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Gtm Team Lead - Paris

legora

OnSite Paris
Traffic Manager Ecommerce Analyst Advertising

Job Score

100 pts
On-site model (+70) Traffic Manager (+10) Ecommerce Analyst (+10) Advertising (+10)

About Us

Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar.

Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes.

1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview.

We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law.

Joining Legora means three things.

  • We lean in: ownership over titles, outcomes over intentions.

  • We fight for excellence: high standards, direct, ego-free feedback.

  • We grow together: as a team and with our customers.

Mission before ego. Everyone contributes. No one coasts.

If you’re driven by impact, pace, and raising the bar. This is the place.

What You Will Be Doing

  • Own team revenue performance and quota attainment, driving accountability, consistent execution, and predictable growth.

  • Coach and develop team members across the entire customer lifecycle, providing clear, actionable feedback that improves performance and accelerates results.

  • Lead pipeline reviews, deal inspections, and forecasting processes to improve decision-making, forecast accuracy, and overall GTM effectiveness.

  • Identify performance gaps and conversion challenges early, implementing targeted actions to improve pipeline health, deal velocity, and win rates.

  • Establish and maintain high standards for GTM execution, ensuring consistent adoption of messaging, methodologies, processes, and best practices.

  • Leverage data, analytics, and AI-driven insights to optimise team productivity, strengthen deal strategy, and improve commercial outcomes.

  • Partner cross-functionally with Marketing, Product, Customer Success, and Revenue Operations to enhance funnel performance, refine GTM strategy, and continuously improve playbooks and ways of working.

What Will Help You Thrive

  • 8+ years of experience in B2B SaaS within sales, business development, or other customer-facing GTM functions, with experience leading or influencing team performance.

  • A strong track record in pipeline management, forecasting, deal strategy, and driving revenue growth in fast-paced, high-growth environments.

  • Proven ability to coach, develop, and elevate performance through direct, constructive, and actionable feedback.

  • Strong analytical skills with the ability to interpret data, identify root causes, and translate insights into measurable actions and results.

  • Experience leveraging AI and modern GTM technologies to improve productivity, forecasting accuracy, pipeline health, and team effectiveness.

  • Excellent communication and stakeholder management skills, with the ability to align cross-functional teams and turn strategy into execution.

  • A hands-on, high-ownership mindset with a bias for action, adaptability, and a commitment to continuous improvement and learning.

  • Communicate confidently in both English and French, with English serving as the primary company language and French required for local market engagement and relationship management.

Legora is an Equal Opportunity Employer

At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

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About Traffic Manager

The Traffic Manager is the professional responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. With the competitiveness of the digital market, paid traffic professionals are essential for generating qualified leads and maximizing return on advertising investment.

Key skills include campaign management on Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, media planning, metrics analysis (ROAS, CPA, CPC, CTR), A/B testing, remarketing, and landing page creation. Tools like Google Analytics, Google Tag Manager, Hotjar, and automation platforms are essential.

Traffic managers in technology companies are highly valued, especially those who master performance marketing, conversion funnel optimization, and scaling strategies. The field offers opportunities from media analyst to head of performance, with a focus on growth, budget efficiency, and return on investment.

About Ecommerce Analyst

The Ecommerce Analyst is the professional responsible for analyzing online sales data, buyer behavior, and virtual store performance to guide strategic decisions. They combine data analysis with ecommerce knowledge to optimize conversion, average order value, and return on investment.

Key skills include Google Analytics (GA4), Hotjar, conversion funnel analysis, cohort analysis, customer segmentation, pricing analysis, and ecommerce metrics (CAC, CLV, AOV, conversion rate). Knowledge of SQL, Power BI, Google Tag Manager, and platforms like Shopify and VTEX is a differentiator.

Ecommerce Analysts in technology companies are highly valued, especially those who can turn buyer behavior data into actionable insights to increase revenue and reduce cart abandonment. The field offers opportunities from junior analyst to ecommerce analytics manager.

About Advertising

The Advertising area is aimed at the planning, creation, and delivery of communication campaigns to promote brands, products, ideas, or services. Professionals in the sector work in advertising agencies or in-house marketing departments in creative fields (art direction, copywriting), strategic planning, account management, and media buying.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About Copywriting

The Copywriting area is responsible for creating persuasive, creative, and strategic texts for various communication channels. Copywriting professionals transform ideas into words that engage, convert, and build brand voice.

Key skills include advertising copywriting, script writing for videos and podcasts, persuasive writing, tone of voice, and editorial guidelines. Knowledge of SEO writing, Grammarly, and text productivity tools is a differentiator.

Copywriting professionals in technology companies are highly valued, especially those who master copy for landing pages, email sequences, and funnel content. The field offers opportunities from junior copywriter to head of copy, with a focus on creativity, persuasion, and performance.

About Content Manager

The Content Manager is the professional responsible for leading the entire content strategy, production, and management of an organization. They define the editorial strategy, coordinate writing teams, and ensure content aligns with business goals and brand identity.

Key skills include content strategy, editorial planning, content audit, buyer persona, customer journey, content ops, content governance, performance metrics (ROI, engagement, organic traffic), and team management. Knowledge of WordPress, Contentful, Notion, and analytics tools is a differentiator.

Content Managers in technology companies are highly valued, especially those who can align content with conversion funnels, lead multidisciplinary teams, and use data to optimize editorial strategy. The field offers opportunities from content manager to head of content, with a focus on strategy, quality, and scale.

About Fullstack

Fullstack developers are versatile professionals capable of working on both frontend and backend of web and mobile applications. They master multiple technologies and can build complete products end-to-end, from the user interface to server infrastructure.

Key skills include proficiency in at least one complete stack (React/Vue/Angular + Node.js/PHP/Python/Java), databases (SQL and NoSQL), REST/GraphQL APIs, Git versioning, CI/CD, and basic infrastructure knowledge (Docker, cloud). Clean architecture, DDD, and testing are important differentiators.

Fullstack developers are highly valued in startups and companies that need versatile and autonomous professionals. The field offers opportunities from junior developer to software architect, with a focus on complete delivery, holistic product vision, and ability to work across multiple application layers.

About Customer Success

Customer Success is the area responsible for ensuring clients achieve their goals when using the product or service. It is a strategic function for retention, expansion, and customer satisfaction.

Key skills include account management, churn analysis, NPS, onboarding, upsell, and cross-sell. Knowledge of CS tools like Gainsight, Totango, and ChurnZero is a differentiator.

CS is becoming increasingly strategic in SaaS companies, with professionals directly contributing to recurring revenue growth (MRR/ARR).

About Business Intelligence

Business Intelligence (BI) is the area responsible for transforming raw data into strategic information for decision-making. BI professionals build dashboards, reports, and analyses that help companies understand their performance and identify growth opportunities.

Key skills include data modeling (star schema, snowflake), ETL (extraction, transformation, loading), advanced SQL, BI tools (Power BI, Tableau, Looker), data warehousing, KPIs, and business metrics analysis (MRR, churn, cohort). Knowledge of dbt, Airflow, and data pipelines is a differentiator.

BI professionals in technology companies are highly valued, especially those who master data visualization, analytics engineering, and can translate complex data into actionable insights for the business. The field offers opportunities from BI analyst to head of data, with a focus on data-driven decision making.

Career Guides

Technology Career Guide

Planning, skills, interviews, and professional growth in IT, Data Science, DevOps, and Product.

Read full guide →

Design Career Guide

UX/UI, Graphic Design, Product Design. Portfolio, tools, interviews, and growth in the Design field.

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Marketing Career Guide

SEO, Paid Media, Growth, Content Marketing. Certifications, tools, and strategies to grow in Digital Marketing.

Read full guide →

Finance Career Guide

Financial market, investments, corporate finance, certifications, and strategies to grow in the financial field.

Read full guide →

Communication Career Guide

Journalism, PR, Corporate Communication, Content Marketing, and Multimedia Production.

Read full guide →

Administration Career Guide

Business Management, HR, Logistics, Consulting, Project Management, and Entrepreneurship.

Read full guide →

Data Career Guide

Data Science, Data Engineering, BI, Machine Learning, and AI. From training to the job market.

Read full guide →

Product Career Guide

Product Management, Product Ownership, Agile, Scrum, and OKRs. From strategy to execution.

Read full guide →

Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

The Ultimate Guide to Global E-commerce

The Ultimate Guide to Global E-commerce: Careers, Technology, and the Best Opportunities

By Mondywork | Career and Technology Insights

How borderless digital commerce is shaping the future of work and creating high-value, six-figure roles for Managers and Engineers.

1. The Current Landscape of Global E-commerce

E-commerce is no longer just a "digital storefront"; it has become the core revenue engine for the world's biggest brands. According to projections by eMarketer, global retail e-commerce sales continue to break records, easily surpassing the multi-trillion-dollar mark annually.

Today, the market thrives in the era of Cross-Border Commerce, where consumers buy from brands across continents with the same ease as a local purchase. To sustain this massive operation, companies are investing heavily in cloud infrastructure, data-driven smart logistics, and modern tech architectures like Headless Commerce — where the front-end (user interface) is completely decoupled from the back-end (sales engine), ensuring lightning-fast loading speeds and highly personalized experiences.

2. The Pillars of the Operation: Who Makes E-commerce Happen?

Behind every "1-Click Buy" button, there is a complex engineering structure bridging business and technology. Two fundamental professionals stand out in this ecosystem:

The E-commerce Manager

This is the strategic brain of the business. The E-commerce Manager isn't just a digital inventory keeper; they are performance analysts obsessed with metrics and growth.

  • Core Responsibilities: Conversion Rate Optimization (CRO), P&L (Profit and Loss) management, catalog curation, dynamic pricing, and coordinating traffic campaigns alongside the Marketing team.
  • Key Metrics: CAC (Customer Acquisition Cost), LTV (Lifetime Value), ROAS (Return on Ad Spend), and Churn Rate.
  • Ideal Profile: Highly analytical, data-driven, with strong cross-departmental leadership skills (uniting logistics, marketing, and tech).

The E-commerce Engineer (Developer)

The technological arm and executor of the business vision. Developers focused on e-commerce are highly valued because they understand that every millisecond of latency in the code translates to lost revenue.

  • Core Responsibilities: Building and maintaining storefronts, complex API integrations (ERPs, CRMs, Payment Gateways, and shipping providers), developing custom themes, and ensuring information security (PCI Compliance).
  • Tech Stack: Varies by platform, but mastering JavaScript (React/Next.js for Headless), Node.js, GraphQL, and specific template languages (like Liquid for Shopify) is essential.
  • Ideal Profile: Technical problem-solver with a strong business acumen, deeply focused on Web Performance (Core Web Vitals) and scalability.

3. The Biggest Market Players (SaaS and PaaS Platforms)

To succeed in this field, it is crucial to master or be deeply familiar with the giants that power virtual stores globally:

Shopify / Shopify Plus:
The Canadian giant dominates the global SaaS market. With a massive app ecosystem and Liquid as its template language, Shopify Plus is the go-to choice for scalable enterprise brands. Shopify Developers are in incredibly high demand across the US and European markets.
VTEX:
A Latin American powerhouse that became a formidable global player, now listed on the NYSE. The VTEX IO architecture, based on React and Node.js, changed the game for Enterprise development. VTEX Managers and Devs have guaranteed opportunities in large B2B and B2C corporations.
Magento (Adobe Commerce):
Known for its extreme robustness and flexibility (PaaS/On-Premise). It requires solid knowledge of PHP and complex software architecture. It is the platform of choice for massive, highly customized operations.
Salesforce Commerce Cloud:
Aimed at the top of the pyramid (large enterprise accounts), it integrates seamlessly into the Salesforce CRM ecosystem, requiring highly specialized professionals versed in its proprietary languages and corporate processes.

4. Where Are the Best Opportunities and How to Break In?

The e-commerce market is one of the biggest hubs for global remote jobs. US and European companies are actively seeking top-tier talent worldwide, offering aggressive compensation (often six-figure salaries in USD or EUR) to professionals who can scale their operations.

For those looking to enter or pivot to this area:

  1. Specialize in a Platform: Being a "Generic Developer" pays the bills, but being a "VTEX IO Specialist" or a "Shopify Expert" multiplies your market value. Pursue official certifications.
  2. Master APIs and Integrations: Modern e-commerce doesn't live in a vacuum. Knowing how to connect a store to a logistics system, a marketing automation software (like Klaviyo or Brevo), or a global ERP is the most valued skill today.
  3. Build a Real Portfolio: For devs, create test stores, build a public app for the Shopify App Store, or contribute to Headless projects. For managers, showcase real conversion optimization cases and campaign management on your LinkedIn.
  4. Flawless Technical Communication: Fluent English (especially asynchronous communication for documentation, Jira tickets, and Slack) is the golden key to unlocking those US Remote and global six-figure roles.
"In e-commerce, the code isn't just software; it's the store itself. If the site crashes on Black Friday, the company bleeds money. That's why highly qualified professionals in this field are never out of work."

Accelerate Your Career with Mondywork

Whether you are a business strategist or a software engineer, the best E-commerce and Tech jobs—including global remote opportunities—are published daily on our board.

Golden Tip: Browse the Mondywork platform, set up your customized Job Alerts on our homepage, and ensure your resume highlights the technologies mentioned in this article. The market won't wait, and your next big global opportunity might be just one click away.