Nintendo of America

About Nintendo of America: From the launch of the Nintendo Entertainment System^™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario^™, Donkey Kong^™, The Legend of Zelda^™, Metroid^™, Animal Crossing^™, Pikmin^™ and Splatoon^™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.

We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/. 

SUMMARY:

The Strategic Initiatives (SI) IP Team is dedicated to creating smiles through authentic experiences that invite everyone to engage with Nintendo characters and worlds. We act as one global team, stewarding the Nintendo brand and IP working in close partnership with our global teams and headquarters in Kyoto, Japan.

The Entertainment and Partner Experiences team in SI manages global IP partner marketing, retail strategy, merchandise programs, and cross-functional development and execution for licensed merchandise and global entertainment experiences from partners such as LEGO, Hasbro and NBCUniversal.

DESCRIPTION OF DUTIES

• Develop and execute consumer facing marketing programs and strategic partnerships programs across multiple business functions, driving collaboration, communication, and alignment among cross-functional stakeholders.
• Build and maintain partner relationships to drive brand value, alignment, and marketing execution in line with Nintendo standards through creative and logistical problem solving.
• Evaluate partnership opportunities and develop recommendations that support marketing and business strategies.
• Lead partner outreach, relationship development, and partnership discussions to identify and advance strategic opportunities.
• Manage partnership pipelines, prioritize initiatives, and oversee execution from concept through post program analysis.
• Develop and present to senior management business cases, project plans, and recommendations for leadership approval, considering brand impact and ROI.
• Develops partnership concepts and opportunities aligned with business and intellectual property strategies, and oversees creative asset development and approvals with internal teams and partners as assigned.
• Collaborate with internal cross-functional teams to drive activation and brand awareness on Nintendo channels where appropriate.
• Coordinate internal and external stakeholders, facilitate meetings, and provide project updates to ensure alignment and follow through.
• Strong understanding of marketing best practices and consumer trends for major IP
• Experience working in entertainment marketing (movies, music, theme parks or similar areas) preferred
• Previous experience reviewing assets to ensure they meet approval standards

SUMMARY OF REQUIREMENTS

• Minimum 5 years experience in agency or corporate marketing, business development or related/transferable consumer marketing experience.
• Proven record of leading and resolving complex business negotiations with positive results.
• Proven record of coordinating efforts for successful fully-integrated national brand partnerships and consumer promotions (or similar brand marketing experience) with significant market/consumer impact.
• Effective communication skills: ability to ask probing questions, listening to learn and reading/adjusting communication approach based on the audience and situation.
• Critical thinker able to identify action items and interdependencies, with a strong creative mindset.
• Proven ability to understand promotional strategies and tactics to ensure feasibility of core ideas.
• Ability to manage details, competing priorities and work both independently as well as in cross-functional team dynamic.
• Requires in-depth conceptual and practical knowledge in own job family and basic knowledge of related job families.
• Requires in-depth knowledge in own job family and basic knowledge of related job families.
• Undergraduate degree in Marketing, Communications, Business Administration, or equivalent work experience.

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role.

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.