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Directeur Ou Directrice Principal(E) De Produit, Ia Conversationnelle// Principal Product Manager- Conversational Ai

hopper

Remoto Montréal - Remote
AI Product Marketing Traffic Manager Product Manager Public Relations

Job Score

100 pts
Remote model (+90) AI (+10) Product (+10) Marketing (+10)

À propos du poste
HTS Assist est l'assistant d'IA agentique de Hopper pour le voyage, qui résout de véritables problèmes de clientèle tels que les changements de vol, les annulations, les remboursements et les réservations par clavardage et par la voix, pour certaines des plus grandes entreprises et marques de voyage au monde. À titre de gestionnaire principal de produit, vous serez responsable de bout en bout de l'agent orienté client, soit les conversations, l'interface et l'expérience que nos partenaires offrent à des millions de voyageurs. Ce rôle est délibérément axé sur la conception. Vous serez le décideur quotidien en matière de conception, façonnant directement les parcours et les interfaces en étroite collaboration avec les équipes de conception des partenaires et notre designer interne.


À quoi ressemblerait votre quotidien

  • Assurer la feuille de route de l'agent conversationnel orienté client, sur le clavardage et la voix, de la couverture des intentions et de la conception des conversations jusqu'aux interfaces intégrées par nos partenaires

  • Collaborer avec les partenaires d'entreprise, de la découverte à la définition des exigences jusqu'aux décisions de lancement, en traduisant leurs besoins en choix de produit

  • Travailler avec l'équipe des solutions partenaires pour la mise en œuvre et l'intégration

  • Piloter la conception au quotidien, en travaillant directement dans Figma pour produire des parcours et des maquettes

  • Créer des prototypes fonctionnels à l'aide d'outils d'IA de programmation lorsque cela est plus efficace qu'une spécification écrite

  • Définir et défendre les seuils de qualité avec l'équipe d'évaluation, soit le taux de résolution, le taux de confinement, l'exactitude de l'escalade et la qualité des conversations

  • Définir en détail le comportement de l'agent, y compris la résolution, le ton, la politique d'escalade, les garde-fous et les cas particuliers

  • Rester proche des équipes de mise en marché, des solutions partenaires et de la réussite client, afin de réinjecter les apprentissages du terrain dans la feuille de route


Le candidat idéal possède

  • Plus de 8 années d'expérience en gestion de produit, incluant une expérience de gestion principale ou de premier plan d'un produit orienté client, idéalement en IA conversationnelle ou automatisation de l'expérience client

  • Une aisance en conception, à l'aise pour manipuler des fichiers de conception et produire seul des parcours et des maquettes de base dans Figma

  • La capacité à écrire suffisamment de code pour faire fonctionner un prototype sans attendre un développeur

  • Une expérience pratique en développement front-end, capable d'échanger de façon crédible avec les développeurs

  • Une expérience approfondie auprès de grandes entreprises partenaires, idéalement dans des secteurs réglementés

  • Une approche fondée sur les données, ancrée dans les indicateurs de service à la clientèle et d'automatisation

  • Une connaissance pratique des produits basés sur les grands modèles de langage


Avantages sociaux

  • Une entreprise en démarrage bien financée et éprouvée, avec de grandes ambitions, un salaire compétitif et les avantages d'un régime d'options avant l'entrée en bourse

  • Hopper couvre 100 % des primes du régime d'assurance collective

  • Hopper offre une couverture d'assurance vie, invalidité de courte durée et de longue durée

  • Un compte de dépenses santé qui couvre les frais médicaux et dentaires admissibles

  • Tous les employés et leurs personnes à charge ont accès aux services de télémédecine de Dialogue

  • Tous les employés ont accès à un régime de REER avec retenues automatiques avant impôt

  • N'hésitez pas à nous poser des questions sur notre congé parental très généreux

  • Vacances illimitées

  • Allocation de voyage Carrot Cash

  • Accès à un espace de coworking à la demande via FlexDesk et une allocation pour le télétravail

  • Une culture entrepreneuriale où repousser les limites fait partie du quotidien

  • Communication ouverte avec la direction et les dirigeants de l'entreprise

  • De petites équipes dynamiques ayant un impact considérable

(Note : aucune section distincte pour le Québec n'existait dans le document de référence fourni, j'ai donc réutilisé la section Canada. Confirmez si le Québec devrait avoir ses propres avantages.)


À propos de Hopper
Chez Hopper, notre mission est de devenir la plateforme de voyage de référence à l'échelle mondiale, en propulsant l'application mobile et le site Web de Hopper ainsi que notre division B2B, HTS. Grâce à d'importantes quantités de données et à des algorithmes d'apprentissage automatique avancés, Hopper combine une offre d'agence de voyages de calibre mondial avec des produits fintech propriétaires pour offrir transparence, flexibilité et économies aux voyageurs du monde entier.

La plateforme Hopper dessert des centaines de millions de voyageurs et continue de gagner des parts de marché partout dans le monde, avec plus de 120 millions de téléchargements. Par l'entremise de HTS, notre division B2B qui représente plus de 75 % de l'entreprise, nous propulsons les canaux directs de partenaires comme Capital One, Nubank, Air Canada et bien d'autres.

Hopper a été nommée entreprise la plus innovante en voyage par Fast Company, se classe au troisième rang des plus grandes agences de voyages en ligne en Amérique du Nord, et a amassé plus de 750 millions de dollars américains en capital privé auprès d'investisseurs institutionnels de premier plan.

Embarquez avec nous!
#LI-Remote


Ce poste utilise des systèmes de prise de décision automatisée pour évaluer l'aptitude des candidats. Conformément à la réglementation locale, vous avez le droit de comprendre les principaux facteurs utilisés dans cette évaluation, de demander une correction de vos données ou de demander une révision humaine de toute décision automatisée. Pour exercer ces droits, veuillez communiquer avec privacy@hopper.com

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About the Role
HTS Assist is Hopper's agentic AI assistant for travel, resolving real customer issues like flight changes, cancellations, refunds, and bookings over chat and voice for some of the largest travel brands and enterprises in the world. As Principal Product Manager, you will own the customer-facing agent end to end: the conversations, the interface, and the experience our partners put in front of millions of travelers. This is a deliberately design-leaning role, and you will be the day-to-day design decision-maker, shaping flows and interfaces directly in close partnership with partner design teams and our in-house designer.


What would your day-to-day look like

  • Own the roadmap for the customer-facing conversational agent across chat and voice, from intent coverage and conversation design to the interfaces partners embed in their apps and websites

  • Engage enterprise partners through discovery, requirement shaping, and launch decisions, translating partner asks into product choices that keep one product serving many partners

  • Partner with Partner Solutions on implementation and onboarding

  • Drive design daily, working hands-on in Figma to produce flows and wireframes, and partner with design on high-fidelity and production assets

  • Build working prototypes using AI coding tools where they beat a written spec, to test conversation flows and interface ideas

  • Define and defend quality bars with the evaluation team, covering resolution rate, containment, escalation correctness, and conversation quality

  • Specify agent behavior in detail, including resolution, tone, escalation policy, guardrails, and edge cases, and iterate from production conversation data

  • Stay close to GTM, Partner Solutions, and Success teams, feeding what the field learns back into the roadmap


An ideal candidate has

  • 8+ years of product management experience, including principal or lead-level ownership of a customer-facing product, with conversational AI, customer experience automation, or an adjacent space strongly preferred

  • Design fluency, comfortable manipulating design files and producing flows and basic mocks solo in Figma, having operated as a de facto design lead on a lean team

  • The ability to write enough code to get a prototype working without waiting on an engineer, treating AI tools as a normal part of how they build

  • Hands-on front-end experience, having built or shipped web front ends and able to engage engineers credibly

  • Deep partner-facing experience with enterprise clients, ideally in regulated industries, shaping requirements and launch decisions at the product level

  • A data-driven approach grounded in customer service and automation metrics, including resolution, containment, CSAT, and escalation quality

  • Working familiarity with LLM-based products, including prompt and behavior design, AI quality practices, and their failure modes


Perks and benefits of working with us

  • Well-funded and proven startup with large ambitions, competitive salary and upsides of pre-IPO equity packages

  • Hopper covers 100% of the premiums for the group insurance plan

  • Hopper offers life, short term and long term disability coverage

  • HSA that covers eligible medical and dental expenses

  • All employees and dependents have access to Dialogue's telemedicine services, anytime, anywhere

  • All employees have access to an RRSP plan with automatic pre-tax withdrawals per pay

  • Please ask us about our very generous parental leave, much above industry standards

  • Unlimited PTO

  • Carrot Cash travel stipend

  • Access to co-working space on demand through FlexDesk and a work-from-home stipend

  • Entrepreneurial culture where pushing limits and taking risks is everyday business

  • Open communication with management and company leadership

  • Small, dynamic teams with massive impact

About Hopper
At Hopper, we are on a mission to become the leading travel platform globally, powering Hopper's mobile app, website and our B2B business, HTS (Hopper Technology Solutions). By leveraging massive amounts of data and advanced machine learning algorithms, Hopper combines its world-class travel agency offering with proprietary fintech products to bring transparency, flexibility and savings to travelers globally. We have developed several unique fintech solutions that address everything from pricing volatility to trip disruptions, helping people travel better and save more on their trips.

The Hopper platform serves hundreds of millions of travelers globally and continues to capture market share around the world. The Hopper app has been downloaded over 120 million times and has become largely popular among younger travelers, with 70% of its users being Gen Z and millennials.

While many know us as the Gen Z and Millennial travel app, Hopper has evolved to become much more than that. In recent years, we've grown into a travel fintech provider, commerce platform, and global travel agency that powers some of the world's largest brands.

Through HTS, our B2B division, the company supercharges its partners' direct channels by integrating our fintech products on their sites or powering end-to-end travel portals. Today, our partners include leading travel brands like Capital One, Nubank, Air Canada, and many more.

Here are just a few stats that demonstrate the company's recent growth: billions of dollars worth of travel and travel fintech are sold through Hopper and HTS's channels every year. Our fintech products, including Cancel for Any Reason and Flight Disruption Assistance, have exceptionally strong CSAT because the terms are always clear and customers receive instant, no-questions-asked resolutions. Almost 30% of our app customers purchase at least one fintech product when making a booking, and consumers are 1.6x more likely to repurchase if they add fintech to their booking versus booking travel alone.

Given the success of its fintech products, Hopper launched a B2B initiative, HTS (Hopper Technology Solutions), which represents more than 75% of the business. Through HTS, any travel provider, including airlines, hotels, banks, and travel agencies, can integrate and seamlessly distribute Hopper's fintech or travel inventory on their direct channels. As its first HTS partnership, the company partnered with Capital One to co-develop Capital One Travel, a travel portal designed specifically for cardholders. Other HTS partners include Air Canada, Uber, CommBank, Nubank, Flair Airlines and many more.

Hopper has been named the #1 most innovative company in travel by Fast Company. Hopper has been downloaded over 120 million times and continues to see millions of new installs each month. Hopper is now the #3 largest online travel agency in North America, and 70% of our app customers are Gen Z and millennial travelers.

Hopper has raised over $750 million USD of private capital and is backed by some of the largest institutional investors and banks in the world. HTS is primed to continue its growth as the leading travel ecommerce provider in a $1 trillion online shopping category. The Hopper app and website will also continue to be the preferred travel provider for Gen Z and Millennials.

Come take off with us!
#LI-Remote


At Hopper, we leverage AI-driven tools to assist our team in efficiently reviewing applications. These tools help us assess qualifications fairly and objectively. By submitting your application, you acknowledge the use of these automated screening technologies.

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About Product Management

Product Management is one of the most strategically relevant areas in technology organizations. The Product Manager is responsible for defining product vision, prioritizing features, and coordinating multidisciplinary teams to deliver value to users.

Essential skills include strategic thinking, data analysis, communication, leadership, and technical knowledge. Tools like Jira, Confluence, Miro, and analytics platforms are fundamental in daily work.

Salaries for PMs range from entry-level to senior positions at major tech companies, with growing opportunities for international remote work.

About Artificial Intelligence

Artificial Intelligence is currently the fastest-growing field in the technology market. The revolution in generative models (GPT, Claude, Gemini) has created massive demand for AI-specialized professionals.

Key areas of practice include Machine Learning Engineering, MLOps, Prompt Engineering, AI Research, and Applied AI. Python, TensorFlow, PyTorch, and LLM knowledge are essential skills.

AI salaries are the highest in the technology sector, with many remote work opportunities at international companies.

About Marketing

The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.

Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.

Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.

About Traffic Manager

The Traffic Manager is the professional responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. With the competitiveness of the digital market, paid traffic professionals are essential for generating qualified leads and maximizing return on advertising investment.

Key skills include campaign management on Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, media planning, metrics analysis (ROAS, CPA, CPC, CTR), A/B testing, remarketing, and landing page creation. Tools like Google Analytics, Google Tag Manager, Hotjar, and automation platforms are essential.

Traffic managers in technology companies are highly valued, especially those who master performance marketing, conversion funnel optimization, and scaling strategies. The field offers opportunities from media analyst to head of performance, with a focus on growth, budget efficiency, and return on investment.

About Product Manager

The Product Manager (PM) is the professional responsible for defining the strategy, vision, and roadmap of a digital product. They work at the intersection of technology, business, and user experience (UX), leading the discovery and delivery of solutions that solve real problems in a viable way for the company.

Key skills include product discovery, data and metrics analysis (AARRR, NPS, LTV), user research, go-to-market strategy, roadmapping, strategic prioritization, and leadership by influence. Tools like Amplitude, Mixpanel, Hotjar, Jira, and Notion are fundamental.

Product Managers play a central role in the growth of startups, scale-ups, and large technology companies, with career progression opportunities to Product Leader, Head of Product, and Chief Product Officer (CPO).

About Public Relations

The Public Relations (PR) area focuses on managing the reputation, image, and communication of an organization with its various stakeholders (such as clients, investors, employees, media, and the community). PR professionals develop corporate communication strategies, manage media relations (press relations), organize institutional events, and work in image crisis prevention and management.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About Advertising

The Advertising area is aimed at the planning, creation, and delivery of communication campaigns to promote brands, products, ideas, or services. Professionals in the sector work in advertising agencies or in-house marketing departments in creative fields (art direction, copywriting), strategic planning, account management, and media buying.

About People Analyst

The People Analyst is the professional responsible for transforming people data into strategic insights for HR decision-making. They combine data analysis knowledge with people management vision to help organizations understand workforce metrics, turnover, engagement, and diversity.

Key skills include people analytics, workforce analytics, turnover and retention analysis, HR metrics (time-to-hire, cost-per-hire, e-NPS), data visualization (Power BI, Tableau, Visier), workforce planning, and compensation analysis. Knowledge of statistics, SQL, and people analytics tools is a differentiator.

People Analysts in technology companies are highly valued, especially those who can translate complex people data into actionable insights for retention, diversity, and growth strategies. The field offers opportunities from HR analyst to head of people analytics, with a focus on data-driven people management.

About Business Analysis

The Business Analyst (BA) is the professional responsible for identifying problems, opportunities, and solutions in organizational processes, acting as a bridge between business areas and the technology development team. They gather and specify requirements, map value streams, design future processes, and help ensure that software deliveries align with the company's strategic goals.

About QA and Testing

QA and Software Testing are fundamental to ensure the quality and reliability of applications. QA professionals ensure that the delivered product meets requirements and is free of critical defects.

Key skills include manual and automated testing, Selenium, Cypress, Playwright, Postman, JMeter, and CI/CD pipeline knowledge. Performance and security testing are differentiators.

With the adoption of DevOps and continuous deployment, the demand for automation QAs and SDETs continues to grow.

About Agile

The Agile and Digital Transformation area is fundamental for organizations seeking efficiency and rapid adaptation. Agile professionals facilitate processes, eliminate bottlenecks, and promote a culture of continuous improvement.

Key certifications include CSM, PSM, SAFe, ICP, and Kanban. Knowledge of Scrum, Kanban, XP, and agile frameworks is essential, as are leadership and facilitation soft skills.

Senior Agile coaches and Scrum Masters are highly valued, especially in technology companies that adopt agile methodologies at scale.

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Finance Career Guide

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Communication Career Guide

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Administration Career Guide

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Data Career Guide

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Product Career Guide

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Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

Landing Top-Tier Traffic Analyst and SEO Roles

The New Era of Performance Marketing

The digital marketing landscape has undergone a radical transformation in recent years. The era of the "button pusher" who merely launched Meta Ads campaigns or stuffed keywords into WordPress is officially over. Today, companies—especially top-tier US startups and global tech corporations offering six-figure compensations—are looking for analytical, Growth-focused, and highly Data-Driven professionals.

Whether managing multi-million dollar paid media budgets or optimizing site architecture for the new AI-driven search engines, the Traffic and SEO Analyst has become the engine of predictable revenue for tech companies worldwide.

1. Technical SEO and the AI Revolution (SGE)

With Google's introduction of the Search Generative Experience (SGE), SEO is no longer just about backlinks and search volume. It now requires a deep understanding of search intent and topical authority.

What Tech Recruiters are looking for:

  • Technical SEO Mastery: The ability to analyze Core Web Vitals, manage Crawl Budgets, and optimize JavaScript rendering (a critical factor for modern frameworks like React and Next.js).
  • Advanced Data Analysis: Fluency in enterprise tools such as Screaming Frog, Semrush, Ahrefs, and Google Search Console.
  • Focus on E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Understanding how to structure content so that Google's algorithm recognizes it as a reliable primary source.
"Modern SEO success requires you to stop optimizing for algorithms and start optimizing for the user journey, using technical data to remove any friction along the way." — Google Search Central Guidelines

2. Paid Traffic: From Operational to Strategic

In the realm of paid media (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads), platform automation handles most of the bidding work (Smart Bidding). The modern candidate's competitive edge lies in acquisition strategy and financial viability analysis.

Metrics you must master for your interviews:

  1. CAC (Customer Acquisition Cost): Moving beyond Cost Per Click (CPC). Understanding exactly how much it costs to acquire a paying user.
  2. LTV (Lifetime Value): Knowing how to cross-reference acquisition costs with the value a customer brings to the company over time (LTV:CAC ratio).
  3. ROAS vs. ROI: Grasping the crucial difference between the direct return on ad spend (ROAS) and the actual return on investment for the entire business (ROI).
  4. Server-Side Tracking: With the deprecation of third-party cookies, mastering the Conversions API and Google Tag Manager (GTM) Server-Side is a massive senior requirement.

3. Building an Unbeatable Portfolio

In the global remote market, degrees matter far less than proven results. Your portfolio shouldn't just be a resume; it should be a comprehensive document of Case Studies.

Structure your cases using the STAR method:

  • Situation: What was the baseline? E.g., "The e-commerce brand was burning $10k/month with a 1.2 ROAS."
  • Task: What was the goal? E.g., "Reduce CPA by 30% and increase non-branded organic traffic."
  • Action: What did YOU do technically? E.g., "Audited GTM, restructured PMax campaigns, and applied Schema markup in the HTML."
  • Result: The numerical impact. E.g., "Scaled ROAS to 3.8 and grew organic traffic by 45% in 3 months."

4. Certifications That Actually Open Doors

If you want to bypass strict Applicant Tracking Systems (ATS) like Greenhouse or Workday, ensure your LinkedIn and resume feature official certifications issued by the tech platforms themselves:

References and Must-Reads

To stay relevant in a market that changes weekly, we highly recommend following these official sources:

  1. Official Google Search Central Documentation.
  2. Annual State of Marketing Reports from HubSpot and Semrush.
  3. Technical articles focused on Data-Driven Marketing from the Harvard Business Review.

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