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Performance Marketing Manager

legora

OnSite New York City
Marketing Traffic Manager

Job Score

90 pts
On-site model (+70) Marketing (+10) Traffic Manager (+10)

About Us

Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar.

Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes.

1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview.

We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law.

Joining Legora means three things.

  • We lean in: ownership over titles, outcomes over intentions.

  • We fight for excellence: high standards, direct, ego-free feedback.

  • We grow together: as a team and with our customers.

Mission before ego. Everyone contributes. No one coasts.

If you’re driven by impact, pace, and raising the bar. This is the place.

The Role

We're looking for a Performance Marketing Manager to own and scale digital campaigns that drive pipeline and revenue across targeted accounts. This is a hands-on, execution-focused role where you'll plan and launch campaigns across a wide range of paid and digital channels — from LinkedIn, Meta, Google to podcast sponsorships, newsletters, and niche media — with a strong focus on Account-Based Marketing (ABM).

You'll be part of our Growth Marketing team, reporting to the Senior Director, Growth Marketing, and will collaborate closely with the marketing and growth team, including product marketing, content, and design, to create highly tailored, multi-touch campaigns that reach our ICP.

What You’ll Do

  • Build and manage targeted digital campaigns to land new prospects to learn and try Legora products

  • Use AI tools to speed up campaign work, creative variants, ad copy, audience/account research, and reporting, rather than doing everything manually

  • Launch cross-channel campaigns across media channels, podcast ads, legal newsletters, and other emerging platforms

  • Develop ABM strategies that align with sales priorities, targeting key account lists and segments

  • Create tailored messaging and assets in collaboration with content and design

  • Run A/B tests on creative, messaging, and channel mix to continuously improve performance

  • Monitor funnel performance across campaigns, with clear visibility into CAC, ROAS, and pipeline contribution

  • Own budget planning and spend pacing, ensuring every dollar drives measurable outcomes

  • Report on results and optimize based on channel attribution, account engagement, and pipeline acceleration

  • Stay on top of new trends in digital advertising, legal tech, and B2B buyer behavior

What You Bring

  • 5+ years of digital performance marketing experience, with a strong track record in B2B and ABM

  • Deep experience running multi-channel campaigns across LinkedIn, Google, Meta and emerging media

  • Hands-on ownership of paid campaign management and performance tracking tools

  • Experience collaborating with sales and BDR teams to align marketing with ABM programs

  • Familiarity with tools like Hubspot, Dreamdata & LinkedIn Campaign Manager

  • Analytical, curious, and eager to experiment with messaging and targeting strategies

  • Strong communicator with a bias for execution and a proactive, problem-solving mindset

  • AI-forward: comfortable using AI tools (e.g., ChatGPT, Clay, AI-powered ad and creative platforms) to move faster on targeting, creative testing, and reporting, not just running channels manually

What’s In It For You

  • Global collaboration: Partner with teams and clients across Europe, APAC, and North America.

  • Competitive package: Comprehensive salary, benefits, and tools for success.

  • Meaningful work: Your efforts shape how thousands of lawyers use AI daily.

  • In-person environment: Union Square office designed for ambitious builders and company provided lunch daily.

  • Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package:
    Medical, Dental & Vision

    • Multiple medical plan options through Aetna and Kaiser Permanente

    • HSA or Healthcare FSA (based on plan selection)

    • Dental plans via MetLife

    • Vision plans via Vision Care

    Family Support

    • Generous parental leave

    • Free access to Maven Clinic

    • Dependent Care FSA

    • Free One Medical membership for employees and dependents

    Additional Perks

    • Pre-tax commuter benefits

    • Life Insurance + STD/LTD

    • 401(K) with generous company match

    • Unlimited PTO

    • Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more

Legora is an Equal Opportunity Employer

At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

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About Marketing

The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.

Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.

Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.

About Traffic Manager

The Traffic Manager is the professional responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. With the competitiveness of the digital market, paid traffic professionals are essential for generating qualified leads and maximizing return on advertising investment.

Key skills include campaign management on Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, media planning, metrics analysis (ROAS, CPA, CPC, CTR), A/B testing, remarketing, and landing page creation. Tools like Google Analytics, Google Tag Manager, Hotjar, and automation platforms are essential.

Traffic managers in technology companies are highly valued, especially those who master performance marketing, conversion funnel optimization, and scaling strategies. The field offers opportunities from media analyst to head of performance, with a focus on growth, budget efficiency, and return on investment.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About Web3

The Web3 area represents the new phase of the decentralized internet, built on blockchain technology. Web3 professionals create decentralized applications (dApps), interact with smart contracts, manage digital assets (cryptocurrencies and NFTs), and utilize DeFi (Decentralized Finance) protocols, revolutionizing how data, ownership, and finance are managed online.

About Business Analysis

The Business Analyst (BA) is the professional responsible for identifying problems, opportunities, and solutions in organizational processes, acting as a bridge between business areas and the technology development team. They gather and specify requirements, map value streams, design future processes, and help ensure that software deliveries align with the company's strategic goals.

About Content Manager

The Content Manager is the professional responsible for leading the entire content strategy, production, and management of an organization. They define the editorial strategy, coordinate writing teams, and ensure content aligns with business goals and brand identity.

Key skills include content strategy, editorial planning, content audit, buyer persona, customer journey, content ops, content governance, performance metrics (ROI, engagement, organic traffic), and team management. Knowledge of WordPress, Contentful, Notion, and analytics tools is a differentiator.

Content Managers in technology companies are highly valued, especially those who can align content with conversion funnels, lead multidisciplinary teams, and use data to optimize editorial strategy. The field offers opportunities from content manager to head of content, with a focus on strategy, quality, and scale.

About Account Manager

The Account Manager is the professional responsible for managing and expanding the relationship with clients after the sale. They act as a strategic partner, ensuring satisfaction, retention, and account growth, connecting client needs with company solutions.

Key skills include relationship management, negotiation, upsell and cross-sell, contract renewal, account planning, business reviews, metrics analysis (NPS, churn, LTV), and CRM knowledge (Salesforce, HubSpot). Communication, empathy, and business vision are fundamental differentiators.

Account Managers in technology and SaaS companies are highly valued, especially those who can increase recurring revenue (MRR/ARR) through account expansion and churn prevention. The field offers opportunities from account executive to director of accounts, with a focus on strategic relationship, revenue growth, and customer success.

About Design

The Design field, especially UX/UI and Product Design, has experienced significant growth in recent years. With accelerated business digitization, the demand for professionals who can create intuitive and pleasant digital experiences has never been higher.

Key skills include Figma, Sketch, Adobe XD, user research, design thinking, prototyping, and system design. Product designers are increasingly valued for their direct impact on business results.

Remote work has opened doors for Brazilian designers to work for global companies, with competitive salaries in dollars and euros.

Career Guides

Technology Career Guide

Planning, skills, interviews, and professional growth in IT, Data Science, DevOps, and Product.

Read full guide →

Design Career Guide

UX/UI, Graphic Design, Product Design. Portfolio, tools, interviews, and growth in the Design field.

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Marketing Career Guide

SEO, Paid Media, Growth, Content Marketing. Certifications, tools, and strategies to grow in Digital Marketing.

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Finance Career Guide

Financial market, investments, corporate finance, certifications, and strategies to grow in the financial field.

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Communication Career Guide

Journalism, PR, Corporate Communication, Content Marketing, and Multimedia Production.

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Administration Career Guide

Business Management, HR, Logistics, Consulting, Project Management, and Entrepreneurship.

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Data Career Guide

Data Science, Data Engineering, BI, Machine Learning, and AI. From training to the job market.

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Product Career Guide

Product Management, Product Ownership, Agile, Scrum, and OKRs. From strategy to execution.

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Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

The Audiovisual Revolution in the Digital Age

Discover the skills, cloud tools, and strategic mindsets that tech giants, global agencies, and startups demand from video professionals in 2026.

The audiovisual market has undergone a radical transformation. The era when the best opportunities were restricted solely to traditional film studios or television networks is over. Today, the massive volume of premium hiring—including 100% remote positions and six-figure compensation packages—comes from tech companies, digital product startups, Growth Marketing agencies, and streaming-focused production houses.

To stand out in this new landscape, it is no longer enough to just "know how to cut video." The modern professional must be a visual problem solver, possessing a deep understanding of audience retention, cross-platform formats, and cloud-based workflows.

1. Master Cloud Workflows and Collaboration

If you are looking for a global remote position, the first barrier you will face is infrastructure. International production companies and tech startups no longer ship external hard drives via mail. They require candidates who know how to operate seamlessly within real-time review and collaboration ecosystems.

  • Frame.io: It has become the industry standard (now natively integrated into Adobe). Knowing how to manage real-time feedback and version control using Frame.io is an absolute prerequisite for senior editors.
  • Proxy Workflows: Mastering the creation and editing of proxies in Premiere Pro or DaVinci Resolve is non-negotiable for anyone editing 4K/6K footage remotely on standard internet connections.
"The ability to collaborate asynchronously and manage media in the cloud is no longer a perk, but the backbone of modern post-production teams." — Frame.io Insider

2. Embrace Integrated Artificial Intelligence

The fear of being replaced by AI is common, but corporate reality tells a different story: companies are actively hiring professionals who leverage AI to multiply their productivity. Tech recruiters are looking for talent who can automate tedious tasks and focus on high-level art direction.

  • Generative AI: Tools like Runway Gen-2, Midjourney, and Adobe Firefly are being used to create storyboards, expand backgrounds (Generative Fill), and generate auxiliary assets for Motion Graphics on the fly.
  • Audio and Roto AI: Using tools like Adobe Podcast AI for one-click audio cleanup and DaVinci Resolve's Magic Mask for automatic rotoscoping reduces hours of manual labor to mere minutes. Highlight these efficiency gains on your resume.

3. Your Portfolio is Your Ultimate Currency

In the audiovisual universe, your text-based resume matters far less than your Showreel. However, the most common mistake is creating a Reel filled only with pretty pictures and upbeat music, devoid of context.

According to hiring guidelines from top agencies listed on Motionographer, a top-tier portfolio must feature:

  1. The "Breakdown": Don't just show the final render. Show the layers, the color correction (before/after), or the raw shapes in After Effects. Prove that you are the architect behind the work.
  2. Focus on Results: If a video you edited for a TikTok Ads campaign increased conversion rates by 30%, state that clearly in the project description. Data-driven results secure B2B contracts.
  3. The Right Platforms: Forget Google Drive links. Host your work on Vimeo (for high-quality playback without ads) or Behance (for detailed project case studies). Even better: have your own dedicated website.

4. Soft Skills and B2B Dynamics

Video editors and motion designers often work in silos, but in modern tech companies, they are fully immersed in agile methodologies (Scrum/Kanban). You will need to interact daily with Copywriters, Product Managers, and Growth Analysts.

Knowing how to receive critical feedback without taking it personally, understanding the difference between a "technical revision" and a "strategic revision," and communicating rendering deadlines clearly are the soft skills that guarantee your retention in high-paying remote roles.

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