Data Analyst - Leaply
skelar
Híbrido
Kyiv, Lviv, Warsaw
Data
Job Score
90 pts
Hybrid model (+80)
Data (+10)
Hi! We’re Leaply — a product ecosystem in the Health & Wellness niche. Our mission is to create a platform users can fully trust with their health, so they can live healthier on autopilot. We launched in 2024 and have already seen explosive growth — 10x revenue in the past six months — with strong traction across the US, Europe, and beyond.
At Leaply, we challenge traditional career paths — we value ownership over job titles, and impact over process. As we scale, we're looking for a sharp, data-driven Marketing Analyst to bring structure and clarity to how we make marketing decisions.
Role Overview:
We're looking for a Data Analyst to own and elevate marketing analytics across Performance Marketing. The Marketing team at Leaply is highly data-driven and focused on developing at-scale, measurable marketing programs designed to improve the lifetime value of Leaply customers.
This is a high-impact individual contributor role for someone who thrives in complex environments and brings structure, clarity, and insight where systems are still evolving.
You'll be the primary analytical partner for the Performance Marketing team, with broad ownership over measurement frameworks, reporting, A/B test evaluation, LTV prediction, analytical culture development, and strategic decision support. Your job is to improve processes that already work and unlock the zones we haven't gotten to yet.
What You Will Do:
Partner with the marketing team to sharpen day-to-day decision-making — from spend allocation to creative testing to channel mix
Drive analytical culture across the marketing team — through training, self-service tooling, and enablement that turns data into a team capability, not an analyst service
Prioritize and lead deep-dive research into our audience and how each segment translates into long-term unit economics
Build out our AB test evaluation framework across funnels — set methodology, raise the quality bar, accelerate decision velocity
Design and own the monitoring layer for key metrics and early warning signals — dashboards, AI assistants, Slack alerts.
Design and evolve scalable, resilient data pipelines that consolidate marketing, product, and payment data into analytics-ready models
Partner with engineering on the quality and transparency of our tracking — from event taxonomy to attribution integrity
Shape team-level standards: which tools we use, how we approach recurring analytical problems, what "good" looks like for us
What You’ll Need to Succeed:
2+ years in analytics for consumer apps or digital products, ideally subscription-based
Strong analytical mindset — you decompose metric behavior naturally, separate cohort from calendar effects, and explain complex concepts in plain language
Strong SQL with hands-on experience on large datasets (BigQuery would be a plus)
Proficiency with BI tools (Tableau preferred; Power BI, Looker). A track record of building automated reporting layers would be a plus
Solid grasp of core marketing economics — CPM, LTV, CAC, ROAS — and how they connect to business decisions (performance marketing background would be a plus)
Comfort with experimentation methodology and statistical fundamentals — A/B test design, sample sizing, significance, power, common pitfalls
It’s great if you have:
Working-level Python for data manipulation and lightweight scripting
Hands-on Amplitude experience — both dashboard building and tracking design
Experience with a data transformation tool (dbt, Dataform, SQLMesh)
Data Science fundamentals — forecasting, clustering, basic ML approaches
Experience running monetization experiments (significant plus in a subscription context)
A natural teacher instinct — you proactively level up the team around you, not just deliver numbers
Why This Role
Scale the function. You'll help evolve how Leaply does marketing analytics — the tools, the pipelines, the standards behind every decision.
Decisions drive spend. With marketing budgets scaling fast across multiple channels, every measurement choice compounds. You'll build the data foundation behind every major spend call.
Two paths forward. As the analytics function grows from a small team to a full guild, you can go deep on IC complexity (LTV forecasting, attribution, brand evaluation) or grow into a Marketing Analytics Lead role.
Real AI investment. We're actively building AI-powered solutions across the business — you'll shape the analytics-side foundations the rest of the company will rely on.
What You'll Get
Competitive compensation and a high-impact role
Full ownership of the marketing analytics function
Direct partnership with the CMO and close mentorship from our Data Analytics Lead
Access to internal SKELAR communities across Analytics, Marketing, Product, and Engineering
A meaningful mission: help people live healthier lives every day
Leaply is backed by SKELAR, a venture builder with 13+ successful B2C businesses. Beyond business, we support the SKELAR Foundation, a charitable initiative created by employees to support the Ukrainian Armed Forces.
Join us in building the next big thing!
About Data
The Data field has undergone a radical transformation with the rise of Generative AI. Data professionals are fundamental for evidence-based decision-making across all industries.
Key specializations include Data Engineering, Data Science, Business Intelligence, Machine Learning Engineering, and Analytics. Tools like SQL, Python, Spark, dbt, and cloud platforms (AWS, GCP, Azure) are essential.
The data market continues with high demand and salaries among the most competitive in the technology sector, with many remote work opportunities.
Discover Other Areas
Understand the scope of work, key skills, and tools used in different career areas.
About Information Security
The Information Security area is one of the most strategic and in-demand fields in the technology market. With the rise of cyberattacks, data breaches, and regulations like LGPD and GDPR, companies of all sizes invest heavily in professionals who can protect their digital assets.
Key specializations include Network Security, Cloud Security (AWS, Azure, GCP), Offensive Security (Penetration Testing, Red Team), Defensive Security (SOC, Blue Team), AppSec, and Security Governance. Tools like SIEM (Splunk, QRadar), firewalls, EDR, and Vulnerability Management platforms are essential.
Certifications like CISSP, CEH, OSCP, CompTIA Security+, and AWS Security Specialty are important differentiators. Information security professionals are among the highest-paid in the sector, with growing demand especially in fintechs, healthtechs, and large enterprises.
About Marketing
The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.
Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.
Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.
About Engineering
Software Engineering goes beyond traditional development, focusing on scalability, performance, and system architecture. Software engineers are responsible for designing infrastructures that support millions of simultaneous users.
Skills include microservices architecture, DevOps, cloud computing, application security, and performance optimization. Knowledge of containerization (Docker, Kubernetes) and CI/CD is increasingly required.
Senior software engineers are rare and highly compensated professionals, with opportunities at major global tech companies.
About Content
The Content and Social Media area is essential for building digital presence and audience engagement. Professionals create content strategies, manage social networks, and develop impactful brand narratives.
Key skills include copywriting, storytelling, community management, metrics analysis, audiovisual production, and knowledge of each platform algorithms.
With the growth of influencer marketing and social commerce, this area continues to generate new career opportunities.
About Web Designer
The Web Designer is the professional responsible for creating visual interfaces for websites, web applications, and landing pages, combining aesthetics, usability, and user experience. They transform business needs into functional and responsive layouts that communicate brand identity.
Key skills include UI design, responsive design, prototyping (Figma, Sketch, Adobe XD), wireframing, design systems, accessibility (WCAG), information architecture, and basic HTML/CSS knowledge. Knowledge of UX design, motion design, and front-end is a differentiator.
Web Designers in technology companies are highly valued, especially those who master design systems, design tokens, and can create interfaces that convert and engage. The field offers opportunities from junior web designer to product designer and design lead.