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Talent Attraction And Employer Brand Specialist

cohere

OnSite United States
Branding

Job Score

80 pts
On-site model (+70) Branding (+10)

Who are we?

Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.

We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.

We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us!

Why this role?

Cohere is in a unique and exciting position to grow our go-to-market teams globally! We are expanding our Talent Team and are looking for a creative, high-performing Talent Attraction and Employer Brand Specialist to help us build a world-class employer brand that attracts top frontier AI talent. In this role, you will shape how Cohere is perceived by the global AI community and drive strategic recruitment marketing initiatives that position us as the destination for ambitious researchers and engineers.

Please Note: We have offices in Toronto, San Francisco, and London but embrace being remote-first!

As a Talent Attraction and Employer Brand Specialist, you will:

  • Develop and execute comprehensive brand strategy that defines and promotes Cohere's identity, culture, and technical leadership to target talent groups

  • Run multi-channel recruitment marketing campaigns across social media, job boards, and search engines to reach priority candidates

  • Create compelling content including job descriptions, employee success stories, and optimized career site landing pages

  • Optimize and maintain our career site experience while tracking engagement through candidate relationship management tools

  • Analyse campaign performance metrics including cost-per-hire, application conversion rates, and ROI to continuously refine our approach

  • Partner with Marketing, Communications, and Research teams to ensure consistent messaging across all candidate touchpoints

  • Monitor competitor employer branding strategies and identify opportunities to differentiate Cohere

  • Collaborate with hiring teams to develop targeted recruitment campaigns for specific roles and departments

About you;

  • You have demonstrable (6+ years) experience in employer branding, recruitment marketing, or talent attraction

  • You have a proven track record of developing and executing successful multi-channel campaigns

  • You're skilled in content creation with portfolio examples of compelling job descriptions and employee narratives

  • You have experience with candidate relationship management tools and career site optimization

  • You're data-driven with experience tracking and analyzing recruitment metrics

  • You're creative and strategic, able to balance brand consistency with campaign innovation

  • You're passionate about AI/ML and understand the talent landscape in this field

  • You're collaborative with excellent cross-functional partnership skills

  • You're comfortable working in a fast-paced, evolving startup environment

Full-Time Employees at Cohere enjoy these Perks:

  • A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.

  • Full health and dental benefits, including a separate budget for mental health.

  • RRSP matching, 401K, Pension Scheme.

  • 100% Parental Leave top-up for up to 6 months, for either parent.

  • Annual enrichment benefits:

    Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.

    Education & learning stipend for conferences, courses, and coaching.

  • 6 weeks of paid vacation (30 working days!)

  • Budget for traveling to other offices if you are remote, plus an annual company offsite.

How and Where We Work:

  • Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon.

  • For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.

  • For those not near an office: a co-working benefit so you can work alongside others in your city.

  • Everyone receives a $500 home office stipend to set up your workspace properly.

If any of the above doesn’t line up exactly with your experience, we still encourage you to apply.


We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.

Beware of Scams: Cohere will never ask for payment or third-party services (e.g., CV writing) as part of our hiring process. All legitimate roles are listed on the Cohere careers page and LinkedIn only, with all communications from Cohere employees coming from an @cohere.com or @cw.cohere email alias. If jobs are viewed on other sites then please verify these through our official careers page.

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About Branding

Branding is the area responsible for building, managing, and strengthening a brand's identity and market value. Branding professionals create strategies that define how the brand is perceived by the public, from the logo to the complete customer experience.

Key skills include brand strategy, visual identity, brand guidelines, positioning, naming, brand voice, market research, brand equity, and brand management. Knowledge of graphic design (Figma, Illustrator, Photoshop), storytelling, and brand experience is a differentiator.

Branding professionals in technology companies are highly valued, especially those who master employer branding, digital branding, and can build strong, memorable brands in competitive markets. The field offers opportunities from brand designer to head of brand, with a focus on identity, differentiation, and perceived value.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About Content

The Content and Social Media area is essential for building digital presence and audience engagement. Professionals create content strategies, manage social networks, and develop impactful brand narratives.

Key skills include copywriting, storytelling, community management, metrics analysis, audiovisual production, and knowledge of each platform algorithms.

With the growth of influencer marketing and social commerce, this area continues to generate new career opportunities.

About Business Analysis

The Business Analyst (BA) is the professional responsible for identifying problems, opportunities, and solutions in organizational processes, acting as a bridge between business areas and the technology development team. They gather and specify requirements, map value streams, design future processes, and help ensure that software deliveries align with the company's strategic goals.

About Web Master

The Web Master is the professional responsible for maintaining, securing, and ensuring the technical performance of websites and web applications. They manage servers, hosting infrastructure, uptime monitoring, and ensure everything runs fast and reliably.

Key skills include server management (Apache, Nginx), hosting (AWS, Google Cloud, Azure), CDN (Cloudflare), SSL, DNS, web security (WAF, firewall), performance (Core Web Vitals, cache, compression), and versioning (Git, CI/CD). Knowledge of Docker, WordPress, cPanel, and monitoring (Sentry, New Relic) is a differentiator.

Web Masters in technology companies are highly valued, especially those who master DevOps, SRE, and can guarantee uptime and performance at scale. The field offers opportunities from junior webmaster to SRE and infrastructure engineer, with a focus on reliability, security, and speed.

About Blockchain

The Blockchain area involves the development and implementation of secure and distributed transaction ledgers. Professionals in this field work with smart contract development, cryptography, consensus algorithms, and platforms such as Ethereum, Hyperledger, and Solana, ensuring security and decentralization for various types of applications.

About SEO Analyst

The SEO Analyst is the professional responsible for optimizing websites for search engines, increasing organic visibility and qualified traffic. With the growing importance of digital marketing, SEO professionals are fundamental to any online presence strategy.

Key skills include on-page and off-page SEO, technical SEO, keyword research, SEO audits, link building, optimized content creation, and metrics analysis. Tools like Google Search Console, Google Analytics, Ahrefs, Semrush, Moz, and Screaming Frog are essential for daily work.

SEO analysts in technology companies are highly valued, especially those who master technical SEO, Core Web Vitals, and data-driven content strategies. The field offers opportunities from junior analyst to head of SEO, with a focus on organic growth, domain authority, and return on investment.

Career Guides

Technology Career Guide

Planning, skills, interviews, and professional growth in IT, Data Science, DevOps, and Product.

Read full guide →

Design Career Guide

UX/UI, Graphic Design, Product Design. Portfolio, tools, interviews, and growth in the Design field.

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Marketing Career Guide

SEO, Paid Media, Growth, Content Marketing. Certifications, tools, and strategies to grow in Digital Marketing.

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Finance Career Guide

Financial market, investments, corporate finance, certifications, and strategies to grow in the financial field.

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Communication Career Guide

Journalism, PR, Corporate Communication, Content Marketing, and Multimedia Production.

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Administration Career Guide

Business Management, HR, Logistics, Consulting, Project Management, and Entrepreneurship.

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Data Career Guide

Data Science, Data Engineering, BI, Machine Learning, and AI. From training to the job market.

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Product Career Guide

Product Management, Product Ownership, Agile, Scrum, and OKRs. From strategy to execution.

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Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

The 2026 AI Boom: The Most Valuable Tech Careers and How to Land Six-Figure Remote Jobs

We are halfway through 2026, and one thing is crystal clear: the "experimental" phase of Artificial Intelligence is officially over. While 2023 and 2024 were characterized by awe over chatbots drafting emails and generating images, 2026 has solidified AI as the core infrastructure of global enterprises. The transition from standalone "AI tools" to Autonomous Agents and Multi-Agent Systems has radically transformed the job market.

For Tech, Design, and Digital Marketing professionals across the United States, 2026 represents the greatest window of opportunity of the decade to secure top-tier, 100% remote roles with highly lucrative six-figure compensations.

In this article, we will break down the current AI job landscape, backed by recent data, and list the top careers that startups and Fortune 500 companies are desperately trying to fill.

The Current Landscape: 2026 Data and Projections

The market isn't just hiring standard developers anymore; it's hiring intelligence orchestrators. According to recent Future of Work reports:

  • Exponential Growth: The World Economic Forum (WEF) 2026 update highlights that roles focused on AI, Machine Learning, and Big Data have grown by 45% compared to 2024, cementing them as the fastest-growing fields nationwide.
  • Corporate Adoption: Data published by Gartner earlier this year reveals that over 80% of Fortune 500 companies are now running Generative AI applications in production environments. This has created a massive demand for AI maintenance, ethics, and governance.
  • The Remote Premium: An internal analysis from Mondywork's database (which tracks integrations with major ATS platforms like Greenhouse and Ashby) shows that 73% of US-based AI roles are Remote-First. The average salary for senior specialists in these roles currently exceeds the $140,000 to $180,000 annual range, plus equity.

The 5 Hottest AI Opportunities in 2026

If you want to tailor your resume and LinkedIn profile to be easily captured by modern recruiting algorithms, these are the positions with the highest talent deficit in the US market right now:

1. MLOps and LLMOps Engineers (Operations Engineering)

Large Language Models (LLMs) are like Formula 1 engines: they need a full pit crew to avoid crashing on the track. The industry has realized that putting AI into production is vastly different from running a local model.

  • What they do: Manage infrastructure, oversee the model lifecycle, handle fine-tuning with proprietary company data, and ensure the AI does not suffer from large-scale hallucinations.
  • Hot Search Terms: MLOps, LLMOps, Platform Engineering, Data Ops, Kubernetes for AI.

2. Prompt Engineer & AI Interaction Designer

The profession many thought would be a passing fad has heavily evolved. The 2026 Prompt Engineer is not just someone who "talks well to machines"; they are complex logical system designers.

  • What they do: Sitting at the intersection of Software Engineering and UX Design, these professionals design system prompts for Autonomous Agents, build RAG (Retrieval-Augmented Generation) flows, and structure how AI safely interacts with end-users.
  • Hot Search Terms: Prompt Engineering, NLP, AI Behavior Design, UX Writer for AI.

3. Analytics Engineer / Structured Data Specialist

AI is completely useless without clean data. The classic Data Scientist role has yielded massive ground to the Analytics Engineer, the professional who bridges the gap between raw data engineering and business analysis.

  • What they do: Prepare, model, and transform chaotic data lakes into crystal-clear sources so enterprise AI models can consume data and generate real-time insights.
  • Hot Search Terms: Analytics Engineer, dbt, Snowflake, Computer Vision, BigQuery.

4. AI Product Manager (AI PM)

Companies are tired of building AI features "just because." Now, they need these features to drive serious revenue (ROI). The AI-focused Product Manager is the conductor of this orchestra.

  • What they do: Understand the technical limitations of modern LLMs, translate user pain points into viable AI solutions, and manage the product roadmap while ensuring the technology complies with strict privacy laws (like CCPA and GDPR).
  • Hot Search Terms: AI Product Manager, CPO, Product Ops, AI Governance.

5. AI Growth Marketer / High-Performance Media Buyer

In the digital marketing realm, 2026 is the year of autonomous campaign orchestration. Marketers still relying on 100% manual campaign creation are rapidly losing ground to those who can direct predictive AI.

  • What they do: Leverage Machine Learning and advanced AI tools for autonomous Conversion Rate Optimization (CRO), automated A/B testing, mass content generation, and predictive consumer behavior analysis.
  • Hot Search Terms: Growth Marketing, Media Buyer, Programmatic, AI Copywriting, Martech.

How to Prepare and Get Found (Beating the ATS Filters)

US companies utilize incredibly rigorous Applicant Tracking Systems (ATS) like Workday, Greenhouse, and Lever. They configure recruiting bots to filter resumes using fine-mesh keyword grids.

If you want to land these highly competitive roles, the golden rule is to mirror the exact industry jargon:

  • Don't just write "Data Analyst"; use "Data Ops" or "Analytics Engineer".
  • Don't just list "Cloud Support"; highlight "FinOps", "Cloud Architect", or "Platform Engineer".
  • Replace the outdated "Digital Marketer" with "Growth Ops" or "Performance Manager".

Mondywork Does the Heavy Lifting for You

The US market is fiercely competing for top-tier talent. Startups and tech giants are looking for highly skilled professionals ready to collaborate across different time zones in fully remote environments. That is exactly why Mondywork exists. Our proprietary algorithm scans the largest global Job Boards to find verified, high-paying, and 100% remote Tech, Design, and Marketing opportunities.

Don't miss the chance to ride the biggest technological revolution of our generation.

👉 Subscribe now to Mondywork's Job Alerts


Macroeconomic Reference Sources:

  • World Economic Forum - The Future of Jobs Report 2026 Update.
  • Gartner - Hype Cycle for Artificial Intelligence, 2026.
  • McKinsey Global Institute - The Economic Potential of Generative AI (Revisited 2026).