Nintendo of America

About Nintendo of America: From the launch of the Nintendo Entertainment System^™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario^™, Donkey Kong^™, The Legend of Zelda^™, Metroid^™, Animal Crossing^™, Pikmin^™ and Splatoon^™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.

We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/. 

SUMMARY:
Supports product marketing campaign launch activities for assigned titles, projects, campaigns, and game services and accounts initiatives. Trained product spokesperson responsible for interacting with and presenting products to internal teams, agencies, media and consumers.

DESCRIPTION OF DUTIES

• Supports product launch activities, community outreach, consumer messaging, and branding initiatives.
• Supports planning and execution of ongoing services for pre/post-launch, digital content, online account promotions, in-game events, online and physical competition events, and ongoing marketing campaigns.
• Writes, proofs and edits print and online marketing materials, and internal product summaries.
• Supports writing and editing of scripts for videos and presentations; may include Nintendo Direct, trailers and other consumer-facing media and marketing activities.
• Assists other Nintendo of America (NOA) departments with writing scripts and copy, and demonstrating games.
• Prepares comprehensive product content outlines. Leverages product knowledge and data driven insights to influence campaign strategy and tactics.
• Educates and demonstrates products to internal and external on product features.
• Monitors consumer reaction and PR effectiveness, and provides analytical reports.
• Works and collaborates cross functionally with various stakeholders including Nintendo Company Ltd. (NCL), Pokemon Company International (TPCi), outside partners, internal teams, and media.
• Reviews marketing materials to ensure consistency with game content and campaign strategy; routes marketing materials to NCL Global Marketing team and TPCi for approval and feedback.
• Evaluates products and services for quality and marketability and writes product evaluation reports.
• May serve as backup to Product and Player Experience Lead for GaaS products as assigned.
• Supports and reviews the production of advertising including TV, digital, consumer facing trailers, and print.
• May include hosting or starring in videos.
• May support complex, high profile launches as part of a team working with leaders and senior specialists.
• Demonstrates products in videos, livestreams and live demos in trade show settings.
• Contributes to development coordination and communication; performs some administrative duties.
• Bilingual: Communicates directly with Japanese development teams, coordinating asset approvals and communicating promotional plans as needed.
• Bilingual: Translates written and verbal communications including emails, product evaluations and other documentation, and conference calls with development and promotions teams in Japan.
• Demonstrated experience with Microsoft Copilot and other productivity technologies to enhance workstream management, improve team efficiency, and support scalable business operations.
• Performs interpretation for developer interviews with media.
• Provides support to the Product Marketing Team, the broader Product Development & Publishing Department, and related projects.
• Assist in video and TV commercial work as product expert.

SUMMARY OF REQUIREMENTS

• Two plus years of related experience.
• Good game play skills and the ability to identify key selling points and marketing opportunities.
• Strong knowledge of Nintendo and Pokemon IP, franchises, and games.
• Excellent organization skills with acute attention to detail and accuracy.
• Strong PC skills (Excel, PowerPoint, Microsoft Word, and MS Teams preferred).
• Ability to effectively communicate using multiple methods.
• Ability to work with highly confidential information.
• Ability to work independently with limited supervision.
• Historical and current knowledge of the video game industry for home and mobile markets helpful.
• Familiarity with Japanese business practices.
• Bilingual: Fluent in English and Japanese with strong bilingual spoken and written communication skills.
• Requires working knowledge and experience in own job family and broadens capabilities; has worked with and is proficient with current practices and procedures.
• Requires expanded knowledge in own job family and broadens capabilities.
• Undergraduate degree in Writing, Communications, Business, a related field, or equivalent education and experience.
• Valid passport may be required for international travel.
• Requires Japanese Language Proficiency Test (JLPT) N1 certification or equivalent abilities.

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role.

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.