Talent Attraction And Employer Brand Specialist
cohere
Job Score
80 ptsWho are we?
Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.
We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.
We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.
We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us!
Why this role?
Cohere is in a unique and exciting position to grow our go-to-market teams globally! We are expanding our Talent Team and are looking for a creative, high-performing Talent Attraction and Employer Brand Specialist to help us build a world-class employer brand that attracts top frontier AI talent. In this role, you will shape how Cohere is perceived by the global AI community and drive strategic recruitment marketing initiatives that position us as the destination for ambitious researchers and engineers.
Please Note: We have offices in Toronto, San Francisco, and London but embrace being remote-first!
As a Talent Attraction and Employer Brand Specialist, you will:
Develop and execute comprehensive brand strategy that defines and promotes Cohere's identity, culture, and technical leadership to target talent groups
Run multi-channel recruitment marketing campaigns across social media, job boards, and search engines to reach priority candidates
Create compelling content including job descriptions, employee success stories, and optimized career site landing pages
Optimize and maintain our career site experience while tracking engagement through candidate relationship management tools
Analyse campaign performance metrics including cost-per-hire, application conversion rates, and ROI to continuously refine our approach
Partner with Marketing, Communications, and Research teams to ensure consistent messaging across all candidate touchpoints
Monitor competitor employer branding strategies and identify opportunities to differentiate Cohere
Collaborate with hiring teams to develop targeted recruitment campaigns for specific roles and departments
About you;
You have demonstrable (6+ years) experience in employer branding, recruitment marketing, or talent attraction
You have a proven track record of developing and executing successful multi-channel campaigns
You're skilled in content creation with portfolio examples of compelling job descriptions and employee narratives
You have experience with candidate relationship management tools and career site optimization
You're data-driven with experience tracking and analyzing recruitment metrics
You're creative and strategic, able to balance brand consistency with campaign innovation
You're passionate about AI/ML and understand the talent landscape in this field
You're collaborative with excellent cross-functional partnership skills
You're comfortable working in a fast-paced, evolving startup environment
Full-Time Employees at Cohere enjoy these Perks:
A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.
Full health and dental benefits, including a separate budget for mental health.
RRSP matching, 401K, Pension Scheme.
100% Parental Leave top-up for up to 6 months, for either parent.
Annual enrichment benefits:
Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.
Education & learning stipend for conferences, courses, and coaching.
6 weeks of paid vacation (30 working days!)
Budget for traveling to other offices if you are remote, plus an annual company offsite.
How and Where We Work:
Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon.
For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.
For those not near an office: a co-working benefit so you can work alongside others in your city.
Everyone receives a $500 home office stipend to set up your workspace properly.
If any of the above doesn’t line up exactly with your experience, we still encourage you to apply.
We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.
We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.
Beware of Scams: Cohere will never ask for payment or third-party services (e.g., CV writing) as part of our hiring process. All legitimate roles are listed on the Cohere careers page and LinkedIn only, with all communications from Cohere employees coming from an @cohere.com or @cw.cohere email alias. If jobs are viewed on other sites then please verify these through our official careers page.
About Branding
Branding is the area responsible for building, managing, and strengthening a brand's identity and market value. Branding professionals create strategies that define how the brand is perceived by the public, from the logo to the complete customer experience.
Key skills include brand strategy, visual identity, brand guidelines, positioning, naming, brand voice, market research, brand equity, and brand management. Knowledge of graphic design (Figma, Illustrator, Photoshop), storytelling, and brand experience is a differentiator.
Branding professionals in technology companies are highly valued, especially those who master employer branding, digital branding, and can build strong, memorable brands in competitive markets. The field offers opportunities from brand designer to head of brand, with a focus on identity, differentiation, and perceived value.
Discover Other Areas
Understand the scope of work, key skills, and tools used in different career areas.
About UX Design
The User Experience (UX) Design area focuses on optimizing the overall user experience when interacting with a product or service. UX professionals conduct user research (UX Research), map journeys, create wireframes, perform usability tests, and define navigation flows to ensure the product is intuitive, useful, and meets users' real needs.
About Content
The Content and Social Media area is essential for building digital presence and audience engagement. Professionals create content strategies, manage social networks, and develop impactful brand narratives.
Key skills include copywriting, storytelling, community management, metrics analysis, audiovisual production, and knowledge of each platform algorithms.
With the growth of influencer marketing and social commerce, this area continues to generate new career opportunities.
About Business Intelligence
Business Intelligence (BI) is the area responsible for transforming raw data into strategic information for decision-making. BI professionals build dashboards, reports, and analyses that help companies understand their performance and identify growth opportunities.
Key skills include data modeling (star schema, snowflake), ETL (extraction, transformation, loading), advanced SQL, BI tools (Power BI, Tableau, Looker), data warehousing, KPIs, and business metrics analysis (MRR, churn, cohort). Knowledge of dbt, Airflow, and data pipelines is a differentiator.
BI professionals in technology companies are highly valued, especially those who master data visualization, analytics engineering, and can translate complex data into actionable insights for the business. The field offers opportunities from BI analyst to head of data, with a focus on data-driven decision making.
About Artificial Intelligence
Artificial Intelligence is currently the fastest-growing field in the technology market. The revolution in generative models (GPT, Claude, Gemini) has created massive demand for AI-specialized professionals.
Key areas of practice include Machine Learning Engineering, MLOps, Prompt Engineering, AI Research, and Applied AI. Python, TensorFlow, PyTorch, and LLM knowledge are essential skills.
AI salaries are the highest in the technology sector, with many remote work opportunities at international companies.
About Project Management
Project Management is essential to ensure strategic initiatives are delivered on time, within scope, and with quality. PM professionals coordinate teams, manage risks, and communicate with stakeholders.
Key methodologies include PMBOK, PRINCE2, Scrum, and Kanban. Tools like Jira, Asana, Monday, and MS Project are widely used in daily work.
Certifications like PMP and PgMP are important differentiators in the market, with growing demand in technology and consulting companies.
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