Business Development Manager - Congresses & Mice
reedmackay
Barcelona
Sales
Marketing
Project Manager
Product Manager
Job Score
100 pts
On-site model (+70)
Sales (+10)
Marketing (+10)
Project Manager (+10)
At Reed & Mackay, we are more than a global leader in travel and event management; we are a team united by passion, care, and entrepreneurial spirit. As a unique brand within the Navan Group, we provide deep sector expertise and customised programmes from offices across the globe.
With over 60 years of innovation in service, our success is built on delivering flexibility, reassurance, and insight to our clients. Our built-for-service technology and high-touch expertise removes the hassle from travel and event management, connecting businesses globally while keeping their people productive and safe and their costs down.
Looking for the next opportunity? Join our dynamic, inclusive culture, where your ideas are valued, your growth is supported, and your contributions help shape the future of global travel and events.
We are looking for a professional with a solid commercial orientation, entrepreneurial spirit and great ability to develop strategic relationships, who will lead the growth of Reed & Mackay's Congress, Meetings & Events (M&E) business in Spain.
The main mission of the position will be to identify, develop and convert new business opportunities, driving both the growth of our current client portfolio and the acquisition of new clients in the Congresses, Corporate Events, Conventions, Incentives and Meetings Management segments.
Working closely with the commercial, account management and operational areas of Reed & Mackay and Navan, this person will be responsible for opening new commercial relationships in the Spanish market, directly contributing to the profitable growth of the company.
This is a strategic and highly visible position within the organisation, ideal for a person who enjoys developing business, building trust with high-level interlocutors and transforming customer needs into high value-added solutions. We are looking for someone capable of combining commercial vision, knowledge of the Congresses and Events market and a clear focus on results to accelerate our growth ambition in Spain.
Key Responsibilities:
- Drive revenue growth in the areas of Congress, Meetings & Events (M&E) within Reed & Mackay's existing portfolios of Business Travel clients and Navan's clients in Spain.
- Identify, qualify and close new business opportunities in Congresses, Conventions, Corporate Events, Incentives and Meetings Management, collaborating closely with Account Managers, Customer Success Managers and commercial teams.
- Develop new business opportunities through active prospecting, networking, referrals, marketing actions and leveraging the existing network of relationships.
- Build strategic and consultative relationships with key decision-makers, from event, marketing, purchasing and professional associations to members of senior management, understanding their objectives and positioning Reed & Mackay solutions as a strategic partner.
- To lead the attraction of business in the Congress and Association market, identifying opportunities with scientific societies, professional organizations, federations and entities in the corporate and institutional sphere.
- Collaborate with the operational, congress, events and production teams to ensure a differential value proposition, a smooth transition during the sales process and an excellent customer experience.
- Design and present business proposals, presentations and responses to RFPs that reflect Reed & Mackay's capabilities in Congresses, Meetings & Events.
- Maintain rigorous management of the commercial pipeline, sales forecasts and follow-up of opportunities through Salesforce, ensuring the reliability of business forecasts.
- Represent Reed & Mackay in commercial meetings, presentations, tenders, sector congresses and networking events, strengthening the brand's positioning in the market.
- Contribute to the development of commercial strategies, marketing materials and value propositions that reinforce Reed & Mackay's differentiation in the Congress and M&E markets.
- Lead the commercial strategy of the assigned opportunities, maintaining continuous communication with the client throughout the sales, design and negotiation cycle.
- Ensure compliance with credit, contracting, compliance and financial risk management policies associated with clients and projects raised.
- Prepare and supervise contracts, commercial agreements and administrative processes related to the opening and management of new accounts.
- Apply a data-driven approach to managing the commercial portfolio, analysing indicators of activity, conversion, profitability and growth potential by client and project.
- Work together with the global and regional teams of Reed & Mackay and Navan to identify cross-selling opportunities, large international accounts and strategic projects.
- Develop and maintain a strong network of contacts in the corporate, pharmaceutical, partnership, technology and other strategic segments, acting as an ambassador for Reed & Mackay in the Spanish market.
What we are looking for:
Basic skills and experience
- Proven experience over 5 years in recruitment.
- Demonstrated ability to identify, develop and close new opportunities in both existing and new client portfolios.
- Active contact portfolio
- Excellent communicator and presenter, sure to involve both decision-makers and operational actors.
- Collaborative, adaptable, and energized by working cross-functionally within a hybrid global environment.
- Trade-oriented, with a consultative approach and data-driven decision-making.
- Passionate about live events, customer experience, and the role of Meetings & Events in driving business growth.
- Excited to be part of a newly IPO organization with significant room for innovation and expansion.
- Availability to travel.
Highly valued
- Knowledge of the Pharma sector.
- Experience in medical associations.
- Experience in international congresses.
- CRM Salesforce.
- Knowledge of public and private tenders.
KPIs for the first year
- €2 M - €3 M new recruitment.
- Active pipeline greater than €5 million.
- Minimum conversion rate of 25-30%.
- Opening of 15-20 new strategic accounts.
Equal Opportunities
At Reed & Mackay we welcome everyone with an open mind and an open heart. This is because we knowpeoples' different experiences, identities and backgrounds helps us to build a culture where everyone can collaborate and be their authentic selves, whilst feeling safe, valued and included.
Reed & Mackay is committed to providing equal opportunities by assessing all potential candidates according to their skills, knowledge, qualifications and capabilities. No regard will be given to factors such as age, gender, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion, disability or neurodivergence, or other applicable legally protected characteristics when making any employment decisions, including hiring.
Reasonable adjustments or accommodations will be provided, where required, and in line with local laws, to candidates who have a disability or are neurodivergent. Please notify us of your requirements at recruitment@reedmackay.com.
What did you think of this job?
Loading comments...
About Sales
The Sales area is responsible for generating revenue and expanding the customer base. B2B and B2C sales professionals are fundamental for sustainable growth of any organization.
Key skills include prospecting, negotiation, CRM (Salesforce, HubSpot), sales enablement, and value consulting. The consultative and data-driven approach is increasingly valued.
Consultative sellers and senior Sales Managers have very high earning potential, with OTE (On-Target Earnings) that can exceed monthly salaries in technology companies.
About Marketing
The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.
Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.
Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.
About Project Manager
The Project Manager is the professional responsible for planning, executing, and controlling projects end-to-end, ensuring they are delivered on time, within budget, and with the expected quality. With the growing complexity of businesses, project management professionals are fundamental to organizational success.
Key skills include planning and scheduling, scope, cost, risk, quality, and resource management, stakeholder communication, cross-functional team leadership, and use of agile and traditional methodologies. Certifications like PMP, PRINCE2, and Six Sigma are important differentiators.
Project Managers in technology companies are highly valued, especially those who master agile methodologies (Scrum, Kanban), tools like Jira and MS Project, and can deliver complex projects efficiently. The field offers opportunities from project analyst to head of PMO, with a focus on execution, governance, and business value.
About Product Manager
The Product Manager (PM) is the professional responsible for defining the strategy, vision, and roadmap of a digital product. They work at the intersection of technology, business, and user experience (UX), leading the discovery and delivery of solutions that solve real problems in a viable way for the company.
Key skills include product discovery, data and metrics analysis (AARRR, NPS, LTV), user research, go-to-market strategy, roadmapping, strategic prioritization, and leadership by influence. Tools like Amplitude, Mixpanel, Hotjar, Jira, and Notion are fundamental.
Product Managers play a central role in the growth of startups, scale-ups, and large technology companies, with career progression opportunities to Product Leader, Head of Product, and Chief Product Officer (CPO).
Discover Other Areas
Understand the scope of work, key skills, and tools used in different career areas.
About Content Writer
The Content Writer is the professional responsible for creating quality written content for websites, blogs, social media, and other digital platforms. They combine writing skills with content strategy and SEO to attract, engage, and convert audiences.
Key skills include blog content creation, landing pages, newsletters, social media content, keyword research, content strategy, editorial calendar, and SEO writing. Knowledge of WordPress, Surfer SEO, Ahrefs, and analytics tools is a differentiator.
Content Writers in technology companies are highly valued, especially those who can create accessible technical content, evergreen content, and content that generates organic traffic. The field offers opportunities from junior content writer to head of content, with a focus on quality, strategy, and content performance.
About Automation Analyst
The Automation Analyst is the professional responsible for identifying process optimization opportunities and developing automated workflows (RPA, scripts, or integrations). They map manual and repetitive tasks across various company areas and build automation solutions using low-code/no-code platforms (such as Zapier, Make, Power Automate, n8n) or RPA tools (such as UiPath), driving operational efficiency and error reduction.
About Product Management
Product Management is one of the most strategically relevant areas in technology organizations. The Product Manager is responsible for defining product vision, prioritizing features, and coordinating multidisciplinary teams to deliver value to users.
Essential skills include strategic thinking, data analysis, communication, leadership, and technical knowledge. Tools like Jira, Confluence, Miro, and analytics platforms are fundamental in daily work.
Salaries for PMs range from entry-level to senior positions at major tech companies, with growing opportunities for international remote work.
About Web3
The Web3 area represents the new phase of the decentralized internet, built on blockchain technology. Web3 professionals create decentralized applications (dApps), interact with smart contracts, manage digital assets (cryptocurrencies and NFTs), and utilize DeFi (Decentralized Finance) protocols, revolutionizing how data, ownership, and finance are managed online.
About Software Development
Software Development is one of the most dynamic and constantly evolving fields in the job market. Professionals in this area are responsible for creating, maintaining, and optimizing web, mobile, and desktop applications that impact millions of users daily.
Key languages and frameworks include JavaScript (React, Node.js, Vue.js), Python (Django, Flask), Java (Spring), PHP (Laravel), and TypeScript. Demand for full-stack developers continues to grow, especially in tech companies and startups.
Salaries range from entry-level to senior positions, with growing opportunities for remote work and international freelancing.
Comments 0