Product Marketing, Gtm
claylabs
Híbrido
New York
Product
Marketing
Traffic Manager
Ecommerce Analyst
Public Relations
Job Score
100 pts
Hybrid model (+80)
Product (+10)
Marketing (+10)
Traffic Manager (+10)
About Clay
AI is unleashing the biggest wave of company creation in history. Clay's mission is to be the engine those companies use to grow to their full potential.
Clay predicts the next best action for your business and then helps you take it. We started by aggregating the best data for B2B companies. Then, we built the infrastructure to run any personalized campaign on top of it, including emails, ads, landing pages, and workflows that make reps more productive. Now, we're building agents that can help grow your company for you. We're already helping thousands of customers — including Anthropic, OpenAI, Google, and Visa — go to market with unique data, signals, and AI research.
In 2026, we raised a $115M Series D at $7.1B Valuation led by Wellington — and are on track to cross $200M in revenue this quarter. We also launched a $1M Scholarship fund for GTME Education.
Some things to know about us:
Our community includes 17,000+ customers, 200+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
All employees can work with world-class coaches who specialize in creativity, management, and more.
Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.
Read about us in the NYT, Forbes, First Round Review, and more.
Hear from our employees directly on our Glassdoor page!
Product Marketing, GTM
We're seeking a Product Marketing Manager to drive revenue-focused product marketing that directly impacts our go-to-market and revenue success. The role reports to Clay’s Head of Product Marketing and will be foundational in building Clay's Product Marketing function.
You'll have the opportunity to define the discipline, hire and mentor additional team members as Clay grows, and pioneer new approaches to Product Marketing at a fast-growing AI company. The role will work closely with Clay’s Sales, Growth, GTMOps, and Enablement functions, focusing on segment and persona-relevant narratives, sales enablement, funnel optimization, and revenue-driving initiatives across our customer segments.
What You’ll Do
Build GTM foundation - Create Clay's core narrative, messaging frameworks, and competitive battlecards so all revenue teams can effectively position and sell our products
Own the sales asset library - Create and maintain the pitch decks, talk tracks, one-pagers, and QBR templates that drive rep performance
Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals
Enable GTM + CX teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
Optimize the revenue funnel - Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay
Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process
Simplify how we sell - Synthesize complex topics into short, memorable, repeatable messaging that's easy for reps to adopt
Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective
What You'll Bring
5+ years of product marketing experience at a B2B SaaS company, with a focus on MM-Ent
Nice to have: previous experience in sales and/or revenue-facing roles
Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations, and customer-facing assets
Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
Strong comfort with prioritizing the highest impact projects in a dynamic, fast-moving environment
Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows
Success partnering with Marketing, Sales, and CX organizations, representing the voice of the customer
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Product Management is one of the most strategically relevant areas in technology organizations. The Product Manager is responsible for defining product vision, prioritizing features, and coordinating multidisciplinary teams to deliver value to users.
Essential skills include strategic thinking, data analysis, communication, leadership, and technical knowledge. Tools like Jira, Confluence, Miro, and analytics platforms are fundamental in daily work.
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The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.
Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.
Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.
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Ecommerce Analysts in technology companies are highly valued, especially those who can turn buyer behavior data into actionable insights to increase revenue and reduce cart abandonment. The field offers opportunities from junior analyst to ecommerce analytics manager.
About Public Relations
The Public Relations (PR) area focuses on managing the reputation, image, and communication of an organization with its various stakeholders (such as clients, investors, employees, media, and the community). PR professionals develop corporate communication strategies, manage media relations (press relations), organize institutional events, and work in image crisis prevention and management.
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