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Marketing Director - Uk&I

legora

OnSite London
Marketing IT Governance

Job Score

90 pts
On-site model (+70) Marketing (+10) IT Governance (+10)

About Us

Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar.

Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes.

1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview.

We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law.

Joining Legora means three things.

  • We lean in: ownership over titles, outcomes over intentions.

  • We fight for excellence: high standards, direct, ego-free feedback.

  • We grow together: as a team and with our customers.

Mission before ego. Everyone contributes. No one coasts.

If you’re driven by impact, pace, and raising the bar. This is the place.

The Role

This is a team leadership role responsible for all of Legora's marketing activity across the United Kingdom and Ireland. You will own the UKI marketing strategy end-to-end – brand, demand, field, and customer – and you will report to the Senior Director, International Marketing.

You are inheriting a small team and a real foundation. Your job is to build on it with pace and intention: raise the quality of execution, build the team around you, and establish Legora as the clear category leader across both the law firm and in-house segments in the UK and Ireland markets.

UKI is one of the world’s most important legal markets, and in this role, you have a direct influence on how Legora’s international strategy takes shape. The expectation is that you think strategically, operate commercially, and hold yourself accountable to pipeline and revenue outcomes, not just marketing activity.

What You’ll Own

UKI Market Strategy & Brand Presence

  • Own Legora's brand and market presence across the UK and Ireland, across both the law firm and in-house corporate segments.

  • Define the UKI marketing strategy and translate it into a rolling plan that the team and the broader growth org can execute against.

  • Position Legora as the category leader in legal AI in the UK through thought leadership, media presence, content, and the moments that matter to UKI buyers.

  • Understand the UKI market with depth: the competitive dynamics, the key accounts, the buying triggers, and the influencers who shape perception in the legal community.

GTM & Pipeline Impact

  • Drive regional brand activation, ABM, field, integrated campaigns and event strategy in close partnership with the UKI Growth team.

  • Own pipeline generation and influence targets for the UKI region and be a genuine commercial partner to the UKI revenue leadership, not a support function.

  • Design integrated campaigns that work across the full funnel – awareness through to late-stage deal support – and hold them to a measurable standard.

  • Partner closely with Product Marketing to stay ahead of Legora's competitive position — identifying key product levers, translating capability into market narrative, and ensuring campaigns are built on the genuine strength of the product, whether the goal is competitive displacement, category creation, or expansion.

Customer Marketing & Advocacy

  • Spotlight UKI champions, build the regional reference base, and develop meaningful programmes that deepen relationships with existing customers across both segments.

  • Work with Engagement to support adoption and expansion, ensuring existing customers understand and use more of what Legora can do.

  • Build a UKI customer story pipeline that feeds the global content engine and gives UKI sales the proof points they need in the room.

Team Leadership & Operations

  • Lead, develop, and grow the UKI marketing team. You are inheriting a small team and are expected to build it into a high-performing function.

  • Own the UKI marketing budget: allocate it with commercial rigor, report on it with clarity, and make the case for investment when the opportunity is right.

  • Define success metrics that connect marketing activity to business outcomes — pipeline, revenue influence, NRR — and build the reporting cadence that gives marketing and GTM leadership clear visibility.

  • Build scalable processes that create consistency while protecting speed, quality, and creativity.


What We’re Looking For

  • 8+ years in B2B marketing, with meaningful experience in a senior regional marketing role accountable for pipeline and revenue outcomes in the UK market.

  • Experience across both law firm and in-house / corporate legal audiences is a strong advantage, but not a requirement. You understand a multi-segment marketing strategy with different motivations, and what it takes to market to these different segments.

  • A track record of building brand presence and pipeline in an enterprise,GTM-led environment. You know how to work alongside a GTM team and make them better, not just busier.

  • Genuine team leadership experience. You've built and developed a team before, and you know the difference between managing and developing people.

  • Strong commercial instincts. You think in pipeline, revenue influence, and NRR, and you can hold a confident conversation with sales leadership about what marketing is contributing and why.

  • Data-literate and experimentally minded. You use data to make decisions and to make the case, and you build teams that do the same.

  • A clear point of view on competitive marketing. You've helped a company take ground from an incumbent or define a new category, and you know how to use product strength as a marketing weapon.

  • Exceptional communicator and storyteller.

Legora is an Equal Opportunity Employer

At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

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About Marketing

The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.

Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.

Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.

About IT Governance

IT Governance is the area responsible for ensuring that information technology resources are used strategically, efficiently, and in compliance with standards and regulations. IT governance professionals ensure that technology supports business objectives in a secure and reliable manner.

Key skills include IT service management (ITIL), IT audit and compliance, risk management, business continuity, disaster recovery, metrics and indicators (SLAs, KPIs), and strategic alignment between IT and business. Frameworks like COBIT, ITIL, ISO 27001, and compliance standards are essential.

IT Governance professionals in technology companies are highly valued, especially those who master ITSM, IT audit, and risk management. The field offers opportunities from governance analyst to CIO/CTO, with a focus on efficiency, compliance, security, and business value.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About Business Intelligence

Business Intelligence (BI) is the area responsible for transforming raw data into strategic information for decision-making. BI professionals build dashboards, reports, and analyses that help companies understand their performance and identify growth opportunities.

Key skills include data modeling (star schema, snowflake), ETL (extraction, transformation, loading), advanced SQL, BI tools (Power BI, Tableau, Looker), data warehousing, KPIs, and business metrics analysis (MRR, churn, cohort). Knowledge of dbt, Airflow, and data pipelines is a differentiator.

BI professionals in technology companies are highly valued, especially those who master data visualization, analytics engineering, and can translate complex data into actionable insights for the business. The field offers opportunities from BI analyst to head of data, with a focus on data-driven decision making.

About Copywriting

The Copywriting area is responsible for creating persuasive, creative, and strategic texts for various communication channels. Copywriting professionals transform ideas into words that engage, convert, and build brand voice.

Key skills include advertising copywriting, script writing for videos and podcasts, persuasive writing, tone of voice, and editorial guidelines. Knowledge of SEO writing, Grammarly, and text productivity tools is a differentiator.

Copywriting professionals in technology companies are highly valued, especially those who master copy for landing pages, email sequences, and funnel content. The field offers opportunities from junior copywriter to head of copy, with a focus on creativity, persuasion, and performance.

About Engineering

Software Engineering goes beyond traditional development, focusing on scalability, performance, and system architecture. Software engineers are responsible for designing infrastructures that support millions of simultaneous users.

Skills include microservices architecture, DevOps, cloud computing, application security, and performance optimization. Knowledge of containerization (Docker, Kubernetes) and CI/CD is increasingly required.

Senior software engineers are rare and highly compensated professionals, with opportunities at major global tech companies.

About Traffic Manager

The Traffic Manager is the professional responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. With the competitiveness of the digital market, paid traffic professionals are essential for generating qualified leads and maximizing return on advertising investment.

Key skills include campaign management on Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, media planning, metrics analysis (ROAS, CPA, CPC, CTR), A/B testing, remarketing, and landing page creation. Tools like Google Analytics, Google Tag Manager, Hotjar, and automation platforms are essential.

Traffic managers in technology companies are highly valued, especially those who master performance marketing, conversion funnel optimization, and scaling strategies. The field offers opportunities from media analyst to head of performance, with a focus on growth, budget efficiency, and return on investment.

About Information Security

The Information Security area is one of the most strategic and in-demand fields in the technology market. With the rise of cyberattacks, data breaches, and regulations like LGPD and GDPR, companies of all sizes invest heavily in professionals who can protect their digital assets.

Key specializations include Network Security, Cloud Security (AWS, Azure, GCP), Offensive Security (Penetration Testing, Red Team), Defensive Security (SOC, Blue Team), AppSec, and Security Governance. Tools like SIEM (Splunk, QRadar), firewalls, EDR, and Vulnerability Management platforms are essential.

Certifications like CISSP, CEH, OSCP, CompTIA Security+, and AWS Security Specialty are important differentiators. Information security professionals are among the highest-paid in the sector, with growing demand especially in fintechs, healthtechs, and large enterprises.

Career Guides

Technology Career Guide

Planning, skills, interviews, and professional growth in IT, Data Science, DevOps, and Product.

Read full guide →

Design Career Guide

UX/UI, Graphic Design, Product Design. Portfolio, tools, interviews, and growth in the Design field.

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Marketing Career Guide

SEO, Paid Media, Growth, Content Marketing. Certifications, tools, and strategies to grow in Digital Marketing.

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Finance Career Guide

Financial market, investments, corporate finance, certifications, and strategies to grow in the financial field.

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Communication Career Guide

Journalism, PR, Corporate Communication, Content Marketing, and Multimedia Production.

Read full guide →

Administration Career Guide

Business Management, HR, Logistics, Consulting, Project Management, and Entrepreneurship.

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Data Career Guide

Data Science, Data Engineering, BI, Machine Learning, and AI. From training to the job market.

Read full guide →

Product Career Guide

Product Management, Product Ownership, Agile, Scrum, and OKRs. From strategy to execution.

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Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

How n8n and Automation Open Doors to Premium Jobs

The Paradigm Shift in Web Development

The web development market has matured. A few years ago, mastering a traditional stack (like MERN or LAMP) was enough to secure a highly sought-after role. Today, the corporate landscape — especially in US startups hiring globally and offering six-figure compensation — demands speed and operational efficiency. It's no longer just about building from scratch, but knowing how to integrate complex ecosystems rapidly.

According to Gartner, hyperautomation is one of the top strategic technology trends of the decade. The modern developer must be an integration architect, capable of connecting CRMs, databases, AI APIs, and payment gateways in a matter of hours, not weeks. This is exactly where n8n becomes an indispensable tool in your portfolio.

Why n8n? The Power of "Fair-Code"

n8n is a node-based workflow automation tool. Unlike competitors aimed at non-technical users (such as Zapier or Make), n8n was designed with the developer in mind first. It allows raw JavaScript injection for complex data manipulation, custom HTTP requests, and, most importantly, features a fair-code licensing model that allows it to be self-hosted on a company's own infrastructure.

For technical recruiters and CTOs, a candidate who masters n8n demonstrates maturity. It proves that you understand SaaS cost reduction and value the security and sovereignty of the company's data.

Practical Tips to Land Your Next Role

If you want your resume to pass rigorous ATS (Applicant Tracking System) screening — like Greenhouse or Ashby — and reach the hands of Tech Leads, here are the core skills you should highlight when associating Web Development with n8n:

  • Mastery of Webhooks and RESTful APIs: The foundation of automation is system communication. Demonstrate your ability to create n8n workflows that listen to native Webhooks from your application (e.g., a checkout event in a Next.js e-commerce app) and trigger subsequent actions with low latency.
  • Hosting and Docker: n8n's biggest differentiator is self-hosting. In your resume, mention your ability to package and orchestrate n8n instances using Docker and Docker Compose. Familiarity with Cloud providers (AWS, GCP, or DigitalOcean) to deploy these instances is a massive bonus.
  • Advanced JSON and JavaScript Manipulation: Show that you don't rely solely on pre-built integrations. Using the "Code" node in n8n to transform large JSON payloads using raw JavaScript or TypeScript is what separates a regular user from an automation engineer.
  • Error Handling and Resilience: Systems fail. APIs go down. An amateur automation will break a company's process. In your portfolio, document how you use Error Trigger nodes to build automated retries and send alerts to Slack/Discord when an integration fails.

Your Portfolio is the Ultimate Proof

Just listing "n8n" in the skills section of your resume isn't enough. Create a repository on GitHub containing a real-world use case. For example: export the JSON file of an n8n workflow that reads new leads from a PostgreSQL database, enriches the data using the OpenAI API, and sends them to a CRM. Add a detailed README.md explaining the architecture. This is the ultimate bait for Senior roles.

References and Further Reading