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Startup Content Marketing Manager

openai

Híbrido San Francisco
Content Marketing

Job Score

100 pts
Hybrid model (+80) Content (+10) Marketing (+10)

About the Team

Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of AI. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences.

We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with product, engineering, developer relations, comms, and sales teams to create a cohesive customer experience across all our channels.

Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.

About the Role

We’re looking for a Startup Content Marketing Manager who loves technology and wants to work closely with the founders building new products and companies with OpenAI.

At OpenAI, you’ll work inside the company building the models and directly with founders turning those capabilities into new products and companies. You’ll try what they’re building and dig into the ideas, technical choices, and lessons behind their work. You’ll turn those discoveries into founder stories, practical guides, demos, and campaigns that help other builders see what’s possible and imagine what they could create next.

 
 

This is a high-agency, hands-on individual-contributor role. You’ll own campaigns from the first founder conversation through publication and results. You’ll work with startup customers, ecosystem partners, and colleagues across OpenAI, with room to follow a promising idea, try an unexpected format, and make something founders genuinely want to read, watch, and share.

In this role, you will:

  • Build relationships with founders and technical teams, get hands-on with their products, and uncover stories and practical lessons other builders can apply to their own work.

  • Own defined startup content campaigns from the first idea and creative brief through production, distribution, and measurement.

  • Support co-marketing programs with startup customers and ecosystem partners, helping turn their work into stories that are valuable to both the featured company and the wider founder community.

  • Write, create, and coordinate founder profiles, customer stories, practical guides, demos, and other content across social, email, events, partner channels, and founder communities.

  • Partner with field and events teams to capture compelling ideas, conversations, and product moments, then turn them into content that reaches well beyond the room.

  • Work with startup GTM, customer marketing, product marketing, social, and communications to make each story accurate, distinctive, and useful to its intended audience.

  • Build clear briefs, editorial calendars, and repeatable workflows that help good ideas move quickly from discovery to publication.

  • Define success, track performance, and use audience feedback and data to improve the stories, formats, and channels you pursue next.

You might thrive in this role if you:

  • Have 4+ years of experience in B2B, content, customer, or integrated marketing.

  • Have worked with startup, founder, builder, or developer audiences and understand what earns their attention and trust.

  • Can point to content campaigns or co-marketing programs you helped bring to life, explain your contribution, and show what you learned from the results.

  • Take ownership of a defined project, make sound decisions with incomplete information, and keep work moving through ambiguity.

  • Proactively identify and resolve blockers, flag risks early, and know when to ask for a decision, more context, or cross-functional support.

  • Build strong relationships with founders, customers, and colleagues, and can bring people with different priorities together around a clear plan.

  • Love the craft of storytelling. You ask good questions, notice the revealing detail, and can explain a technical idea clearly without losing what makes it interesting or accurate.

  • Are deeply curious about technology and AI. You enjoy trying new products, understanding how they work, and talking with the people building them.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

OpenAI Global Applicant Privacy Policy

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

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About Content

The Content and Social Media area is essential for building digital presence and audience engagement. Professionals create content strategies, manage social networks, and develop impactful brand narratives.

Key skills include copywriting, storytelling, community management, metrics analysis, audiovisual production, and knowledge of each platform algorithms.

With the growth of influencer marketing and social commerce, this area continues to generate new career opportunities.

About Marketing

The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.

Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.

Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About Digital Marketing

Digital Marketing is a constantly expanding field, driven by e-commerce growth and the need for a strong digital presence. Marketing professionals master tools like Google Ads, Meta Ads, HubSpot, Google Analytics, and automation platforms.

Most sought-after specializations include Growth Marketing, Performance, SEO, Content Marketing, and Growth Hacking. The combination of creativity with data analysis is the most valued differentiator in the market.

The market offers opportunities in both agencies and technology companies, with competitive salaries and remote work possibilities.

About IT Governance

IT Governance is the area responsible for ensuring that information technology resources are used strategically, efficiently, and in compliance with standards and regulations. IT governance professionals ensure that technology supports business objectives in a secure and reliable manner.

Key skills include IT service management (ITIL), IT audit and compliance, risk management, business continuity, disaster recovery, metrics and indicators (SLAs, KPIs), and strategic alignment between IT and business. Frameworks like COBIT, ITIL, ISO 27001, and compliance standards are essential.

IT Governance professionals in technology companies are highly valued, especially those who master ITSM, IT audit, and risk management. The field offers opportunities from governance analyst to CIO/CTO, with a focus on efficiency, compliance, security, and business value.

About UX Design

The User Experience (UX) Design area focuses on optimizing the overall user experience when interacting with a product or service. UX professionals conduct user research (UX Research), map journeys, create wireframes, perform usability tests, and define navigation flows to ensure the product is intuitive, useful, and meets users' real needs.

About Project Management

Project Management is essential to ensure strategic initiatives are delivered on time, within scope, and with quality. PM professionals coordinate teams, manage risks, and communicate with stakeholders.

Key methodologies include PMBOK, PRINCE2, Scrum, and Kanban. Tools like Jira, Asana, Monday, and MS Project are widely used in daily work.

Certifications like PMP and PgMP are important differentiators in the market, with growing demand in technology and consulting companies.

About Web3

The Web3 area represents the new phase of the decentralized internet, built on blockchain technology. Web3 professionals create decentralized applications (dApps), interact with smart contracts, manage digital assets (cryptocurrencies and NFTs), and utilize DeFi (Decentralized Finance) protocols, revolutionizing how data, ownership, and finance are managed online.

Career Guides

Technology Career Guide

Planning, skills, interviews, and professional growth in IT, Data Science, DevOps, and Product.

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Design Career Guide

UX/UI, Graphic Design, Product Design. Portfolio, tools, interviews, and growth in the Design field.

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Marketing Career Guide

SEO, Paid Media, Growth, Content Marketing. Certifications, tools, and strategies to grow in Digital Marketing.

Read full guide →

Finance Career Guide

Financial market, investments, corporate finance, certifications, and strategies to grow in the financial field.

Read full guide →

Communication Career Guide

Journalism, PR, Corporate Communication, Content Marketing, and Multimedia Production.

Read full guide →

Administration Career Guide

Business Management, HR, Logistics, Consulting, Project Management, and Entrepreneurship.

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Data Career Guide

Data Science, Data Engineering, BI, Machine Learning, and AI. From training to the job market.

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Product Career Guide

Product Management, Product Ownership, Agile, Scrum, and OKRs. From strategy to execution.

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Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

The New Account Manager Profile: How to Land the Best Remote B2B SaaS Jobs

The Evolution of Account Management: Beyond Relationship Building

If you are aiming for an Account Manager (AM), Key Account Manager (KAM), or Enterprise Account Director role in 2026, it is crucial to understand that the traditional "order-taker" profile focused solely on charisma is a thing of the past. In tech companies, especially within the B2B SaaS (Software as a Service) model, Customer Acquisition Cost (CAC) is higher than ever. Consequently, retaining and expanding the existing customer base are now the primary drivers of profitability.

Recruiters at tech giants and hyper-growth startups are looking for hybrid professionals: individuals with sharp emotional intelligence, but who also possess strong analytical skills to interpret usage data and prevent churn. If your resume does not reflect this duality, you will quickly be filtered out by modern ATS algorithms.

3 Critical Skills to Make Your Resume Stand Out

1. Mastery of Data-Driven Strategies

An elite Account Manager does not wait for the client to complain before taking action. They actively monitor account health. During interviews, you must be able to discuss how you leverage CRM tools (like Salesforce, HubSpot, or Pipedrive) and Customer Success platforms (like Gainsight or Totango) to identify Upsell and Cross-sell opportunities.

"B2B sales teams that adopt data-driven and AI-backed strategies perform substantially better in customer retention and account expansion."

— Gartner Report on B2B Sales

2. Bridging the Gap Between Client and Engineering (Product Feedback Loop)

You will act as the voice of the customer within the company. The most competitive roles require the AM to translate client business pains into actionable insights for Product Managers (PMs) and Software Engineers. In your portfolio of achievements, always mention how your clients' feedback helped shape the product roadmap, resulting in new features and increased Net Promoter Scores (NPS).

3. Asynchronous Communication and Remote Strategic Consulting

With remote work firmly established globally, traditional in-person business lunches have been replaced by strategic Zoom calls and asynchronous alignments. You need to demonstrate your ability to lead a Quarterly Business Review (QBR) effectively in a remote setting, presenting ROI (Return on Investment) reports that easily justify contract renewals.

Practical Interview Tips

When you reach the interview stage with a VP of Sales or Head of Customer Success, drop the generic speech and bring concrete numbers to the table. Structure your answers using the STAR method (Situation, Task, Action, Result).

  • Focus on Net Revenue Retention (NRR): Do not just state how many accounts you managed; explain how you successfully grew the revenue of those accounts over time.
  • Conflict Resolution: Have a ready-to-tell example of an "at-risk" account that you managed to turn around and save from churning.
  • Onboarding and Adoption: Explain your methodology for ensuring that the client fully adopts and utilizes the software from day one.

The Path to Six-Figure Remote Roles

The US tech market remains highly competitive, with enterprise account roles in startups and scale-ups consistently offering six-figure base salaries plus aggressive OTE (On-Target Earnings). However, simply applying through standard job boards often leads your resume straight into a black hole. To access the "hidden job market" of premium US Remote opportunities, smart networking and utilizing curated tech platforms are absolute requirements.

"The best sales opportunities are not the ones you merely apply for; they are the ones your reputation and network qualify you for in advance."

— Harvard Business Review: The Future of B2B Sales