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Growth Marketing, Creative And Ad Operations

openai

San Francisco
Digital Marketing Advertising

Job Score

90 pts
On-site model (+70) Digital Marketing (+10) Advertising (+10)

About the Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.

Our Growth Marketing team is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets.

This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decision-making.

About the Role

In this role, you will build and run the creative and advertising operations system that powers OpenAI’s paid marketing programs. You will connect Creative and Growth Marketing teams, establish clear processes for producing and launching high-quality ads, and keep the operational details behind paid campaigns organized, accurate, and scalable.

You will help translate growth priorities into creative briefs and testing roadmaps, coordinate assets and approvals across internal teams and external partners, and turn performance results into clear next steps.

This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

  • Build and manage the end-to-end paid creative operating system, including creative intake, briefing, production, asset delivery, approvals, trafficking, launch, reporting, and iteration.

  • Serve as the day-to-day connector between Creative, Brand, Growth Marketing, agencies, and production partners, keeping priorities and timelines clear and on track.

  • Partner with Growth Marketing to build and maintain creative testing roadmaps, translating campaign goals, audience insights, and performance data into briefs, hypotheses, test plans, and clear success metrics.

  • Develop and maintain the tools and processes that keep creative production organized, including asset libraries, production calendars, naming conventions, tagging, version control, specifications, and documentation.

  • Track creative test results, document learnings, and partner with Growth Marketing and Creative to identify what is working, what needs to change, and what should be tested next.

  • Continuously improve workflows, templates, reporting, and automation to increase creative throughput, reduce errors, and make paid marketing operations more efficient and reliable.

You might thrive in this role if you:

  • 7+ years of experience in creative operations, growth or performance marketing, integrated marketing, or a related role supporting paid marketing programs.

  • Exceptional attention to detail and operational rigor, with a track record of owning high precision work in either creative or campaign operations.

  • Experience building or improving creative production workflows, project trackers, asset libraries, approval processes, and other systems that help teams execute consistently.

  • Hands-on familiarity with major paid advertising platforms such as Meta, Google, TikTok, YouTube, Reddit, or LinkedIn, including campaign trafficking, asset requirements, and launch QA.

  • Working knowledge of marketing tracking and measurement, including UTMs, pixels, conversion events, platform reporting, and basic campaign or creative performance analysis.

  • Strong project management and organizational skills, with the ability to manage multiple deadlines, keep stakeholders aligned, surface risks early, and follow through on details.

  • Clear written and verbal communication, strong cross-functional collaboration skills, and the ability to turn growth priorities into actionable briefs, testing plans, and next steps.

  • Comfort working in a fast-moving environment and a proactive, resourceful approach to solving problems; experience with billing, invoicing, vendor management, or workflow automation is a plus.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

OpenAI Global Applicant Privacy Policy

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

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About Digital Marketing

Digital Marketing is a constantly expanding field, driven by e-commerce growth and the need for a strong digital presence. Marketing professionals master tools like Google Ads, Meta Ads, HubSpot, Google Analytics, and automation platforms.

Most sought-after specializations include Growth Marketing, Performance, SEO, Content Marketing, and Growth Hacking. The combination of creativity with data analysis is the most valued differentiator in the market.

The market offers opportunities in both agencies and technology companies, with competitive salaries and remote work possibilities.

About Advertising

The Advertising area is aimed at the planning, creation, and delivery of communication campaigns to promote brands, products, ideas, or services. Professionals in the sector work in advertising agencies or in-house marketing departments in creative fields (art direction, copywriting), strategic planning, account management, and media buying.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About Automation Analyst

The Automation Analyst is the professional responsible for identifying process optimization opportunities and developing automated workflows (RPA, scripts, or integrations). They map manual and repetitive tasks across various company areas and build automation solutions using low-code/no-code platforms (such as Zapier, Make, Power Automate, n8n) or RPA tools (such as UiPath), driving operational efficiency and error reduction.

About Office Suite

Proficiency in Office Suite is an essential skill for professionals across various areas. Microsoft Excel, Word, PowerPoint, and Outlook are fundamental tools in the corporate day-to-day, while Google Workspace and other collaborative solutions are gaining increasing space.

Key skills include advanced Excel (formulas, pivot tables, Power Query, VBA/Macros), Word (formatting, mail merge, styles), PowerPoint (presentation design, animations), Outlook (email and calendar management), and collaborative tools like Google Sheets, Notion, and Airtable.

Professionals with advanced Office Suite proficiency are valued in administrative, financial, data, and operational areas. Microsoft Office Specialist (MOS) certifications are important differentiators. The combination of advanced Excel with data analysis skills is one of the most in-demand competencies in the market.

About Content

The Content and Social Media area is essential for building digital presence and audience engagement. Professionals create content strategies, manage social networks, and develop impactful brand narratives.

Key skills include copywriting, storytelling, community management, metrics analysis, audiovisual production, and knowledge of each platform algorithms.

With the growth of influencer marketing and social commerce, this area continues to generate new career opportunities.

About Product Owner

The Product Owner (PO) is the professional responsible for maximizing the value of the product delivered by the development team. They act as the voice of the customer and stakeholders, managing and prioritizing the product backlog, defining clear user stories, and ensuring the team works on the most valuable items for the business.

Key skills include backlog management, user story writing, prioritization (Mascow, RICE), agile methodologies (Scrum, Kanban), and stakeholder communication. Knowledge of tools like Jira, Trello, Azure DevOps, and Miro is essential.

Product Owners are highly sought-after professionals in the technology market, working collaboratively with Scrum Masters, Product Managers, and engineering teams to drive agility and continuous value delivery.

About Information Security

The Information Security area is one of the most strategic and in-demand fields in the technology market. With the rise of cyberattacks, data breaches, and regulations like LGPD and GDPR, companies of all sizes invest heavily in professionals who can protect their digital assets.

Key specializations include Network Security, Cloud Security (AWS, Azure, GCP), Offensive Security (Penetration Testing, Red Team), Defensive Security (SOC, Blue Team), AppSec, and Security Governance. Tools like SIEM (Splunk, QRadar), firewalls, EDR, and Vulnerability Management platforms are essential.

Certifications like CISSP, CEH, OSCP, CompTIA Security+, and AWS Security Specialty are important differentiators. Information security professionals are among the highest-paid in the sector, with growing demand especially in fintechs, healthtechs, and large enterprises.

Career Guides

Technology Career Guide

Planning, skills, interviews, and professional growth in IT, Data Science, DevOps, and Product.

Read full guide →

Design Career Guide

UX/UI, Graphic Design, Product Design. Portfolio, tools, interviews, and growth in the Design field.

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Marketing Career Guide

SEO, Paid Media, Growth, Content Marketing. Certifications, tools, and strategies to grow in Digital Marketing.

Read full guide →

Finance Career Guide

Financial market, investments, corporate finance, certifications, and strategies to grow in the financial field.

Read full guide →

Communication Career Guide

Journalism, PR, Corporate Communication, Content Marketing, and Multimedia Production.

Read full guide →

Administration Career Guide

Business Management, HR, Logistics, Consulting, Project Management, and Entrepreneurship.

Read full guide →

Data Career Guide

Data Science, Data Engineering, BI, Machine Learning, and AI. From training to the job market.

Read full guide →

Product Career Guide

Product Management, Product Ownership, Agile, Scrum, and OKRs. From strategy to execution.

Read full guide →

Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

The Current State of the Cloud & DevOps Market

By Mondywork | The ultimate guide for tech professionals looking to level up their careers, land global remote roles, and master modern infrastructure.

The End of the "SysAdmin" and the Rise of Platform Engineering

If you've been tracking the most sought-after roles at startups and Fortune 500 companies, you've probably noticed a drastic shift. The Cloud Computing and DevOps market is no longer just about "keeping the app online." Today, companies demand extreme resilience, automation, and cost optimization (the famous FinOps).

DevOps culture has evolved. We are now in the era of Platform Engineering, where infrastructure teams build internal platforms to grant developers full autonomy (Self-Service). For those aiming for global remote roles with six-figure compensation, understanding this transition isn't just a plus—it's a strict requirement.

"Elite DevOps teams deploy code 973 times more frequently and boast a Mean Time To Recovery (MTTR) that is 6,570 times faster than low-performing teams."

— State of DevOps Report (DORA / Google Cloud)

What Do Recruiters and ATS Systems Really Look For?

Automated filters (ATS platforms like Greenhouse, Ashby, and Workday) are hardwired to scan for a very specific set of skills in Cloud/DevOps resumes. Simply listing 20 tools won't cut it anymore; you must demonstrate culture and real-world impact.

  • Infrastructure as Code (IaC): Forget clicking around the AWS console. Declarative tools like Terraform, Pulumi, and Ansible are the true industry standards.
  • Container Orchestration: Mastery of Docker and, above all, Kubernetes (K8s) is practically mandatory for premium roles.
  • CI/CD Culture: Building automated pipelines (GitHub Actions, GitLab CI, ArgoCD) that guarantee continuous and secure deployments.
  • Cloud Providers and Architecture: Proficiency in at least one major public cloud provider (AWS, Google Cloud, or Microsoft Azure), with a strong focus on Serverless, microservices, and system resilience.

How to Transition: The Roadmap to Success

Many Back-End developers, support analysts, and network professionals want to pivot to Cloud and DevOps. If that's your goal, follow this market-validated roadmap:

  1. Master the Basics (Linux and Networking): Modern DevOps runs on Linux. Understanding permissions, processes, bash scripting, and the fundamentals of TCP/IP, DNS, and Load Balancers is your foundation.
  2. Learn to Code: A DevOps engineer doesn't need to be a Senior Developer, but you must know how to automate tasks. Python and Go (Golang) are currently the most highly valued languages in this ecosystem.
  3. Are Certifications Worth It? Yes, especially to get past the initial HR screening. Certifications like the AWS Certified Solutions Architect – Associate or the CKA (Certified Kubernetes Administrator) carry massive weight in the global market.
  4. Build a Real Portfolio: Publish a project on GitHub where you provision infrastructure via Terraform, set up a CI/CD pipeline using GitHub Actions, and deploy a simple app to a Kubernetes cluster. Practical projects always beat theoretical resumes.

Essential References and Study Links

To stay up-to-date, we highly recommend following official organizations and annual market reports:


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