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Gtm Strategy & Operations Lead

perplexity

Híbrido San Francisco
Marketing Traffic Manager Ecommerce Analyst Advertising

Job Score

100 pts
Hybrid model (+80) Marketing (+10) Traffic Manager (+10) Ecommerce Analyst (+10)

Perplexity is seeking a GTM Strategy & Operations Lead to join our Enterprise team. In this role, you will own the analytical and operational foundation of our sales organization, working directly with the VP of Sales and front-line sales leaders across all of our sales motions. This role is ideal for a hands-on operator who has helped a sales organization grow through its messiest stages and wants to build the planning, forecasting, and performance infrastructure for one of the fastest-growing enterprise businesses in AI.

This is an individual contributor role reporting to the VP of Sales

Responsibilities

  • Run the GTM operating cadence, including weekly pipeline reviews, forecast calls, and quarterly business reviews, owning both the underlying data and the narrative

  • Build and own the sales forecasting process, giving leadership an accurate and defensible view of the quarter

  • Design and maintain territory and segment models across all sales motions, and own the territory carve process

  • Build sales capacity, coverage, and quota models that connect hiring plans to revenue targets

  • Own performance reporting across the funnel: conversion, pipeline health, rep productivity, attainment, and ramp

  • Conduct strategic analyses to identify where the business is working and where it is not, and turn findings into clear recommendations for sales leadership

  • Drive high-priority cross-functional GTM initiatives, from annual planning through execution

  • Partner with Sales, Marketing, Customer Success, and Strategic Finance to keep the go-to-market plan grounded in shared data

Qualifications

  • Significant experience in GTM strategy, sales operations, revenue operations, or a similar function at a high-growth company, with direct exposure to what breaks as a sales team scales and a record of fixing it

  • Strong SQL and hands-on analytical skills; you pull your own data and build your own models rather than waiting on analyst support

  • Deep familiarity with Salesforce and experience working directly in a data warehouse such as Snowflake

  • Proven ability to run an operating cadence with senior sales leaders and hold the organization to it

  • Skilled at structuring ambiguous problems and communicating recommendations clearly to executives

  • Comfortable moving between long-range planning and same-day operational questions

  • Exceptional written and verbal communication; comfortable presenting to senior stakeholders

  • Bachelor's degree or equivalent experience

Nice to Haves

  • Experience operating a usage-based or consumption business model, where forecasting and planning go beyond seat counts

  • Background in management consulting, strategic finance, or corporate strategy prior to an operating role

  • Experience at an AI or enterprise infrastructure company

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About Marketing

The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.

Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.

Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.

About Traffic Manager

The Traffic Manager is the professional responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. With the competitiveness of the digital market, paid traffic professionals are essential for generating qualified leads and maximizing return on advertising investment.

Key skills include campaign management on Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, media planning, metrics analysis (ROAS, CPA, CPC, CTR), A/B testing, remarketing, and landing page creation. Tools like Google Analytics, Google Tag Manager, Hotjar, and automation platforms are essential.

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About Ecommerce Analyst

The Ecommerce Analyst is the professional responsible for analyzing online sales data, buyer behavior, and virtual store performance to guide strategic decisions. They combine data analysis with ecommerce knowledge to optimize conversion, average order value, and return on investment.

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The Advertising area is aimed at the planning, creation, and delivery of communication campaigns to promote brands, products, ideas, or services. Professionals in the sector work in advertising agencies or in-house marketing departments in creative fields (art direction, copywriting), strategic planning, account management, and media buying.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About Project Manager

The Project Manager is the professional responsible for planning, executing, and controlling projects end-to-end, ensuring they are delivered on time, within budget, and with the expected quality. With the growing complexity of businesses, project management professionals are fundamental to organizational success.

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About Finance

The Finance area in technology companies combines traditional financial knowledge with advanced digital tools. FP&A, controlling, and corporate finance professionals are essential for the organization's financial health.

Key skills include financial modeling, metrics analysis (MRR, ARR, LTV, CAC), ERP (SAP, Oracle), and BI tools. Certifications like CFA and CPA-20 are differentiators.

The financial sector offers stable opportunities with competitive salaries, especially in fintechs and large technology companies.

About Web Master

The Web Master is the professional responsible for maintaining, securing, and ensuring the technical performance of websites and web applications. They manage servers, hosting infrastructure, uptime monitoring, and ensure everything runs fast and reliably.

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Web Masters in technology companies are highly valued, especially those who master DevOps, SRE, and can guarantee uptime and performance at scale. The field offers opportunities from junior webmaster to SRE and infrastructure engineer, with a focus on reliability, security, and speed.

About Agile

The Agile and Digital Transformation area is fundamental for organizations seeking efficiency and rapid adaptation. Agile professionals facilitate processes, eliminate bottlenecks, and promote a culture of continuous improvement.

Key certifications include CSM, PSM, SAFe, ICP, and Kanban. Knowledge of Scrum, Kanban, XP, and agile frameworks is essential, as are leadership and facilitation soft skills.

Senior Agile coaches and Scrum Masters are highly valued, especially in technology companies that adopt agile methodologies at scale.

About Traffic Analyst

The Traffic Analyst (paid media/performance specialist) is the professional responsible for creating, managing, and optimizing sponsored ad campaigns on digital platforms such as Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. They monitor conversion metrics, analyze return on investment (ROAS), perform A/B testing on ads and landing pages, and manage the marketing budget to maximize lead generation and qualified sales.

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Finance Career Guide

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Communication Career Guide

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Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

The Audiovisual Revolution in the Digital Age

Discover the skills, cloud tools, and strategic mindsets that tech giants, global agencies, and startups demand from video professionals in 2026.

The audiovisual market has undergone a radical transformation. The era when the best opportunities were restricted solely to traditional film studios or television networks is over. Today, the massive volume of premium hiring—including 100% remote positions and six-figure compensation packages—comes from tech companies, digital product startups, Growth Marketing agencies, and streaming-focused production houses.

To stand out in this new landscape, it is no longer enough to just "know how to cut video." The modern professional must be a visual problem solver, possessing a deep understanding of audience retention, cross-platform formats, and cloud-based workflows.

1. Master Cloud Workflows and Collaboration

If you are looking for a global remote position, the first barrier you will face is infrastructure. International production companies and tech startups no longer ship external hard drives via mail. They require candidates who know how to operate seamlessly within real-time review and collaboration ecosystems.

  • Frame.io: It has become the industry standard (now natively integrated into Adobe). Knowing how to manage real-time feedback and version control using Frame.io is an absolute prerequisite for senior editors.
  • Proxy Workflows: Mastering the creation and editing of proxies in Premiere Pro or DaVinci Resolve is non-negotiable for anyone editing 4K/6K footage remotely on standard internet connections.
"The ability to collaborate asynchronously and manage media in the cloud is no longer a perk, but the backbone of modern post-production teams." — Frame.io Insider

2. Embrace Integrated Artificial Intelligence

The fear of being replaced by AI is common, but corporate reality tells a different story: companies are actively hiring professionals who leverage AI to multiply their productivity. Tech recruiters are looking for talent who can automate tedious tasks and focus on high-level art direction.

  • Generative AI: Tools like Runway Gen-2, Midjourney, and Adobe Firefly are being used to create storyboards, expand backgrounds (Generative Fill), and generate auxiliary assets for Motion Graphics on the fly.
  • Audio and Roto AI: Using tools like Adobe Podcast AI for one-click audio cleanup and DaVinci Resolve's Magic Mask for automatic rotoscoping reduces hours of manual labor to mere minutes. Highlight these efficiency gains on your resume.

3. Your Portfolio is Your Ultimate Currency

In the audiovisual universe, your text-based resume matters far less than your Showreel. However, the most common mistake is creating a Reel filled only with pretty pictures and upbeat music, devoid of context.

According to hiring guidelines from top agencies listed on Motionographer, a top-tier portfolio must feature:

  1. The "Breakdown": Don't just show the final render. Show the layers, the color correction (before/after), or the raw shapes in After Effects. Prove that you are the architect behind the work.
  2. Focus on Results: If a video you edited for a TikTok Ads campaign increased conversion rates by 30%, state that clearly in the project description. Data-driven results secure B2B contracts.
  3. The Right Platforms: Forget Google Drive links. Host your work on Vimeo (for high-quality playback without ads) or Behance (for detailed project case studies). Even better: have your own dedicated website.

4. Soft Skills and B2B Dynamics

Video editors and motion designers often work in silos, but in modern tech companies, they are fully immersed in agile methodologies (Scrum/Kanban). You will need to interact daily with Copywriters, Product Managers, and Growth Analysts.

Knowing how to receive critical feedback without taking it personally, understanding the difference between a "technical revision" and a "strategic revision," and communicating rendering deadlines clearly are the soft skills that guarantee your retention in high-paying remote roles.

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