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Program Manager, Business Marketing

openai

Híbrido San Francisco
Project Management Project Manager Public Relations

Job Score

100 pts
Hybrid model (+80) Project Management (+10) Project Manager (+10) Public Relations (+10)

About the Team

OpenAI’s mission is to ensure that general-purpose artificial intelligence benefits all of humanity.

The Business Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence by developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst core business audiences.

The Strategy & Operations function supports Business Marketing with operating models and cadences; strategic planning; portfolio, resource, and investment management; measurement and organizational learning that empower our teams to move at pace with clarity and confidence.

About the Role

We’re looking for a resourceful, systems-minded program manager to help Business Marketing turn a constant flow of ideas, requests, and priorities into world-class, high-performing marketing campaigns. You’ll manage our marketing portfolio and intake process, lead selected cross-functional projects, and build AI-enabled tools that make it easier for marketers to get their work done.

You’ll be the first partner for new requests: understanding the business need, sizing the work, and finding its best home. You’ll connect requests to existing campaigns and programs where possible, establish clear ownership, and make sure teams have the context and structure they need to move quickly.

This role combines an integrated marketing mindset with hands-on project management and a builder’s instinct. You should enjoy being the person everyone reaches out to, making sense of ambiguity, and seeing how a small ask might become a much bigger thing—or when a big ask is actually something quite small. This role makes everyone’s life a little easier by providing a better understanding of what’s happening across the entire department, a clear way to kick off work with the right people, high-touch support for our most intense projects, and useful systems that take friction out of everyone’s day.

In this role, you will:

  • Lead selected cross-functional projects. Build the model by program-managing some of our biggest, most complex initiatives. Take projects from initial definition through delivery, coordinating dependencies, resolving blockers, managing scope changes, and keeping stakeholders aligned as priorities evolve. Use what you learn to inform the process.

  • Run marketing intake and triage. Clarify the audience, business objective, urgency, scope, and readiness of new requests. Help stakeholders turn incomplete requests into actionable briefs through quick conversations rather than cumbersome processes or forms. Find a path to “yes, we can” for most requests, and feel comfortable telling a stakeholder “why not” if that’s truly the best answer.

  • Manage the ongoing marketing portfolio. Maintain a clear view of active and upcoming work. Use your deep knowledge of the portfolio—including team members’ responsibilities and availability—to push for single-threaded, named leadership when there are multiple contributors.

  • Find the right home for the work. Determine whether a request belongs within an existing campaign, needs integrated marketing involvement, warrants a standalone project, or can be handled through self-service. Understand that every request is important for some reason and treat it as such, while still making recommendations grounded in business priorities.

  • Set projects up for effective collaboration. Create clarity by naming accountable owners, clarifying who has decision-making authority, and codifying working teams, milestones, and the appropriate information structure. Use AI workflows to kick off briefs and project spaces and appropriately capture status updates and decision records.

  • Partner closely with Creative Operations. Bring creative partners in early to help shape briefs and assess feasibility and production needs. Ensure Creative Operations has what it needs to assign creative staff, estimate capacity, scope agency agreements, and create production timelines.

  • Build and improve AI-enabled tools and workflows. Personally prototype and implement practical ways to improve intake, brief development, project setup, portfolio visibility, and reporting. Test with users, maintain appropriate human review, and improve what actually saves people time.

  • Make the operating model easier to use. Use team feedback and delivery patterns to simplify processes, strengthen self-service, and reduce repetitive coordination. Build systems that remain useful as the team and volume of work grow.

You might thrive in this role, if you have:

  • 7+ years of experience in marketing program and project management, integrated marketing management, or marketing portfolio management across multiple teams and concurrent priorities.

  • A track record of personally leading cross-functional projects, establishing ownership, managing dependencies, and driving work through to completion.

  • An integrated marketing mindset: you see beyond an individual deliverable to understand its audience, purpose, campaign context, and relationship to other work.

  • Strong judgment in ambiguous situations, including the ability to distinguish urgency from importance, ask the right questions, and make practical recommendations with incomplete information.

  • Experience designing intake processes, project structures, and portfolio systems that people adopt and prefer to use because they make their lives easier.

  • Hands-on experience building AI-enabled tools, automations, or workflows, with concrete examples of how they improved work. You can move from identifying a problem to testing and implementing a useful solution.

  • The ability to build trust with marketers, creatives, and operational partners, including when you need to challenge an ask, reset expectations, or recommend a different path.

  • A consulting-like approach to problem-solving: curiosity, structured thinking, comfort with unfamiliar problems, and a willingness to do hands-on work.

  • A bias toward simplicity and sustainable execution. You create clarity and momentum without adding meetings, processes, or maintenance that outweigh their value.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

OpenAI Global Applicant Privacy Policy

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

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About Project Management

Project Management is essential to ensure strategic initiatives are delivered on time, within scope, and with quality. PM professionals coordinate teams, manage risks, and communicate with stakeholders.

Key methodologies include PMBOK, PRINCE2, Scrum, and Kanban. Tools like Jira, Asana, Monday, and MS Project are widely used in daily work.

Certifications like PMP and PgMP are important differentiators in the market, with growing demand in technology and consulting companies.

About Project Manager

The Project Manager is the professional responsible for planning, executing, and controlling projects end-to-end, ensuring they are delivered on time, within budget, and with the expected quality. With the growing complexity of businesses, project management professionals are fundamental to organizational success.

Key skills include planning and scheduling, scope, cost, risk, quality, and resource management, stakeholder communication, cross-functional team leadership, and use of agile and traditional methodologies. Certifications like PMP, PRINCE2, and Six Sigma are important differentiators.

Project Managers in technology companies are highly valued, especially those who master agile methodologies (Scrum, Kanban), tools like Jira and MS Project, and can deliver complex projects efficiently. The field offers opportunities from project analyst to head of PMO, with a focus on execution, governance, and business value.

About Public Relations

The Public Relations (PR) area focuses on managing the reputation, image, and communication of an organization with its various stakeholders (such as clients, investors, employees, media, and the community). PR professionals develop corporate communication strategies, manage media relations (press relations), organize institutional events, and work in image crisis prevention and management.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About People Analyst

The People Analyst is the professional responsible for transforming people data into strategic insights for HR decision-making. They combine data analysis knowledge with people management vision to help organizations understand workforce metrics, turnover, engagement, and diversity.

Key skills include people analytics, workforce analytics, turnover and retention analysis, HR metrics (time-to-hire, cost-per-hire, e-NPS), data visualization (Power BI, Tableau, Visier), workforce planning, and compensation analysis. Knowledge of statistics, SQL, and people analytics tools is a differentiator.

People Analysts in technology companies are highly valued, especially those who can translate complex people data into actionable insights for retention, diversity, and growth strategies. The field offers opportunities from HR analyst to head of people analytics, with a focus on data-driven people management.

About Traffic Analyst

The Traffic Analyst (paid media/performance specialist) is the professional responsible for creating, managing, and optimizing sponsored ad campaigns on digital platforms such as Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. They monitor conversion metrics, analyze return on investment (ROAS), perform A/B testing on ads and landing pages, and manage the marketing budget to maximize lead generation and qualified sales.

About Tech Recruiter

The Tech Recruiter is a professional specialized in recruiting technology talent, from developers to AI engineers and DevOps professionals. They combine technical knowledge with recruitment skills to evaluate and attract highly qualified candidates.

Key skills include technical screening, analysis of technical profiles (GitHub, portfolios, blogs), knowledge of software stacks and architectures, networking in tech communities and events. Proficiency with tools like LinkedIn Recruiter, Gem, Ashby, and technical assessment platforms is a differentiator.

Tech Recruiters are scarce and highly paid professionals, especially those who can map and access passive talent in competitive markets like AI, data engineering, and cloud computing.

About Scrum Master

The Scrum Master is the professional responsible for facilitating the adoption of Scrum and agile practices within development teams. They act as servant leaders, removing impediments, promoting continuous improvement, and ensuring Scrum events and ceremonies happen in the best possible way.

Key skills include event facilitation (sprint planning, daily, review, retrospective), backlog management, team coaching, conflict resolution, and agile metrics (velocity, burndown, cycle time). Knowledge of Jira, Trello, Azure DevOps, and frameworks like Kanban, XP, and SAFe is a differentiator.

Scrum Masters in technology companies are highly valued, especially those who can promote team autonomy, create psychologically safe environments, and lead agile transformations at scale. The field offers opportunities from junior scrum master to agile coach, head of agile, and director of agile transformation.

About Human Resources

The Human Resources area is responsible for all people management in organizations, from attracting and selecting talent to developing, retaining, and ensuring employee well-being. HR professionals are fundamental to building strong organizational cultures and engagement.

Key skills include recruitment and selection, compensation and benefits management, learning and development (L&D), organizational climate, employee engagement, labor law, labor relations, and HR tools (Workday, SAP SuccessFactors, Bamboo HR). Knowledge of people analytics and data-driven HR is a differentiator.

HR professionals in technology companies are highly valued, especially those who master employer branding, people analytics, and talent retention strategies. The field offers opportunities from HR analyst to Chief People Officer, with a focus on culture, engagement, and people growth.

Career Guides

Technology Career Guide

Planning, skills, interviews, and professional growth in IT, Data Science, DevOps, and Product.

Read full guide →

Design Career Guide

UX/UI, Graphic Design, Product Design. Portfolio, tools, interviews, and growth in the Design field.

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Marketing Career Guide

SEO, Paid Media, Growth, Content Marketing. Certifications, tools, and strategies to grow in Digital Marketing.

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Finance Career Guide

Financial market, investments, corporate finance, certifications, and strategies to grow in the financial field.

Read full guide →

Communication Career Guide

Journalism, PR, Corporate Communication, Content Marketing, and Multimedia Production.

Read full guide →

Administration Career Guide

Business Management, HR, Logistics, Consulting, Project Management, and Entrepreneurship.

Read full guide →

Data Career Guide

Data Science, Data Engineering, BI, Machine Learning, and AI. From training to the job market.

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Product Career Guide

Product Management, Product Ownership, Agile, Scrum, and OKRs. From strategy to execution.

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Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

The New Account Manager Profile: How to Land the Best Remote B2B SaaS Jobs

The Evolution of Account Management: Beyond Relationship Building

If you are aiming for an Account Manager (AM), Key Account Manager (KAM), or Enterprise Account Director role in 2026, it is crucial to understand that the traditional "order-taker" profile focused solely on charisma is a thing of the past. In tech companies, especially within the B2B SaaS (Software as a Service) model, Customer Acquisition Cost (CAC) is higher than ever. Consequently, retaining and expanding the existing customer base are now the primary drivers of profitability.

Recruiters at tech giants and hyper-growth startups are looking for hybrid professionals: individuals with sharp emotional intelligence, but who also possess strong analytical skills to interpret usage data and prevent churn. If your resume does not reflect this duality, you will quickly be filtered out by modern ATS algorithms.

3 Critical Skills to Make Your Resume Stand Out

1. Mastery of Data-Driven Strategies

An elite Account Manager does not wait for the client to complain before taking action. They actively monitor account health. During interviews, you must be able to discuss how you leverage CRM tools (like Salesforce, HubSpot, or Pipedrive) and Customer Success platforms (like Gainsight or Totango) to identify Upsell and Cross-sell opportunities.

"B2B sales teams that adopt data-driven and AI-backed strategies perform substantially better in customer retention and account expansion."

— Gartner Report on B2B Sales

2. Bridging the Gap Between Client and Engineering (Product Feedback Loop)

You will act as the voice of the customer within the company. The most competitive roles require the AM to translate client business pains into actionable insights for Product Managers (PMs) and Software Engineers. In your portfolio of achievements, always mention how your clients' feedback helped shape the product roadmap, resulting in new features and increased Net Promoter Scores (NPS).

3. Asynchronous Communication and Remote Strategic Consulting

With remote work firmly established globally, traditional in-person business lunches have been replaced by strategic Zoom calls and asynchronous alignments. You need to demonstrate your ability to lead a Quarterly Business Review (QBR) effectively in a remote setting, presenting ROI (Return on Investment) reports that easily justify contract renewals.

Practical Interview Tips

When you reach the interview stage with a VP of Sales or Head of Customer Success, drop the generic speech and bring concrete numbers to the table. Structure your answers using the STAR method (Situation, Task, Action, Result).

  • Focus on Net Revenue Retention (NRR): Do not just state how many accounts you managed; explain how you successfully grew the revenue of those accounts over time.
  • Conflict Resolution: Have a ready-to-tell example of an "at-risk" account that you managed to turn around and save from churning.
  • Onboarding and Adoption: Explain your methodology for ensuring that the client fully adopts and utilizes the software from day one.

The Path to Six-Figure Remote Roles

The US tech market remains highly competitive, with enterprise account roles in startups and scale-ups consistently offering six-figure base salaries plus aggressive OTE (On-Target Earnings). However, simply applying through standard job boards often leads your resume straight into a black hole. To access the "hidden job market" of premium US Remote opportunities, smart networking and utilizing curated tech platforms are absolute requirements.

"The best sales opportunities are not the ones you merely apply for; they are the ones your reputation and network qualify you for in advance."

— Harvard Business Review: The Future of B2B Sales