Marketing Analyst
claylabs
Híbrido
New York
Digital Marketing
Marketing
Job Score
100 pts
Hybrid model (+80)
Digital Marketing (+10)
Marketing (+10)
About Clay
Our mission is to help organizations turn any growth idea into reality.
We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.
In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.
In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round, for our customers, agency partners, and club members.
Some things to know about us:
Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
All employees can work for free with world-class coaches who specialize in creativity, management, and more.
Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.
Read about us in the NYT, Forbes, First Round Review, and more.
Hear from our employees directly on our Glassdoor page!
Marketing Analyst @ Clay
We’re looking for a Marketing Analyst to be the connective tissue between data models, insight and strategy. In this role, you’ll own the reporting, metrics, and insights that drive clarity on how our marketing efforts are performing. You’ll work in a pod with marketing / sales leadership, analytics engineering, GTM Engineering and strategic finance. You’ll surface deep insights, work with our data teams to build dbt models, and obsesses over what makes Clay’s marketing efforts successful.
What You'll Do:
Own the health of the top-of-funnel "assembly line": monitor lead flow end-to-end, identify where leads are leaking, stalling, or being misrouted, and drive tactical fixes with GTM Engineering and marketing.
Diagnose gaps between intended and actual funnel behavior — campaigns not triggering expected follow-up, routing rules dropping leads, conversion stages behaving off-plan — and quantify the impact of each fix.
Build operational reporting and monitoring (alerts, anomaly detection, funnel diagnostics) that drives day-to-day and week-to-week action, surfacing performance insights for leadership.
Ensure that data models, metric definitions, and funnel stage logic accurately reflect how the business actually operates, partnering with Analytics Engineering to close gaps.
Serve as the connective layer between systems builders (GTM Engineering) and data model owners (Analytics Engineering), translating operational findings into pipeline and model improvements.
Feed ground-truth funnel data and channel diagnostics into the attribution and goaling work led by Strategic Finance and GTM leadership.
Provide actionable insights into campaign and channel performance to influence in-flight decisions, not just quarterly strategy reviews.
What You'll Bring:
5+ years of analytics experience, with 3+ years in marketing analytics at a high growth SAAS company
Proven ability to translate data into actions that drive business impact.
Highly proficient in SQL is non negotiable (ideally python too); experience working with large, complex data sets.
Deep understanding of the marketing funnel, from acquisition to retention.
Track record of working cross-functionally with marketing, sales, ops, and analytics engineering teams.
Curiosity and persistence in solving complex problems; adaptability when findings evolve.
Proficiency in BI tooling (Streamlit, Hex, Sigma preferred) with ability to build and own dashboards with compelling visualization
You are AI forward: you can vibe code applications to supplement core tooling, you achieve personal ROI from CLI and agents
Strongly preferred: experience building in Clay
About Digital Marketing
Digital Marketing is a constantly expanding field, driven by e-commerce growth and the need for a strong digital presence. Marketing professionals master tools like Google Ads, Meta Ads, HubSpot, Google Analytics, and automation platforms.
Most sought-after specializations include Growth Marketing, Performance, SEO, Content Marketing, and Growth Hacking. The combination of creativity with data analysis is the most valued differentiator in the market.
The market offers opportunities in both agencies and technology companies, with competitive salaries and remote work possibilities.
About Marketing
The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.
Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.
Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.
Discover Other Areas
Understand the scope of work, key skills, and tools used in different career areas.
About Information Security
The Information Security area is one of the most strategic and in-demand fields in the technology market. With the rise of cyberattacks, data breaches, and regulations like LGPD and GDPR, companies of all sizes invest heavily in professionals who can protect their digital assets.
Key specializations include Network Security, Cloud Security (AWS, Azure, GCP), Offensive Security (Penetration Testing, Red Team), Defensive Security (SOC, Blue Team), AppSec, and Security Governance. Tools like SIEM (Splunk, QRadar), firewalls, EDR, and Vulnerability Management platforms are essential.
Certifications like CISSP, CEH, OSCP, CompTIA Security+, and AWS Security Specialty are important differentiators. Information security professionals are among the highest-paid in the sector, with growing demand especially in fintechs, healthtechs, and large enterprises.
About Advertising
The Advertising area is aimed at the planning, creation, and delivery of communication campaigns to promote brands, products, ideas, or services. Professionals in the sector work in advertising agencies or in-house marketing departments in creative fields (art direction, copywriting), strategic planning, account management, and media buying.
About Automation Engineer
The Automation Engineer is the professional responsible for designing, developing, and implementing solutions that automate manual and repetitive processes in IT, infrastructure, testing, and operations. They combine programming knowledge with DevOps and SRE vision to eliminate manual tasks and increase operational efficiency.
Key skills include Infrastructure as Code (Terraform, Ansible, Pulumi), CI/CD (Jenkins, GitHub Actions, GitLab CI), test automation (Selenium, Cypress, Playwright), network automation (Netconf, SDN), RPA (UiPath, Power Automate), and scripting (Python, Bash, PowerShell). Knowledge of Kubernetes, GitOps (ArgoCD, Flux), and automation platforms is a differentiator.
Automation Engineers in technology companies are highly valued, especially those who can create automated deployment pipelines, self-healing infrastructure, and internal developer platforms (IDP). The field offers opportunities from junior automation engineer to automation architect and head of automation.
About Blockchain
The Blockchain area involves the development and implementation of secure and distributed transaction ledgers. Professionals in this field work with smart contract development, cryptography, consensus algorithms, and platforms such as Ethereum, Hyperledger, and Solana, ensuring security and decentralization for various types of applications.
About Web3
The Web3 area represents the new phase of the decentralized internet, built on blockchain technology. Web3 professionals create decentralized applications (dApps), interact with smart contracts, manage digital assets (cryptocurrencies and NFTs), and utilize DeFi (Decentralized Finance) protocols, revolutionizing how data, ownership, and finance are managed online.