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Performance Creative Strategist

Stash

New York
Uncategorized

Job Score

70 pts
On-site model (+70)

Want to help everyday Americans invest and build wealth? Financial inequality is increasing, and too many people are getting left behind. At Stash, we're passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom. We also believe in working smarter—leveraging AI and emerging technologies to move faster, operate more efficiently, and focus our time on solving meaningful problems for our customers.

We're looking for a Performance Creative Strategist to lead the creative behind Stash's paid growth. You'll be part of our growing Growth team and report to the Sr. Director of Acquisition. You'll own performance creative across our paid channels from ideation to execution, with real influence over how new customers discover and convert into Stash.

This is an individual contributor role with real scope and huge impact: you'll build and manage a network of internal and external partners—designers, video editors, and agencies—to keep a steady pipeline of high-performing creative moving. Meta is our initial focus, with other channels following soon after.

We're looking for someone who thinks in hooks and hypotheses, reads performance data fluently, and knows how to turn a test-and-learn process into a repeatable engine for growth.

What you'll do: 

Own performance creative strategy

  • Develop and own the creative strategy - leading with Meta and expanding to display, email, TV, audio, and others over time - with a focus on new customer acquisition
  • Generate a high volume of creative concepts, from big swings to fast iterations
  • Build and manage a testing calendar that keeps a constant stream of new creative in market

Brief and manage contractors

  • Source, brief, and manage a network of partners—designers, video editors, and agencies—to bring concepts to life
  • Balance speed, creativity, and budget across multiple contractor relationships
  • Give clear, actionable feedback to keep quality high and turnaround fast

Analyze and iterate

  • Analyze performance data to identify what's working and why
  • Turn learnings into new hypotheses and briefs, closing the loop between data and creative
  • Report on creative performance and share insights with the broader acquisition and marketing teams

Partner cross-functionally

  • Collaborate with Growth, Brand, and Customer Experience to keep creative aligned with broader business goals and brand voice
  • Provide creative input on campaign planning and new product launches

What we're looking for: 

Your success will be measured not by likes or shares, but by performance metrics like CAC, ROAS, and new customer acquisition. You understand that great performance creative sits at the intersection of data and storytelling, and you're energized by the process of testing your way to what works. You can name specific ads you have created and know their performance stats by heart.

  • Experience developing and executing paid social creative strategy, with a track record tied to performance metrics
  • Experience managing outside creators, freelancers, or agencies, including budget and timeline management
  • Comfort working with performance data to inform creative decisions
  • Strong communication skills, with the ability to write clear creative briefs and give effective feedback

Gold Stars

  • Experience with Meta media buying
  • Experience working on shoots or creating content yourself
  • Familiarity with fintech, consumer finance, or another regulated industry
  • A curiosity and familiarity with AI tools that can help streamline and improve processes
  • Video editing experience
  • Have your own network of creative partners (content creators, editors, designers)

#LI-Hybrid

Our Commitment to Diversity, Equity, and Inclusion

We proudly celebrate the unique qualities that make you you, 365 days a year, and not just because it’s the right thing to do or good for business. We embed the principles and practices of diversity, equity, and inclusion (DEI) into all that we do to prioritize people, a Stash core value, and to ensure Stashers of all backgrounds and experiences can be their authentic selves. 

We are also proud to be the first and only venture-backed fintech to join the CEO Action for Diversity & Inclusion™, and as an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds.

If you require any reasonable accommodations to make your application process more accessible, please reach out to recruiting@Stash.com.

Helping You Invest in Yourself 

  • Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits 
  • Complimentary subscription to Stash+ account 
  • Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility.                 
  • Flexible PTO 
  • Work-from-home equipment stipends; home internet subsidy
  • Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
  • Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health

External Recognition for Stash

  • Benzinga’s 2023 Best Brokerage for Beginners and Best Robo-Advisor Awards
  • Qorus-Accenture’s 2023 Banking Innovation Awards
  • USA Today and Statista’s 2023 Top 500 Best Financial Advisory Firms
  • Comparably's Best Company Awards: Best Places to Work, Best Company Outlook, and Best Engineering Team for Diversity, Women, Culture, and more! (2023)
  • Fintech Breakthrough Award: Best Personal Finance App (2023)
  • BuiltIn’s Best Places to Work (2022, 2021, 2020, 2019)
  • Forbes Fintech 50 (2021, 2020, 2019)
  • Best Digital Bank, Finovate Awards (2020)
  • Tearsheet Challenge Awards, Best Banking Card Product - Stock-Back® Card, 2020
  • LendIt Fintech Innovator of the Year (2020, 2019)

Salary Range: $140,000 – $160,000

The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry.

**No recruiters, please**

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Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
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Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

The Back-End Development Market

The Back-End Development Market: Barriers, Opportunities, and the Path to the Top

Behind every brilliant application, revolutionary artificial intelligence, or successful fintech, there is an invisible and robust ecosystem. Welcome to the Back-End universe.

The Modern Back-End Paradox: Did AI Steal the Jobs?

With the rise of tools like GitHub Copilot and Cursor, many junior developers wonder if the Back-End career is threatened. The short answer is: no. In fact, it has evolved.

Artificial Intelligence has made writing basic "CRUD" (Create, Read, Update, Delete) code trivial. However, the market no longer pays six-figure salaries for writing repetitive code. The global market is actively hunting for Software Engineers—professionals who understand architecture, resilience, latency, and scalability. The Back-End didn't die; the bar was simply raised.

Barriers to Entry: What Separates Juniors from Seniors

Entering Back-End development today requires overcoming technical barriers that go far beyond mastering a programming language (like Java, C#, Go, or Python). Key barriers include:

  • System Design: Knowing how to design a system that supports 100 users is easy. Designing one that handles 1 million requests per second requires deep knowledge of load balancing, caching (Redis/Memcached), and message queues (RabbitMQ/Kafka).
  • Data Complexity: The debate is no longer just "SQL vs. NoSQL". It is about data modeling, replication, sharding, and how to avoid database bottlenecks in distributed systems.
  • Security: With data breaches costing millions, companies require developers to master security practices from day one. Not knowing the vulnerabilities listed by the OWASP Top 10 is a dealbreaker for premium remote roles.
  • DevOps and Cloud Culture: The modern Back-End developer must understand containerization (Docker), orchestration (Kubernetes), and cloud infrastructure (AWS, GCP, Azure).

Golden Opportunities: Where is the Money?

For those who overcome these barriers, the market is a blue ocean of opportunities, especially for US/Global Remote work.

  • Migration to Microservices and Serverless: Corporate giants continue to dismantle legacy monoliths. Professionals who understand the patterns described by Martin Fowler are highly sought after.
  • High-Performance Languages: While traditional languages maintain their corporate strength, the use of Go (Golang) and Rust has skyrocketed for systems requiring massive concurrency and low memory footprint (Green Computing).
  • AI Infrastructure: AI models don't run in a vacuum. There is a massive demand for Back-End engineers proficient in Python and C++ to build data pipelines (MLOps) and the APIs that serve these models in real time.

Success Stories: Architectural Decisions That Changed the Game

True Back-End engineering shines when solving impossible problems. Let's look at real-market examples:

The Discord Case (Migration to Rust): Discord faced latency spikes in its core Read States service, originally written in Go. Because Go's Garbage Collector caused critical millisecond freezes, the team rewrote the service in Rust, completely eliminating latency spikes and supporting trillions of messages with absurd efficiency. This proved the value of choosing the right tool for performance limits.

The Netflix Case (Pioneering Microservices): Netflix transformed a monolithic system that broke under pressure into an architecture of thousands of independently managed microservices. They pioneered the concept of Chaos Engineering, purposely shutting down production servers to ensure their Back-End was resilient to failure.

Practical Tips: How to Land Premium Global Jobs

  1. Master the Fundamentals: Before learning the trendy framework of the month, study data structures, algorithms, and time complexity (Big-O Notation). This is exactly what will be tested in high-level technical interviews (Whiteboard interviews).
  2. Build a Problem-Focused Portfolio: A GitHub repository with a "To-Do List" won't impress anyone. Build an API that handles asynchronous image processing, create a scalable URL shortener, or engineer a messaging system using WebSockets and Redis.
  3. Study Real Cloud Architecture: Get solutions-based certifications (like AWS Certified Developer or Solutions Architect). These serve as a "Seal of Approval" to bypass strict Applicant Tracking Systems (ATS) like Greenhouse or Ashby.
  4. Flawless Technical Communication: According to the Stack Overflow Developer Survey, the highest-paying roles require asynchronous global collaboration. Your code documentation, commit messages, and PR reviews must be pristine and professional.

Verdict: Is a Career in Back-End Worth It?

Absolutely. If you are an analytical person who loves solving complex puzzles and cares about the security and efficiency of things no one sees, the Back-End is your place.

It is a career virtually immune to visual fads. While Front-End libraries change every few years, the fundamentals of relational databases, networks, and operating systems remain the same. It is a rock-solid foundation for a highly lucrative and globalized career.