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Performance Marketing Manager, Paid Social

harvey

Híbrido New York
Uncategorized

Job Score

80 pts
Hybrid model (+80)

Why Harvey

At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come.

This is a rare chance to help build a generational company at a true inflection point. With 1500+ customers in 60+ countries, strong product-market fit, and world-class investor support, we’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched.

Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you.

At Harvey, the future of professional services is being written today — and we’re just getting started.

Role Overview

Harvey is transforming how legal professionals work through AI. We're looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of growth across our paid media programs.

You'll own and scale paid social as a key driver of pipeline, revenue, and market awareness—reaching legal decision-makers across law firms and corporate legal departments worldwide.

This role sits at the intersection of strategy and execution. You'll develop audience strategies, launch and optimize full-funnel campaigns, partner closely with creative and content teams, and use data to uncover new growth opportunities. You'll own the roadmap and end-to-end execution while helping shape how paid social contributes to Harvey's broader growth strategy.

We're looking for someone who thrives in fast-paced environments, embraces experimentation, and has a track record of turning paid media investments into measurable business outcomes.

What You'll Do

Own and Scale Paid Social Growth

  • Own end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging social platforms, managing a significant budget to hit aggressive pipeline targets.

  • Build full-funnel programs that generate awareness, engagement, pipeline, and revenue across enterprise audiences.

  • Develop audience strategies leveraging first-party data, account-based targeting, lookalike modeling, and platform-native targeting capabilities.

Drive Experimentation and Performance

  • Design and run experiments across creative, messaging, audiences, landing pages to identify scalable growth opportunities.

  • Continuously evaluate emerging channels, ad formats, audience targeting and platform capabilities to expand reach and improve efficiency.

  • Establish testing frameworks and best practices that improve campaign performance over time.

Partner Across the Business

  • Collaborate closely with lifecycle marketing, content, and brand teams to ensure paid social campaigns are integrated into holistic customer journeys with consistent messaging.

  • Partner with design teams to develop compelling campaign concepts and provide performance-driven feedback on messaging and creative assets.

  • Work closely with Marketing Operations and Analytics teams to ensure accurate attribution, measurement, and reporting.

What You Have

  • 5–7+ years of experience managing paid social programs in B2B SaaS, with a strong focus on pipeline and revenue generation.

  • Deep expertise across LinkedIn, Meta, and YouTube advertising platforms.

  • Proven success scaling paid social programs while improving efficiency and business outcomes.

  • Strong analytical capabilities with experience using performance data to drive strategic decisions.

  • Experience building and executing campaigns targeting enterprise buyers with long and complex sales cycles.

  • Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks.

  • Ability to operate both strategically and tactically—you can define the roadmap and execute the details.

  • Excellent communication skills and experience collaborating across marketing, operations, and sales teams.

Preferred Qualifications

  • Experience managing seven-figure annual media budgets and scaling paid media programs in high-growth B2B SaaS companies.

  • Experience with CTV, Reddit, programmatic media, or other emerging paid acquisition channels.

  • Experience marketing to legal, professional services, or other enterprise audiences with complex buying cycles.

Compensation

$136,000 - $204,000 USD

Depending on your location, an Applicant Privacy Notice may apply to you. You can find all of our Applicant Privacy Notices [here].

#LI-AK2

Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About Human Resources

The Human Resources area is responsible for all people management in organizations, from attracting and selecting talent to developing, retaining, and ensuring employee well-being. HR professionals are fundamental to building strong organizational cultures and engagement.

Key skills include recruitment and selection, compensation and benefits management, learning and development (L&D), organizational climate, employee engagement, labor law, labor relations, and HR tools (Workday, SAP SuccessFactors, Bamboo HR). Knowledge of people analytics and data-driven HR is a differentiator.

HR professionals in technology companies are highly valued, especially those who master employer branding, people analytics, and talent retention strategies. The field offers opportunities from HR analyst to Chief People Officer, with a focus on culture, engagement, and people growth.

About Branding

Branding is the area responsible for building, managing, and strengthening a brand's identity and market value. Branding professionals create strategies that define how the brand is perceived by the public, from the logo to the complete customer experience.

Key skills include brand strategy, visual identity, brand guidelines, positioning, naming, brand voice, market research, brand equity, and brand management. Knowledge of graphic design (Figma, Illustrator, Photoshop), storytelling, and brand experience is a differentiator.

Branding professionals in technology companies are highly valued, especially those who master employer branding, digital branding, and can build strong, memorable brands in competitive markets. The field offers opportunities from brand designer to head of brand, with a focus on identity, differentiation, and perceived value.

About Digital Marketing

Digital Marketing is a constantly expanding field, driven by e-commerce growth and the need for a strong digital presence. Marketing professionals master tools like Google Ads, Meta Ads, HubSpot, Google Analytics, and automation platforms.

Most sought-after specializations include Growth Marketing, Performance, SEO, Content Marketing, and Growth Hacking. The combination of creativity with data analysis is the most valued differentiator in the market.

The market offers opportunities in both agencies and technology companies, with competitive salaries and remote work possibilities.

About Talent Acquisition

Talent Acquisition is the strategic area responsible for attracting, selecting, and hiring the best professionals for the organization. Unlike traditional recruitment, TA acts as a strategic business partner, aligning talent acquisition with the company's long-term objectives.

Key skills include advanced sourcing, employer branding, labor market analysis, talent pipeline management, and candidate experience. Tools like LinkedIn Recruiter, ATS (Greenhouse, Lever, Ashby), and assessment platforms are essential.

TA professionals in technology companies are highly valued, especially those who master tech sourcing, workforce planning, and recruitment metrics like time-to-hire and cost-per-hire.

About Automation Analyst

The Automation Analyst is the professional responsible for identifying process optimization opportunities and developing automated workflows (RPA, scripts, or integrations). They map manual and repetitive tasks across various company areas and build automation solutions using low-code/no-code platforms (such as Zapier, Make, Power Automate, n8n) or RPA tools (such as UiPath), driving operational efficiency and error reduction.

Career Guides

Technology Career Guide

Planning, skills, interviews, and professional growth in IT, Data Science, DevOps, and Product.

Read full guide →

Design Career Guide

UX/UI, Graphic Design, Product Design. Portfolio, tools, interviews, and growth in the Design field.

Read full guide →

Marketing Career Guide

SEO, Paid Media, Growth, Content Marketing. Certifications, tools, and strategies to grow in Digital Marketing.

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Finance Career Guide

Financial market, investments, corporate finance, certifications, and strategies to grow in the financial field.

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Communication Career Guide

Journalism, PR, Corporate Communication, Content Marketing, and Multimedia Production.

Read full guide →

Administration Career Guide

Business Management, HR, Logistics, Consulting, Project Management, and Entrepreneurship.

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Data Career Guide

Data Science, Data Engineering, BI, Machine Learning, and AI. From training to the job market.

Read full guide →

Product Career Guide

Product Management, Product Ownership, Agile, Scrum, and OKRs. From strategy to execution.

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Expert Tip

Generative Design and AI as a Co-pilot

If the last decade in digital design was defined by mobile standardization and UX/UI becoming the core of product development, 2026 marks the dawn of a new era. We are no longer designing just for flat glass screens; we are building intelligent ecosystems, three-dimensional environments, and autonomous algorithms.

For designers looking to stand out and secure the best six-figure remote opportunities in the US tech market, understanding where the industry is heading is no longer a "nice-to-have" differential—it's a matter of professional survival. Below, we break down the four major trends that will dictate hiring and compensation in the 2026 design landscape.

1. Generative Design and AI as a Co-pilot (Not a Replacement)

The fear of Artificial Intelligence replacing designers is officially in the past. In 2026, generative AI is deeply and natively integrated into industry-standard tools like Figma, Adobe, and Framer. The most valued skill by top-tier tech companies is no longer speed in aligning components, but rather algorithmic art direction and prompt design.

  • UI Automation: Wireframing, component variations, and complex design systems can now be generated with a few text prompts.
  • The Designer's New Role: Professionals are shifting from operational executors to curators and strategists, ensuring that AI-generated outputs align with user psychology and core business objectives.

2. Spatial Design and Spatial Computing

With the maturation of mixed reality devices (such as the Apple Vision Pro and Meta's advanced lineups), Spatial Design has evolved from an experimental niche to a mandatory department in Big Tech and forward-thinking startups.

Designing for spatial computing requires a complete paradigm shift: designers must understand Z-axis depth, visual ergonomics, spatial audio, and interactions based on eye-tracking and hand gestures. Roles like AR/VR Product Designer and 3D Interaction Designer are seeing an exponential jump in job listings, often paired with premium compensation packages.

3. Conversation Design and Invisible Interfaces (Zero-UI)

Driven by the omnipresence of Large Language Models (LLMs), the way users interact with systems has fundamentally changed. In 2026, many of the best interfaces don't rely on buttons or hamburger menus; they are conversational. UX Writing and Conversation Design have taken center stage.

  • The Challenge: How do you design the "personality" and flow of a virtual assistant so it feels natural, empathetic, and on-brand, rather than like a rigid robot?
  • The Opportunity: Designers who know how to map complex decision trees, create logical flows for voice and text, and train the empathy of AI models are being heavily scouted by top US startups.

4. Digital Sustainability and Eco-Design

The ESG (Environmental, Social, and Governance) agenda has finally reached the product design tables. The internet consumes a massive amount of energy, and in 2026, tech companies are being strictly held accountable for their digital carbon footprint.

Enter the demand for Digital Eco-Design. This involves creating lighter interfaces, optimizing user flows to reduce screen time (saving battery life and server processing power), and adopting color palettes and assets (like SVGs instead of heavy raster images) that require less energy to render. Being a sustainable designer has become a powerful B2B selling point for agencies and freelancers alike.

Conclusion: The Evolution of Talent

The 2026 design market is highly rewarding for those who embrace complexity. The barrier to entry for making "pretty screens" has dropped significantly, but the demand for professionals who can solve intricate business problems through empathy, strategy, and the mastery of new technologies has never been higher.

If you want to stay ahead of the curve and get direct access to the remote jobs that are actively looking for these specific skills, make sure to follow Mondywork's daily curation. The future of design is hybrid, remote, and full of opportunities.