differentiator.
Corporate communicators in technology companies are highly valued, especially those who master change communication, employee engagement, and digital communication. The field offers opportunities in startups, scale-ups, and large corporations, with a focus on storytelling, organizational culture, and innovation communication.
About Automation Engineer
The Automation Engineer is the professional responsible for designing, developing, and implementing solutions that automate manual and repetitive processes in IT, infrastructure, testing, and operations. They combine programming knowledge with DevOps and SRE vision to eliminate manual tasks and increase operational efficiency.
Key skills include Infrastructure as Code (Terraform, Ansible, Pulumi), CI/CD (Jenkins, GitHub Actions, GitLab CI), test automation (Selenium, Cypress, Playwright), network automation (Netconf, SDN), RPA (UiPath, Power Automate), and scripting (Python, Bash, PowerShell). Knowledge of Kubernetes, GitOps (ArgoCD, Flux), and automation platforms is a differentiator.
Automation Engineers in technology companies are highly valued, especially those who can create automated deployment pipelines, self-healing infrastructure, and internal developer platforms (IDP). The field offers opportunities from junior automation engineer to automation architect and head of automation.
Comments 0