Sr Marketing Manager - Dach
legora
OnSite
Munich
Marketing
Job Score
80 pts
On-site model (+70)
Marketing (+10)
About Us
Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar.
Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes.
1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview.
We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law.
Joining Legora means three things.
We lean in: ownership over titles, outcomes over intentions.
We fight for excellence: high standards, direct, ego-free feedback.
We grow together: as a team and with our customers.
Mission before ego. Everyone contributes. No one coasts.
If you’re driven by impact, pace, and raising the bar. This is the place.
You are joining an early-stage scale-up with exceptional product-market fit, trusted by leading DACH firms like Boehringer Ingelheim, Roland Berger, and SGS SA. Backed by over $600M in funding from top investors including Accel, ICONIQ, General Catalyst, Bessemer Venture Partners, Benchmark, Redpoint, and Y Combinator. And a world-class team from Google, Klarna, Spotify, Slack, and top tier consulting and law firms with infinite room to grow professionally.
The Role
We're looking for a marketing manager to join our Munich team and lead the execution of high-impact marketing programs across DACH. This role will play a key part in driving brand awareness, pipeline growth, and customer loyalty through regional field initiatives, including creative brand marketing, integrated campaigns, account-based marketing, field marketing, community, and content marketing.
You'll report to the Marketing Director for EMEA and collaborate closely with the global marketing team, including demand generation, product marketing, content, and design. You'll be embedded in the regional go-to-market and engagement teams to plan and execute programs that drive customer acquisition, engage target accounts, and nurture customer relationships. You will play a key role towards achieving new business pipeline, upsell pipeline and renewals targets across DACH.
What You'll Do
Build and grow Legora's brand presence across DACH, ensuring Legora shows up wherever our customers are with consistent positioning and messaging across all regional marketing activities.
Develop regional marketing strategy and campaign plans, defining objectives, target audiences, messaging themes, and channel mix to drive awareness, engagement, and pipeline contribution.
Lead the conception and execution of integrated marketing campaigns, coordinating across digital, social, content, and in-person channels to deliver cohesive go-to-market initiatives.
Design and manage regional field marketing programs, including industry conferences, community events, sponsorships, and Legora-hosted experiences tailored to DACH buyers.
Partner with the DACH sales and partner teams to align marketing initiatives with pipeline goals, account strategies, and customer acquisition priorities.
Own end-to-end event production, including venue selection, vendor management, attendee communications, GTM enablement, run-of-show planning, content and speaker preparation, onsite execution, and post-event processing.
Build, manage and execute a pipeline of customer stories which translate Legora's impact into compelling proof points, driving advocacy and loyalty.
Develop content amplification strategies that extend the reach of Legora's thought leadership, product stories, and customer narratives across relevant DACH channels.
Execute targeted demand-generation campaigns that support field programs, leveraging email, paid media, social, and out-of-home placements to drive attendance, engagement, and conversions.
Source and activate customer advocates, identifying DACH customers for case studies, co-marketing opportunities, testimonials, and speaking engagements.
Track performance of all regional marketing activities, analyzing results, reporting ROI, and using insights to refine and optimize future programs.
Manage relationships with regional agencies, vendors, and marketing partners, ensuring seamless collaboration, quality execution, and budget adherence.
Generate creative concepts that elevate brand experience, enhancing engagement, differentiation, and the overall impact of Legora's presence at every touchpoint.
What You Bring
4+ years of experience in B2B marketing, prefer ably in SaaS or technology sectors, or in a creative marketing role in an agency environment.
Hands-on experience supporting events, sponsorships, or regional campaigns.
Strong creative instincts paired with a bias for action and ability to execute with speed and precision.
Ability to wear multiple hats as needed in a dynamic, rapidly evolving organisation.
Strong organizational skills and attention to detail; able to manage multiple projects simultaneously.
Excellent written and verbal communication skills.
Comfortable collaborating across functions and regions in a fast-paced environment.
Experience with marketing automation and GTM/CRM tools (e.g., Salesforce, HubSpot, Pardot, Customer.io, Clay) is a plus.
Legora is an Equal Opportunity Employer
At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.
What did you think of this job?
Loading comments...
About Marketing
The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.
Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.
Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.
Discover Other Areas
Understand the scope of work, key skills, and tools used in different career areas.
About Finance
The Finance area in technology companies combines traditional financial knowledge with advanced digital tools. FP&A, controlling, and corporate finance professionals are essential for the organization's financial health.
Key skills include financial modeling, metrics analysis (MRR, ARR, LTV, CAC), ERP (SAP, Oracle), and BI tools. Certifications like CFA and CPA-20 are differentiators.
The financial sector offers stable opportunities with competitive salaries, especially in fintechs and large technology companies.
About Information Security
The Information Security area is one of the most strategic and in-demand fields in the technology market. With the rise of cyberattacks, data breaches, and regulations like LGPD and GDPR, companies of all sizes invest heavily in professionals who can protect their digital assets.
Key specializations include Network Security, Cloud Security (AWS, Azure, GCP), Offensive Security (Penetration Testing, Red Team), Defensive Security (SOC, Blue Team), AppSec, and Security Governance. Tools like SIEM (Splunk, QRadar), firewalls, EDR, and Vulnerability Management platforms are essential.
Certifications like CISSP, CEH, OSCP, CompTIA Security+, and AWS Security Specialty are important differentiators. Information security professionals are among the highest-paid in the sector, with growing demand especially in fintechs, healthtechs, and large enterprises.
About Audiovisual
The Audiovisual area is responsible for producing, editing, and creating video and audio content for various platforms. With the exponential growth of digital content, audiovisual professionals are fundamental for brands that want to communicate visually and impactfully.
Key skills include video production and editing (Premiere Pro, DaVinci Resolve, Final Cut), motion graphics (After Effects), animation (Blender, Cinema 4D), sound design, podcast production, live streaming (OBS Studio), and photography. Knowledge of visual storytelling, rhythm, and art direction is a differentiator.
Audiovisual professionals in technology companies are highly valued, especially those who master motion graphics, social media videos, and content for digital platforms. The field offers opportunities from videomaker to head of audiovisual, with a focus on creativity, technical quality, and storytelling.
About Social Media
The Social Media area is one of the most dynamic and constantly evolving fields in digital marketing. Social media professionals are responsible for creating, managing, and optimizing brand presence on digital platforms, building engagement and community with the target audience.
Key skills include social media management (Instagram, TikTok, LinkedIn, Facebook, YouTube), social media content creation, community management, paid social media (Meta Ads, LinkedIn Ads, TikTok Ads), metrics analysis, and strategic planning. Tools like Hootsuite, Sprout Social, Buffer, Later, and analytics platforms are essential.
Social media professionals in technology companies are highly valued, especially those who master paid social, social media analytics, and content strategies for different platforms. The field offers opportunities from analyst to head of social media, with a focus on growth, engagement, and return on investment.
About Customer Service
The Customer Service / Client Relations area is essential for ensuring customer satisfaction, retention, and a good relationship. Professionals in this field are the primary interface for communication, handling inquiries, requests, feedback, and ensuring a high-quality day-to-day experience. Skills in communication, problem-solving, empathy, and patience are indispensable.
Comments 0