Brand Designer, Growth
perplexity
Híbrido
San Francisco
Design
Branding
Graphic Designer
Job Score
100 pts
Hybrid model (+80)
Design (+10)
Branding (+10)
Graphic Designer (+10)
We're looking for a Growth Brand Designer to sit at the intersection of brand craft and growth performance. You'll be the designer who makes Perplexity's highest-volume, highest-leverage marketing surfaces — paid ads, social, lifecycle email, and campaign assets — look unmistakably Perplexity while actually moving the numbers.
This is a shipping role, but it's equally a thinking role. Strategic concepting is a big part of the job: you'll sit with the Growth team as an ideator — generating campaign concepts, testing hypotheses, and shaping the creative strategy behind the work — not just executing briefs handed to you. The ideas you bring to the table matter as much as the assets you ship.
You'll produce a steady stream of ad and campaign creative across formats and channels, then work with Growth to read the results and iterate. You care about conversion and craft in equal measure: you'd never ship an off-brand asset to win a test, and you'd never hide behind polish when the data says a concept isn't working.
You'll report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, and our motion and web designers.
What you'll do
Drive strategic concepting for growth campaigns — bring original ideas, angles, and creative territories to the table, and shape the brief rather than just receiving it
Operate as a true ideation partner to the Growth team: co-develop campaign strategy, propose test hypotheses, and pitch concepts that open up new creative directions
Own the design of growth creative end-to-end — paid social and display ads, campaign assets, and lifecycle email — from concept to shipped asset
Design for volume and velocity: build variant sets, test hypotheses, and iterate on winners with the Growth team using real performance data
Turn product launches and GTM campaigns into ad creative that lands on every channel it runs — static, animated, and everything in between
Build and maintain scalable ad and email templates so high-frequency asset production stays fast and on-brand
Partner with Brand to keep visual consistency across every growth touchpoint as our brand system evolves
Collaborate with our motion designer and web designer so campaigns feel cohesive from the first ad impression to the landing page
Bring a strong point of view on what makes performance creative great — and push back when a "best practice" would cheapen the brand
What we're looking for
A strong portfolio of growth and brand design work — paid ads, social campaigns, lifecycle email, campaign systems — that shows both craft and results
Proven strategic concepting ability: you can show campaigns where the idea was yours, not just the execution, and articulate the thinking behind them
Excellent visual design skills with a clear sense of brand, typography, layout, and composition
Hands-on experience designing performance creative at a consumer or prosumer tech company, including working directly with growth or performance marketing teams
Fluency reading creative performance data (CTR, conversion, hook rates) and translating it into design decisions
Ability to work fast, manage a high volume of deliverables across channels, and iterate quickly without dropping the quality bar
Fluency in Figma and the Adobe Creative Suite
An instinct for building repeatable systems — templates, variant frameworks, asset kits — rather than one-off files
5+ years of industry experience
Nice to have
Motion design skills — animated ads, short-form video for social, or After Effects fluency
Familiarity with ad platform specs and constraints (Meta, Google, TikTok, X, YouTube) and how they shape creative decisions
Experience using AI-assisted design and image-generation workflows to scale creative output
Copywriting instincts — you can tighten a headline when there's no writer in the room
What did you think of this job?
Loading comments...
About Design
The Design field, especially UX/UI and Product Design, has experienced significant growth in recent years. With accelerated business digitization, the demand for professionals who can create intuitive and pleasant digital experiences has never been higher.
Key skills include Figma, Sketch, Adobe XD, user research, design thinking, prototyping, and system design. Product designers are increasingly valued for their direct impact on business results.
Remote work has opened doors for Brazilian designers to work for global companies, with competitive salaries in dollars and euros.
About Branding
Branding is the area responsible for building, managing, and strengthening a brand's identity and market value. Branding professionals create strategies that define how the brand is perceived by the public, from the logo to the complete customer experience.
Key skills include brand strategy, visual identity, brand guidelines, positioning, naming, brand voice, market research, brand equity, and brand management. Knowledge of graphic design (Figma, Illustrator, Photoshop), storytelling, and brand experience is a differentiator.
Branding professionals in technology companies are highly valued, especially those who master employer branding, digital branding, and can build strong, memorable brands in competitive markets. The field offers opportunities from brand designer to head of brand, with a focus on identity, differentiation, and perceived value.
About Graphic Designer
The Graphic Designer is the professional responsible for creating visual pieces for print and digital communication, from visual identity and logos to marketing materials and packaging. They combine creativity with technique to convey messages visually and impactfully.
Key skills include Adobe Photoshop, Illustrator, and InDesign, CorelDRAW, visual identity design, typography, color theory, packaging design, and motion graphics. Knowledge of vector illustration, offset/digital printing, and print production is a differentiator.
Graphic Designers in technology companies are highly valued, especially those who master social media design, infographics, and can create materials that strengthen brand visual identity. The field offers opportunities from junior graphic designer to art director and design director.
Discover Other Areas
Understand the scope of work, key skills, and tools used in different career areas.
About Cloud Solutions
The Cloud Solutions area is responsible for designing, implementing, and managing cloud infrastructure and services (AWS, Azure, GCP) for companies. Cloud professionals architect scalable, secure, and cost-optimized solutions, from data center migrations to serverless and multi-cloud architectures.
Key skills include IaC (Terraform, CloudFormation), containers (Docker, Kubernetes), serverless (Lambda, Cloud Functions), managed databases (RDS, DynamoDB, BigQuery), cloud networking (VPC, CDN, load balancer), and security (IAM, WAF, KMS). Knowledge of FinOps, cloud governance, and AWS/Azure/GCP certifications is a differentiator.
Cloud Solutions professionals in technology companies are highly valued, especially those who master multi-cloud architectures, FinOps, and can optimize costs while maintaining performance and security. The field offers opportunities from cloud engineer to cloud solutions architect, head of cloud, and chief cloud architect.
About Sales
The Sales area is responsible for generating revenue and expanding the customer base. B2B and B2C sales professionals are fundamental for sustainable growth of any organization.
Key skills include prospecting, negotiation, CRM (Salesforce, HubSpot), sales enablement, and value consulting. The consultative and data-driven approach is increasingly valued.
Consultative sellers and senior Sales Managers have very high earning potential, with OTE (On-Target Earnings) that can exceed monthly salaries in technology companies.
About Ecommerce Manager
The Ecommerce Manager is the professional responsible for the entire strategic and operational management of online stores and marketplaces. They lead teams, define pricing, promotion, and catalog strategies, and monitor online sales performance across multiple platforms.
Key skills include catalog management, dynamic pricing, seasonal campaigns (Black Friday, Cyber Monday), marketplace management (Amazon, Mercado Livre, Shopee, Magalu), paid traffic, CRO, and team management. Knowledge of Shopify, VTEX, WooCommerce, Google Ads, Meta Ads, and performance metrics is a differentiator.
Ecommerce Managers in technology companies are highly valued, especially those who master multi-marketplace management, checkout optimization, and mobile commerce strategies. The field offers opportunities from ecommerce manager to head of ecommerce, with a focus on revenue, customer experience, and growth.
About Data
The Data field has undergone a radical transformation with the rise of Generative AI. Data professionals are fundamental for evidence-based decision-making across all industries.
Key specializations include Data Engineering, Data Science, Business Intelligence, Machine Learning Engineering, and Analytics. Tools like SQL, Python, Spark, dbt, and cloud platforms (AWS, GCP, Azure) are essential.
The data market continues with high demand and salaries among the most competitive in the technology sector, with many remote work opportunities.
About Agile
The Agile and Digital Transformation area is fundamental for organizations seeking efficiency and rapid adaptation. Agile professionals facilitate processes, eliminate bottlenecks, and promote a culture of continuous improvement.
Key certifications include CSM, PSM, SAFe, ICP, and Kanban. Knowledge of Scrum, Kanban, XP, and agile frameworks is essential, as are leadership and facilitation soft skills.
Senior Agile coaches and Scrum Masters are highly valued, especially in technology companies that adopt agile methodologies at scale.
Comments 0