Lead Product Designer, Growth
perplexity
Híbrido
San Francisco
Design
Product
Web Designer
Public Relations
Advertising
Job Score
100 pts
Hybrid model (+80)
Design (+10)
Product (+10)
Web Designer (+10)
Perplexity is looking for an experienced Lead Product Designer to own design for Growth. You'll shape the experiences that bring Perplexity to as many people as possible — making software that feels like the future but can be understood and used by anyone in the world today.
Growth design has its own craft and nuance. You'll own the highest-leverage moments in the user journey: first-run onboarding and activation, consumer acquisition surfaces, conversion and upsell flows, paywalls and pricing, and the retention loops that turn first-time users into daily ones. This is design where a few pixels or a single step can move real numbers, so you'll pair a high craft bar with rigorous experimentation — shipping constantly and letting real data guide the work.
You care about clarity, craft, details, and delight as much as you care about growth and impact. This role is deeply cross-functional: you'll partner closely with our Growth and Product Marketing teams to align on positioning, messaging, and funnel strategy, and you care about everything it takes to make a product great: product, interaction, brand, growth, copywriting, engineering, and marketing.
What you'll do
Lead product design for Growth across the full funnel — acquisition, onboarding, activation, conversion, upsells, and retention
Design first-run and onboarding experiences that get users to value as fast as possible
Craft consumer acquisition and activation surfaces, and conversion/upsell flows including paywalls, pricing, and plan comparison
Partner closely with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy
Design and run experiments, using data and real usage to drive decisions and measure impact
Ship features that balance well-established UI paradigms with novel applications of AI
Think about how to go from 0→1 but also how to make your decisions scale well
Contribute to process so we're always shipping changes you're proud of, as often as possible
Partner with brand design to ensure our growth surfaces are not only effective but memorable
What we're looking for
Experience designing consumer or prosumer products, with a strong track record in growth design
Deep understanding of growth nuances: onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention
A data-informed approach — fluent in experimentation, funnels, and metrics, and comfortable learning from usage
Experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy
Comfortable thinking about both 0→1 product design and large-scale optimization
Excellent visual, UI, and interaction skills
An excellent communicator with team members and users
You care about shipping great software more than anything else
5+ years of industry experience
Nice to have
Comfort prototyping or coding your ideas
Some of our design team writes production code — we welcome existing skills or interest in coding with React or SwiftUI
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About Design
The Design field, especially UX/UI and Product Design, has experienced significant growth in recent years. With accelerated business digitization, the demand for professionals who can create intuitive and pleasant digital experiences has never been higher.
Key skills include Figma, Sketch, Adobe XD, user research, design thinking, prototyping, and system design. Product designers are increasingly valued for their direct impact on business results.
Remote work has opened doors for Brazilian designers to work for global companies, with competitive salaries in dollars and euros.
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Essential skills include strategic thinking, data analysis, communication, leadership, and technical knowledge. Tools like Jira, Confluence, Miro, and analytics platforms are fundamental in daily work.
Salaries for PMs range from entry-level to senior positions at major tech companies, with growing opportunities for international remote work.
About Web Designer
The Web Designer is the professional responsible for creating visual interfaces for websites, web applications, and landing pages, combining aesthetics, usability, and user experience. They transform business needs into functional and responsive layouts that communicate brand identity.
Key skills include UI design, responsive design, prototyping (Figma, Sketch, Adobe XD), wireframing, design systems, accessibility (WCAG), information architecture, and basic HTML/CSS knowledge. Knowledge of UX design, motion design, and front-end is a differentiator.
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About Advertising
The Advertising area is aimed at the planning, creation, and delivery of communication campaigns to promote brands, products, ideas, or services. Professionals in the sector work in advertising agencies or in-house marketing departments in creative fields (art direction, copywriting), strategic planning, account management, and media buying.
Discover Other Areas
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About Project Manager
The Project Manager is the professional responsible for planning, executing, and controlling projects end-to-end, ensuring they are delivered on time, within budget, and with the expected quality. With the growing complexity of businesses, project management professionals are fundamental to organizational success.
Key skills include planning and scheduling, scope, cost, risk, quality, and resource management, stakeholder communication, cross-functional team leadership, and use of agile and traditional methodologies. Certifications like PMP, PRINCE2, and Six Sigma are important differentiators.
Project Managers in technology companies are highly valued, especially those who master agile methodologies (Scrum, Kanban), tools like Jira and MS Project, and can deliver complex projects efficiently. The field offers opportunities from project analyst to head of PMO, with a focus on execution, governance, and business value.
About UI Design
The User Interface (UI) Design area focuses on creating and designing all the visual elements that users interact with in a digital product. This includes screens, buttons, icons, typography, color palettes, and responsive layouts, ensuring an aesthetically pleasing, consistent, and easy-to-use interface. Skills in tools like Figma and knowledge of design systems are essential.
About Content Writer
The Content Writer is the professional responsible for creating quality written content for websites, blogs, social media, and other digital platforms. They combine writing skills with content strategy and SEO to attract, engage, and convert audiences.
Key skills include blog content creation, landing pages, newsletters, social media content, keyword research, content strategy, editorial calendar, and SEO writing. Knowledge of WordPress, Surfer SEO, Ahrefs, and analytics tools is a differentiator.
Content Writers in technology companies are highly valued, especially those who can create accessible technical content, evergreen content, and content that generates organic traffic. The field offers opportunities from junior content writer to head of content, with a focus on quality, strategy, and content performance.
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