Partner Marketing Manager, Hardware
openai
Job Score
90 ptsAbout the Team
Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Research, Comms, and Design teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.
About the Role
As a Product Marketing Manager for Partner Marketing on the Hardware team, you will help shape the partnership strategy for a new product ecosystem and bring that ecosystem to market with the right partners, programs, and commercial motions. This role calls for a strategic, relationship-oriented marketer who can identify high-potential partners, understand their priorities, and turn shared opportunities into durable, high-impact go-to-market plans.
You will work closely with Product, Design, Engineering, Integrated Marketing, Sales, Comms, Finance, Legal, and partner-facing teams to define how first-, second-, and third-party partners participate in our hardware ecosystem. You will lead the marketing and commercial aspects of partnerships, support joint launches, and ensure partner needs are understood internally while OpenAI’s product, brand, and customer experience standards are represented externally.
This role reports into the VP of Product Marketing, Hardware, and offers a unique opportunity to build the partner marketing foundation for a new category of AI-powered devices.
In this role, you will:
Help craft and implement the partnership strategy for OpenAI’s hardware product ecosystem.
Identify, prioritize, and evaluate potential partners for participation in first-, second-, and third-party partner programs.
Build and maintain strong relationships with partners, serving as a trusted counterpart through launches, growth moments, ambiguity, and challenges.
Understand partner stakeholders, business models, priorities, and constraints, and advocate for those perspectives internally.
Lead the commercial marketing aspects of partnerships, including positioning, launch strategy, sales enablement, distribution, and joint marketing plans.
Manage partner execution for joint product launches, campaigns, events, and other go-to-market efforts.
Partner cross-functionally with Product, Design, Engineering, Legal, Finance, Sales, Comms, and Integrated Marketing to align partner strategy with product and business goals.
Develop partner narratives, messaging, and materials that clearly communicate the value of OpenAI’s hardware products and ecosystem.
Monitor partner performance, market feedback, and customer signals to improve future programs and deepen partner impact.
You might thrive in this role if you:
Have 10+ years of experience in product marketing, partner marketing, business development marketing, ecosystem marketing, or related go-to-market roles.
Have experience building or scaling partner programs, ideally in consumer hardware, platforms, devices, developer ecosystems, or emerging technology categories.
Are highly relationship-oriented and can build trust with external partners while navigating complex internal priorities.
Can translate partner needs, customer insights, and product strategy into clear positioning, launch plans, and commercial programs.
Have led successful cross-functional launches or campaigns with multiple internal teams and external partners.
Bring strong business judgment across marketing, sales, distribution, and commercial partnership models.
Are an excellent communicator and storyteller, with the ability to influence senior stakeholders internally and externally.
Are comfortable operating in a fast-moving, ambiguous environment where the strategy, product, and ecosystem are being built in parallel.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.
OpenAI Global Applicant Privacy Policy
At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
About Marketing
The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.
Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.
Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.
Discover Other Areas
Understand the scope of work, key skills, and tools used in different career areas.
About Mobile Development
Mobile Development is one of the most dynamic and constantly evolving fields in the technology market. With billions of smartphones worldwide, the demand for qualified mobile developers continues to grow exponentially.
Key stacks include Flutter (Dart), React Native (JavaScript/TypeScript), Kotlin (Android native), Swift (iOS native), and hybrid frameworks like Ionic and Capacitor. Knowledge of mobile architecture (MVVM, Clean Architecture), mobile CI/CD (Fastlane, Bitrise, Codemagic), and App Store/Google Play publishing are essential.
Senior mobile developers are highly valued professionals, with competitive salaries and many remote work opportunities at international companies. Specializing in cross-platform or native is a strategic career decision.
About Content Manager
The Content Manager is the professional responsible for leading the entire content strategy, production, and management of an organization. They define the editorial strategy, coordinate writing teams, and ensure content aligns with business goals and brand identity.
Key skills include content strategy, editorial planning, content audit, buyer persona, customer journey, content ops, content governance, performance metrics (ROI, engagement, organic traffic), and team management. Knowledge of WordPress, Contentful, Notion, and analytics tools is a differentiator.
Content Managers in technology companies are highly valued, especially those who can align content with conversion funnels, lead multidisciplinary teams, and use data to optimize editorial strategy. The field offers opportunities from content manager to head of content, with a focus on strategy, quality, and scale.
About Content
The Content and Social Media area is essential for building digital presence and audience engagement. Professionals create content strategies, manage social networks, and develop impactful brand narratives.
Key skills include copywriting, storytelling, community management, metrics analysis, audiovisual production, and knowledge of each platform algorithms.
With the growth of influencer marketing and social commerce, this area continues to generate new career opportunities.
About Ecommerce Analyst
The Ecommerce Analyst is the professional responsible for analyzing online sales data, buyer behavior, and virtual store performance to guide strategic decisions. They combine data analysis with ecommerce knowledge to optimize conversion, average order value, and return on investment.
Key skills include Google Analytics (GA4), Hotjar, conversion funnel analysis, cohort analysis, customer segmentation, pricing analysis, and ecommerce metrics (CAC, CLV, AOV, conversion rate). Knowledge of SQL, Power BI, Google Tag Manager, and platforms like Shopify and VTEX is a differentiator.
Ecommerce Analysts in technology companies are highly valued, especially those who can turn buyer behavior data into actionable insights to increase revenue and reduce cart abandonment. The field offers opportunities from junior analyst to ecommerce analytics manager.
About Social Media
The Social Media area is one of the most dynamic and constantly evolving fields in digital marketing. Social media professionals are responsible for creating, managing, and optimizing brand presence on digital platforms, building engagement and community with the target audience.
Key skills include social media management (Instagram, TikTok, LinkedIn, Facebook, YouTube), social media content creation, community management, paid social media (Meta Ads, LinkedIn Ads, TikTok Ads), metrics analysis, and strategic planning. Tools like Hootsuite, Sprout Social, Buffer, Later, and analytics platforms are essential.
Social media professionals in technology companies are highly valued, especially those who master paid social, social media analytics, and content strategies for different platforms. The field offers opportunities from analyst to head of social media, with a focus on growth, engagement, and return on investment.
Comments 0