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Data Annotation Specialist, Generalist

cohere

Remoto Canada
Data

Job Score

100 pts
Remote model (+90) Data (+10)

Who are we?

Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.

We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.

We are a global technology company co-headquartered in Toronto and San Francisco, with key offices in London, New York City, Montreal, Seoul, Germany and Paris. Join us!

Why this role?

We are on a mission to build machines that understand the world and make them safely accessible to all. Data quality is foundational to this process. Machines (or Large Language Models, to be exact) learn in similar ways to humans, by way of feedback. By labelling, ranking, auditing, and correcting model output, you will improve Large Language Models' performance for iterations to come, thus having a lasting impact on Cohere's technology. We are hiring Generalist professionals with broad backgrounds that span multiple consumer-facing or personal domains.

This is a judgment-driven role, not passive data entry. You will review, assess, and provide structured feedback across a broad and evolving range of tasks, evaluating, stress-testing, and improving our models on English-language data spanning multiple modalities (text, image, and structured formats such as JSON, CSV/TSV, and Markdown). This is a great opportunity for professionals with strong analytical skills to contribute to high-impact annotation projects.

Please Note: This is a part-time independent contractor position available within Canada only. We seek candidates who can commit to 16 hours per week at a CAD $30/hour contract rate. This role is BYOD 💻 (Bring Your Own Device, laptop). This position is remote.

As an Data Annotation Specialist, you will:

  • Evaluate and rank model outputs: Complete preference and comparison tasks, assessing which responses best conform to project guidelines for accuracy, helpfulness, tone, and safety, and writing clear justifications for your judgments.

  • Stress-test and break models: Probe models adversarially to surface failure modes, unsafe behavior, and capability gaps, and document reproducible cases that engineering and research teams can act on.

  • Create datasets: Author high-quality prompts, responses, and exemplars to build training and evaluation datasets, following detailed specifications and editing machine-written or human-written outputs to standard.

  • Build and apply rubrics and taxonomies: Contribute to the design of grading criteria and rubrics, then apply them consistently to produce structured, high-quality annotations across task types.

  • Annotate and correct multimodal data: Label, audit, and rectify inaccuracies across text, image, and structured data, maintaining a high standard of data integrity and accuracy.

  • Calibrate and maintain consistency: Participate in calibration exercises and inter-annotator agreement checks to align on standards, and flag ambiguous or uncovered edge cases rather than guessing, since a single misjudgment replicated at scale degrades a model.

  • Adapt to experimental work: Take on new and evolving task types as project needs shift, applying sound judgment in areas where guidelines are still being developed.

  • Report on model performance: Surface and communicate quality and performance trends in model and agent behavior, giving cross-functional partners clear, well-evidenced feedback on where models succeed, fail, and degrade.

You may be a good fit if you have:

  • 1+ years of experience in AI data annotation, LLM evaluation, content moderation, research, or a related analytical role, with exposure to quality assurance, and/or preference ranking.

  • Experience applying detailed guidelines to complex and often ambiguous content, with strong contextual and sociocultural judgment, sensitivity to nuance, tone, and register, and the ability to reason well in cases where there is no single correct answer.

  • Comfort with ambiguity: a willingness to flag unclear or uncovered edge cases rather than guess, and to work productively on novel, experimental tasks whose definitions are still evolving.

  • A sharp, curious eye for inconsistencies, subtle errors, and model failure modes, including the instinct to probe models adversarially and surface where they break. Familiarity with how large language models behave, such as hallucination, sycophancy, and instruction-following gaps, is a plus.

  • Excellent command of written English and strong reading comprehension, with the ability to clearly justify your evaluations, including why an output is correct or incorrect, high-quality or low-quality, and to write clear prompts and exemplars that explain your reasoning. Bonus points if you are fluent in another language!

  • Strong attention to detail and commitment to accuracy, with the ability to maintain consistency across high-volume and monotonous tasks.

  • Comfort working with annotation platforms and structured formats such as JSON, CSV/TSV, Markdown, XML, and YAML.

  • Strong execution in a remote environment, including good time management, comfort using new tools, and the ability to work independently in a global, asynchronous team.

Candidate Journey

  • Initial Screening: Once you have submitted your application, our Talent Team will review your resume and writing samples.

  • Virtual Annotation Test: This assignment will test your written and technical skills through various language-based tasks, such as a data science take-home assessment, writing sample, and more.

  • Video Screen: If selected to move forward, you will have a short video call with a member of our Operations Team!

  • Offer: Independent Contractor Agreement.

As an independent contractor, you maintain control over how you complete your work and may work with multiple clients simultaneously, although we ask you to declare if any of these are with a direct competitor of Cohere and maintain IP confidentiality of the Cohere project. Independent contractors are not eligible for health benefits or other benefits provided to employees. Compensation for services is provided to contractors by contractors invoicing for services provided pursuant to the terms of our agreement with the contractor.

It is important to understand that as an independent contractor, continuous work is not guaranteed. The client-contractor relationship is fundamentally project-based, meaning engagements may be temporary, periodic, or intermittent based on our organizational needs and project availability. As an independent contractor, you should anticipate fluctuations in workflow and, therefore, compensation for services when Cohere does not require as many hours of services in a week.

Prospective candidates, please be advised: this role involves working with human-generated and model-generated tasks that may involve exposure to not safe for work (NSFW) text content as part of data annotation tasks, including explicit, offensive, or other inappropriate material.

About Data

The Data field has undergone a radical transformation with the rise of Generative AI. Data professionals are fundamental for evidence-based decision-making across all industries.

Key specializations include Data Engineering, Data Science, Business Intelligence, Machine Learning Engineering, and Analytics. Tools like SQL, Python, Spark, dbt, and cloud platforms (AWS, GCP, Azure) are essential.

The data market continues with high demand and salaries among the most competitive in the technology sector, with many remote work opportunities.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About Public Relations

The Public Relations (PR) area focuses on managing the reputation, image, and communication of an organization with its various stakeholders (such as clients, investors, employees, media, and the community). PR professionals develop corporate communication strategies, manage media relations (press relations), organize institutional events, and work in image crisis prevention and management.

About Copywriting

The Copywriting area is responsible for creating persuasive, creative, and strategic texts for various communication channels. Copywriting professionals transform ideas into words that engage, convert, and build brand voice.

Key skills include advertising copywriting, script writing for videos and podcasts, persuasive writing, tone of voice, and editorial guidelines. Knowledge of SEO writing, Grammarly, and text productivity tools is a differentiator.

Copywriting professionals in technology companies are highly valued, especially those who master copy for landing pages, email sequences, and funnel content. The field offers opportunities from junior copywriter to head of copy, with a focus on creativity, persuasion, and performance.

About Backend

The Backend area is responsible for all server logic, APIs, databases, and infrastructure that support web and mobile applications. Backend professionals ensure that systems are scalable, secure, and performant.

Key skills include languages like PHP, Java, Python, Ruby, Go, and Node.js, frameworks like Laravel, Spring Boot, Django, and Express, databases (MySQL, PostgreSQL, MongoDB, Redis), software architecture (clean architecture, DDD, microservices), and API security (OAuth, JWT).

Backend developers in technology companies are highly valued, especially those who master microservices architecture, cloud computing, and high-scale performance. The field offers opportunities from junior developer to software architect, with a focus on scalability, security, and efficiency.

About Content Writer

The Content Writer is the professional responsible for creating quality written content for websites, blogs, social media, and other digital platforms. They combine writing skills with content strategy and SEO to attract, engage, and convert audiences.

Key skills include blog content creation, landing pages, newsletters, social media content, keyword research, content strategy, editorial calendar, and SEO writing. Knowledge of WordPress, Surfer SEO, Ahrefs, and analytics tools is a differentiator.

Content Writers in technology companies are highly valued, especially those who can create accessible technical content, evergreen content, and content that generates organic traffic. The field offers opportunities from junior content writer to head of content, with a focus on quality, strategy, and content performance.

About Marketing

The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.

Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.

Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.

Career Guides

Technology Career Guide

Planning, skills, interviews, and professional growth in IT, Data Science, DevOps, and Product.

Read full guide →

Design Career Guide

UX/UI, Graphic Design, Product Design. Portfolio, tools, interviews, and growth in the Design field.

Read full guide →

Marketing Career Guide

SEO, Paid Media, Growth, Content Marketing. Certifications, tools, and strategies to grow in Digital Marketing.

Read full guide →

Finance Career Guide

Financial market, investments, corporate finance, certifications, and strategies to grow in the financial field.

Read full guide →

Communication Career Guide

Journalism, PR, Corporate Communication, Content Marketing, and Multimedia Production.

Read full guide →

Administration Career Guide

Business Management, HR, Logistics, Consulting, Project Management, and Entrepreneurship.

Read full guide →

Data Career Guide

Data Science, Data Engineering, BI, Machine Learning, and AI. From training to the job market.

Read full guide →

Product Career Guide

Product Management, Product Ownership, Agile, Scrum, and OKRs. From strategy to execution.

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Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

Landing Top-Tier Traffic Analyst and SEO Roles

The New Era of Performance Marketing

The digital marketing landscape has undergone a radical transformation in recent years. The era of the "button pusher" who merely launched Meta Ads campaigns or stuffed keywords into WordPress is officially over. Today, companies—especially top-tier US startups and global tech corporations offering six-figure compensations—are looking for analytical, Growth-focused, and highly Data-Driven professionals.

Whether managing multi-million dollar paid media budgets or optimizing site architecture for the new AI-driven search engines, the Traffic and SEO Analyst has become the engine of predictable revenue for tech companies worldwide.

1. Technical SEO and the AI Revolution (SGE)

With Google's introduction of the Search Generative Experience (SGE), SEO is no longer just about backlinks and search volume. It now requires a deep understanding of search intent and topical authority.

What Tech Recruiters are looking for:

  • Technical SEO Mastery: The ability to analyze Core Web Vitals, manage Crawl Budgets, and optimize JavaScript rendering (a critical factor for modern frameworks like React and Next.js).
  • Advanced Data Analysis: Fluency in enterprise tools such as Screaming Frog, Semrush, Ahrefs, and Google Search Console.
  • Focus on E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Understanding how to structure content so that Google's algorithm recognizes it as a reliable primary source.
"Modern SEO success requires you to stop optimizing for algorithms and start optimizing for the user journey, using technical data to remove any friction along the way." — Google Search Central Guidelines

2. Paid Traffic: From Operational to Strategic

In the realm of paid media (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads), platform automation handles most of the bidding work (Smart Bidding). The modern candidate's competitive edge lies in acquisition strategy and financial viability analysis.

Metrics you must master for your interviews:

  1. CAC (Customer Acquisition Cost): Moving beyond Cost Per Click (CPC). Understanding exactly how much it costs to acquire a paying user.
  2. LTV (Lifetime Value): Knowing how to cross-reference acquisition costs with the value a customer brings to the company over time (LTV:CAC ratio).
  3. ROAS vs. ROI: Grasping the crucial difference between the direct return on ad spend (ROAS) and the actual return on investment for the entire business (ROI).
  4. Server-Side Tracking: With the deprecation of third-party cookies, mastering the Conversions API and Google Tag Manager (GTM) Server-Side is a massive senior requirement.

3. Building an Unbeatable Portfolio

In the global remote market, degrees matter far less than proven results. Your portfolio shouldn't just be a resume; it should be a comprehensive document of Case Studies.

Structure your cases using the STAR method:

  • Situation: What was the baseline? E.g., "The e-commerce brand was burning $10k/month with a 1.2 ROAS."
  • Task: What was the goal? E.g., "Reduce CPA by 30% and increase non-branded organic traffic."
  • Action: What did YOU do technically? E.g., "Audited GTM, restructured PMax campaigns, and applied Schema markup in the HTML."
  • Result: The numerical impact. E.g., "Scaled ROAS to 3.8 and grew organic traffic by 45% in 3 months."

4. Certifications That Actually Open Doors

If you want to bypass strict Applicant Tracking Systems (ATS) like Greenhouse or Workday, ensure your LinkedIn and resume feature official certifications issued by the tech platforms themselves:

References and Must-Reads

To stay relevant in a market that changes weekly, we highly recommend following these official sources:

  1. Official Google Search Central Documentation.
  2. Annual State of Marketing Reports from HubSpot and Semrush.
  3. Technical articles focused on Data-Driven Marketing from the Harvard Business Review.

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