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Senior Marketing Manager

legora

OnSite New York City
Marketing

Job Score

80 pts
On-site model (+70) Marketing (+10)

About Us

Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar.

Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes.

1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview.

We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law.

Joining Legora means three things.

  • We lean in: ownership over titles, outcomes over intentions.

  • We fight for excellence: high standards, direct, ego-free feedback.

  • We grow together: as a team and with our customers.

Mission before ego. Everyone contributes. No one coasts.

If you’re driven by impact, pace, and raising the bar. This is the place.

The Role

We’re looking for a Marketing Manager or Senior Marketing Manager to join our NYC team and lead the execution of high-impact marketing programs across the US. This role will play a key part in driving brand awareness, pipeline growth, and customer loyalty through campaigns that leverage account-based marketing strategies, creative brand marketing, integrated cross-channel approaches, and content marketing.

You’ll report to the Marketing Director, US and collaborate closely with the global marketing team, including demand generation, product marketing, and brand. You’ll be embedded in the regional go-to-market and engagement teams to plan and execute programs that drive customer acquisition, engage target accounts, and nurture customer relationships. You will play a key role towards achieving new business pipeline, upsell pipeline and renewals targets across the US.

What You’ll Do

  • Build and grow Legora’s brand presence in the US, ensuring Legora shows up wherever our customers are with consistent positioning and messaging across all regional marketing activities.

  • Build, manage and execute a pipeline of customer stories which translate Legora’s impact into compelling proof points, driving advocacy and loyalty.

  • Develop regional marketing strategy and campaign plans, defining objectives, target audiences, messaging themes, and channel mix to drive awareness, engagement, and pipeline contribution.

  • Lead the conception and execution of integrated marketing campaigns, coordinating across an array of digital, social, content, and in-person channels to deliver cohesive go-to-market initiatives.

  • Partner with the US Growth team to align marketing initiatives with pipeline goals, account strategies, and customer acquisition priorities.

  • Develop content amplification strategies that extend the reach of Legora’s thought leadership, product stories, and customer narratives across relevant US channels.

  • Source and activate customer advocates, identifying US customers for case studies, co-marketing opportunities, testimonials, and speaking engagements.

  • Track performance of all regional marketing activities, analyzing results, reporting ROI, and using insights to refine and optimize future programs.

  • Generate creative concepts that elevate brand experience, enhancing engagement, differentiation, and the overall impact of Legora’s presence at every touchpoint.

What You Bring

  • 4+ years of experience in B2B marketing, preferably in SaaS or technology sectors, or in a creative marketing role in an agency environment.

  • Strong creative instincts paired with a bias for action and ability to execute with speed and precision.

  • Ability to wear multiple hats as needed in a dynamic, rapidly evolving organization.

  • Hands-on experience supporting events, sponsorships, or regional campaigns.

  • Strong organizational skills and attention to detail; able to manage multiple projects simultaneously.

  • Excellent written and verbal communication skills.

  • Comfortable collaborating across functions and regions in a fast-paced environment.

  • Experience with GTM tools like Salesforce, Clay, and HubSpot a plus.

What’s In It For You

  • Global collaboration: Partner with teams and clients domestic and internationally.

  • Competitive package: Comprehensive salary, benefits, and tools for success.

  • Meaningful work: Your efforts shape how thousands of lawyers use AI daily.

  • In-person environment: Union Square office designed for ambitious builders.

  • Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package:
    Medical, Dental & Vision

    • Multiple medical plan options through Aetna and Kaiser Permanente

    • HSA or Healthcare FSA (based on plan selection)

    • Dental plans via MetLife

    • Vision plans via Vision Care

    Family Support

    • Generous parental leave

    • Free access to Maven Clinic

    • Dependent Care FSA

    • Free One Medical membership for employees and dependents

    Additional Perks

    • Pre-tax commuter benefits

    • Life Insurance + STD/LTD

    • 401(K) with generous company match

    • Unlimited PTO

    • Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more

Legora is an Equal Opportunity Employer

At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

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About Marketing

The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.

Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.

Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About SEO Analyst

The SEO Analyst is the professional responsible for optimizing websites for search engines, increasing organic visibility and qualified traffic. With the growing importance of digital marketing, SEO professionals are fundamental to any online presence strategy.

Key skills include on-page and off-page SEO, technical SEO, keyword research, SEO audits, link building, optimized content creation, and metrics analysis. Tools like Google Search Console, Google Analytics, Ahrefs, Semrush, Moz, and Screaming Frog are essential for daily work.

SEO analysts in technology companies are highly valued, especially those who master technical SEO, Core Web Vitals, and data-driven content strategies. The field offers opportunities from junior analyst to head of SEO, with a focus on organic growth, domain authority, and return on investment.

About Talent Acquisition

Talent Acquisition is the strategic area responsible for attracting, selecting, and hiring the best professionals for the organization. Unlike traditional recruitment, TA acts as a strategic business partner, aligning talent acquisition with the company's long-term objectives.

Key skills include advanced sourcing, employer branding, labor market analysis, talent pipeline management, and candidate experience. Tools like LinkedIn Recruiter, ATS (Greenhouse, Lever, Ashby), and assessment platforms are essential.

TA professionals in technology companies are highly valued, especially those who master tech sourcing, workforce planning, and recruitment metrics like time-to-hire and cost-per-hire.

About Cloud Solutions

The Cloud Solutions area is responsible for designing, implementing, and managing cloud infrastructure and services (AWS, Azure, GCP) for companies. Cloud professionals architect scalable, secure, and cost-optimized solutions, from data center migrations to serverless and multi-cloud architectures.

Key skills include IaC (Terraform, CloudFormation), containers (Docker, Kubernetes), serverless (Lambda, Cloud Functions), managed databases (RDS, DynamoDB, BigQuery), cloud networking (VPC, CDN, load balancer), and security (IAM, WAF, KMS). Knowledge of FinOps, cloud governance, and AWS/Azure/GCP certifications is a differentiator.

Cloud Solutions professionals in technology companies are highly valued, especially those who master multi-cloud architectures, FinOps, and can optimize costs while maintaining performance and security. The field offers opportunities from cloud engineer to cloud solutions architect, head of cloud, and chief cloud architect.

About People Analyst

The People Analyst is the professional responsible for transforming people data into strategic insights for HR decision-making. They combine data analysis knowledge with people management vision to help organizations understand workforce metrics, turnover, engagement, and diversity.

Key skills include people analytics, workforce analytics, turnover and retention analysis, HR metrics (time-to-hire, cost-per-hire, e-NPS), data visualization (Power BI, Tableau, Visier), workforce planning, and compensation analysis. Knowledge of statistics, SQL, and people analytics tools is a differentiator.

People Analysts in technology companies are highly valued, especially those who can translate complex people data into actionable insights for retention, diversity, and growth strategies. The field offers opportunities from HR analyst to head of people analytics, with a focus on data-driven people management.

About Finance

The Finance area in technology companies combines traditional financial knowledge with advanced digital tools. FP&A, controlling, and corporate finance professionals are essential for the organization's financial health.

Key skills include financial modeling, metrics analysis (MRR, ARR, LTV, CAC), ERP (SAP, Oracle), and BI tools. Certifications like CFA and CPA-20 are differentiators.

The financial sector offers stable opportunities with competitive salaries, especially in fintechs and large technology companies.

Career Guides

Technology Career Guide

Planning, skills, interviews, and professional growth in IT, Data Science, DevOps, and Product.

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Design Career Guide

UX/UI, Graphic Design, Product Design. Portfolio, tools, interviews, and growth in the Design field.

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Marketing Career Guide

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Finance Career Guide

Financial market, investments, corporate finance, certifications, and strategies to grow in the financial field.

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Communication Career Guide

Journalism, PR, Corporate Communication, Content Marketing, and Multimedia Production.

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Administration Career Guide

Business Management, HR, Logistics, Consulting, Project Management, and Entrepreneurship.

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Data Career Guide

Data Science, Data Engineering, BI, Machine Learning, and AI. From training to the job market.

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Product Career Guide

Product Management, Product Ownership, Agile, Scrum, and OKRs. From strategy to execution.

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Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

The New Paradigm of Digital Marketing and Social Media

The New Paradigm of Digital Marketing and Social Media: Impact, Opportunities, and the Future of the Market

By Mondywork Team | 6-minute read

The Evolution: From "Just Posting" to True Revenue Engines

There was a time when digital marketing was viewed as a secondary department, heavily focused on vanity metrics like likes and follower counts. That era is officially over. In today's global market, Digital Marketing and Social Media Management are the beating heart of customer acquisition, acting as literal Revenue Engines.

Top-tier US startups, unicorns, and global B2B/B2C enterprises have realized that consumer attention is the most expensive asset on the internet. It's no longer just about creativity; it's about merging authentic communication with ruthless data analysis and Artificial Intelligence integrations.

How Does This Market Impact Global Companies?

The impact of modern marketing on the corporate world is absolute. According to the HubSpot State of Marketing report, companies that closely align their digital strategies with sales see a 20% higher revenue growth.

  • CAC Reduction and LTV Focus: Companies rely on marketing professionals to lower Customer Acquisition Cost (CAC) through organic traffic and social media, while simultaneously increasing Lifetime Value (LTV) through retention strategies.
  • Community-Led Growth: Brands don't just want consumers anymore; they want raving fans. Social media has evolved into a community-building channel, where engagement breeds brand advocates who buy repeatedly.
  • Global and Borderless Presence: Digital marketing has shattered geographical borders. A startup in Silicon Valley can easily scale its sales in Europe using campaigns managed by a strategist based in Brazil, Portugal, or anywhere else, working 100% remote.

The 2026 Landscape: What Do Companies Expect?

The digital marketing job market has never been more technical and demanding. The era of the "jack-of-all-trades" generalist is making way for hyper-focused experts and strategists with a systemic vision—the highly sought-after "T-Shaped" professionals.

"Marketing has transitioned from an art based purely on intuition to a science driven by data, predictability, and hyper-segmentation."
— eMarketer Digital Trends

The barrier to entry has risen significantly due to the integration of Artificial Intelligence. Tools that generate copy or images in seconds (like ChatGPT and Midjourney) haven't replaced the professional; they've raised the bar. The market now seeks talent who can "pilot" these AIs to craft strategies, automate workflows using tools like n8n or Zapier, and analyze Business Intelligence (BI) dashboards in Looker Studio.

Golden Opportunities: The Hottest Roles

Highly qualified professionals are being fiercely fought over, especially on platforms like Mondywork, where international companies seek remote talent offering six-figure compensation and global remote flexibility. The areas with the highest demand include:

  1. Growth Marketer / Hacker: The professional focused on rapid experimentation across the marketing funnel (Pirate Metrics - AARRR). They blend marketing, data analysis, and a bit of product engineering to find scalable growth levers.
  2. Performance Manager (Paid Media): The traditional traffic manager has evolved. Today, this professional manages multi-million dollar budgets across Google Ads, Meta Ads, and LinkedIn Ads (essential for B2B), with an absolute focus on ROAS (Return on Ad Spend).
  3. Social Media Strategist & Community Manager: Going far beyond scheduling posts, this talent understands internet culture, dominates short-form formats (TikTok, Reels, Shorts), and knows how to convert a social audience into qualified leads within the company's sales funnel.
  4. SEO & Content Architect: With shifting search algorithms and the impact of AI (Search Generative Experience), the SEO professional who masters search intent, information architecture, and Core Web Vitals is indispensable for long-term organic acquisition.
  5. Marketing Operations (Marketing Ops): The architect behind the curtain. They manage CRMs (Salesforce, HubSpot), email automations, and ensure the entire marketing data infrastructure is flawless.

Is It Worth Entering or Transitioning into This Field?

Absolutely. If you are an analytical, curious professional who understands human behavior and isn't afraid of data spreadsheets, digital marketing offers one of the most promising and flexible career paths in the modern world.

To stand out in rigorous international recruitment systems (ATS like Greenhouse and Ashby), it is crucial that your resume and portfolio showcase real results. Forget generic descriptions; US tech recruiters and Heads of Marketing want to read hard metrics: "Increased organic traffic by 150% in 6 months" or "Managed $500k in ad spend while maintaining CAC 20% below target".

The global market is vast, decentralized, and pays incredibly well for those who know how to turn clicks and views into predictable revenue.