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Integrated Campaigns Lead

harvey

San Francisco
Advertising

Job Score

80 pts
On-site model (+70) Advertising (+10)

Why Harvey

At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come.

This is a rare chance to help build a generational company at a true inflection point. We have strong product-market fit and world-class investor support. We’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched.

Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you.

At Harvey, the future of professional services is being written today — and we’re just getting started.

Role Overview

Harvey's users are among the most sophisticated professionals - from managing partners and practice leaders at global law firms to GCs and legal operations executives in-house, and tax and finance leaders adopting AI across their organizations.

These professionals are navigating a fundamental shift in how their work gets done. Reaching them starts with deeply understanding the realities of that work: the problems worth solving, the outcomes that matter, and the questions and skepticism that come with adopting AI. Our best campaigns turn that understanding into ideas and experiences that are useful, credible, and relevant to where each audience is on that journey.

The Integrated Campaigns Lead will build the function responsible for doing exactly that. You'll set Harvey's global integrated campaign strategy: defining our priority audiences, sharpening how we position Harvey, and designing coordinated programs that build awareness, deepen engagement, and drive growth. You'll establish the campaign operating model, prove what works, and build the team and capabilities to scale it globally.

This is a strategic player-coach role with meaningful influence across the company. You'll shape go-to-market priorities alongside leadership across marketing, product, GTM, and you'll stay close enough to the work to write the message, understand the data, and improve the campaign when it matters.

What You'll Do

  • Set Harvey's global integrated campaign strategy. Define the audiences, segments, narratives, and campaign architecture that build relevance with our audiences and drive awareness, engagement, pipeline, and revenue.

  • Turn audience insight into differentiated positioning. Develop messaging rooted in primary research, customer insight, competitive intelligence, and demonstrated use cases. Build claims on evidence and create narratives sophisticated audiences find credible.

  • Translate company priorities into market-facing programs. Partner with Product, Sales, and business leaders to develop marketing strategies around Harvey's most important growth initiatives, connecting what matters to the business with what matters to our audiences.

  • Orchestrate the full marketing system. Bring together digital, social, communications and analyst relations, alliances, events, field marketing, and other channels into cohesive global campaigns, spanning major launches, category-building moments, and always-on programs.

  • Build the measurement system. Define the KPIs, dashboards, attribution signals, and operating cadence that connect campaign investment to audience and business outcomes.

  • Build the team and operating model. Design how the campaigns function works, hire exceptional marketers, and develop them into strategic owners of audiences, programs, and business outcomes.

  • Raise the creative and strategic bar. Establish what great campaign thinking looks like at Harvey, from the quality of the insight and sharpness of the message to the craft of the execution and rigor of the measurement.

  • Build an AI-native campaign engine. Apply AI across audience research and modeling, creative development, experimentation, personalization, localization, and performance analysis. Develop repeatable approaches that raise the capabilities of the broader marketing organization.

What You Have

  • 8+ years of B2B marketing experience, including significant ownership of integrated campaigns, demand generation, or go-to-market programs within enterprise software or high-growth SaaS.

  • A record of building and scaling. You've created teams, programs, or operating models and know how to introduce structure without introducing unnecessary process.

  • Experience building and leading exceptional teams. You've hired, developed, and retained high-performing marketers.

  • Strong commercial instincts. You've owned multi-million-dollar investments and understand how to connect marketing decisions to audience impact, pipeline, revenue, and ROI.

  • Exceptional positioning and messaging judgment. You know how to get from audience research and market insight to a differentiated point of view, and you're a strong enough writer to do the work yourself when the stakes are high.

  • Exceptional cross-functional influence. You've orchestrated digital, social, communications, analyst relations, partnerships, events, and field marketing as one system rather than optimizing a single channel in isolation.

  • Hands-on fluency with AI. AI is already part of your campaign workflow. You have informed opinions about where it meaningfully improves marketing, and where human judgment remains the advantage.

  • A player-coach operating style. You're comfortable setting strategy with senior leaders and equally comfortable opening the doc, digging into the dashboard, rewriting the brief, or working through the details with the team.

  • Comfort with ambition and ambiguity. You can create clarity where there isn't yet a playbook, move quickly without lowering the bar, and build systems that become more sophisticated as Harvey grows.

Compensation

$164,000 - $246,000 USD

Depending on your location, an Applicant Privacy Notice may apply to you. You can find all of our Applicant Privacy Notices here.

#LI-BG1

Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai

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About Advertising

The Advertising area is aimed at the planning, creation, and delivery of communication campaigns to promote brands, products, ideas, or services. Professionals in the sector work in advertising agencies or in-house marketing departments in creative fields (art direction, copywriting), strategic planning, account management, and media buying.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About Customer Service

The Customer Service / Client Relations area is essential for ensuring customer satisfaction, retention, and a good relationship. Professionals in this field are the primary interface for communication, handling inquiries, requests, feedback, and ensuring a high-quality day-to-day experience. Skills in communication, problem-solving, empathy, and patience are indispensable.

About Project Management

Project Management is essential to ensure strategic initiatives are delivered on time, within scope, and with quality. PM professionals coordinate teams, manage risks, and communicate with stakeholders.

Key methodologies include PMBOK, PRINCE2, Scrum, and Kanban. Tools like Jira, Asana, Monday, and MS Project are widely used in daily work.

Certifications like PMP and PgMP are important differentiators in the market, with growing demand in technology and consulting companies.

About Customer Success

Customer Success is the area responsible for ensuring clients achieve their goals when using the product or service. It is a strategic function for retention, expansion, and customer satisfaction.

Key skills include account management, churn analysis, NPS, onboarding, upsell, and cross-sell. Knowledge of CS tools like Gainsight, Totango, and ChurnZero is a differentiator.

CS is becoming increasingly strategic in SaaS companies, with professionals directly contributing to recurring revenue growth (MRR/ARR).

About Automation Analyst

The Automation Analyst is the professional responsible for identifying process optimization opportunities and developing automated workflows (RPA, scripts, or integrations). They map manual and repetitive tasks across various company areas and build automation solutions using low-code/no-code platforms (such as Zapier, Make, Power Automate, n8n) or RPA tools (such as UiPath), driving operational efficiency and error reduction.

About Data

The Data field has undergone a radical transformation with the rise of Generative AI. Data professionals are fundamental for evidence-based decision-making across all industries.

Key specializations include Data Engineering, Data Science, Business Intelligence, Machine Learning Engineering, and Analytics. Tools like SQL, Python, Spark, dbt, and cloud platforms (AWS, GCP, Azure) are essential.

The data market continues with high demand and salaries among the most competitive in the technology sector, with many remote work opportunities.

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Communication Career Guide

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Administration Career Guide

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Data Science, Data Engineering, BI, Machine Learning, and AI. From training to the job market.

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Product Career Guide

Product Management, Product Ownership, Agile, Scrum, and OKRs. From strategy to execution.

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Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

Why the Data Era Has Never Been More Profitable

Discover how BI professionals are shaping the corporate future, driving strategic decision-making, and landing the best global remote jobs in the market.

Reading time: 5 minutes | Category: Data / BI

The Data Market Explosion

A decade ago, oil was considered the world's most valuable resource; today, that title indisputably belongs to data. However, raw data without interpretation is just noise. It is exactly at this turning point that the Business Intelligence (BI) market exploded in demand and financial valuation.

Companies of all sizes, from agile startups to global unicorns, have realized they can no longer base their decisions on guesswork. The BI professional has become the architect of financial and operational predictability. According to Gartner, in its annual reports on the Magic Quadrant for Analytics and BI, adopting business intelligence platforms is no longer a competitive advantage, but a matter of corporate survival.

The Required Profile: Way Beyond the Dashboard

The biggest mistake professionals make when trying to transition into Business Intelligence is believing the job comes down to creating pretty visual panels (Dashboards). Today's market, especially international companies paying six-figure salaries, requires a deep analytical mindset combined with solid technical skills.

Tech Recruiters are configuring their ATS systems (like Greenhouse and Ashby) to filter candidates who master the following verticals:

  • Data Modeling and ETL: The ability to Extract, Transform, and Load data from multiple sources into a Data Warehouse or Data Lake.
  • Query Languages: Advanced proficiency in SQL remains the backbone of any data operation.
  • Advanced Visualization: Tools like Microsoft Power BI (with deep knowledge in DAX), Tableau, and Looker are mandatory requirements.
  • Critical Thinking & Business Acumen: As highlighted by the Harvard Business Review, data professionals must translate technical complexity into clear answers for C-Level executives.

Compensation and the Global Job Route (US Remote)

The Business Intelligence market is perfectly adaptable to the Remote Worldwide model. Because the work essentially deals with cloud infrastructure and logical analysis, geographical barriers have been completely eliminated.

"The ability to analyze massive volumes of data and extract actionable insights is the most valued skill in the new digital economy. The global market is literally buying intelligence."

For global professionals, this represents a golden opportunity. North American and European startups are actively seeking Senior BI talent to work remotely, offering compensation in strong currencies (USD and EUR) through B2B contracts. Base salaries that easily surpass the $80,000 to $120,000+ range (six-figure compensation) are a common reality for Mid-level and Senior analysts who have fluent English and a robust analytical portfolio.

How to Stand Out in the Technical Interview

To break through the technical interview barrier for premium BI positions, candidates must prepare a problem-oriented portfolio. Instead of presenting a generic sales dashboard, showcase a documented case study. Show the data source, how the SQL was structured for cleansing, which predictive or statistical models were applied, and, most importantly, what was the financial impact (ROI) of that analysis.