Head Of Global Product Marketing - San Francisco
Plaud
Híbrido
San Francisco, CA
Product
Marketing
Business Analyst
Public Relations
Advertising
Job Score
100 pts
Hybrid model (+80)
Product (+10)
Marketing (+10)
Business Analyst (+10)
About Plaud Inc.
Plaud is building the real-world AI interface for professionals to amplify intelligence, elevate productivity and performance, loved by over 3,000,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud captures, structures, and compounds the intelligence generated in conversations — so humans can think better, decide faster, and execute with clarity.
Plaud Inc. is a Delaware-incorporated, San Francisco-based company. With ISO 27701, GDPR, SOC 2 Type II, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.
To learn more about Plaud, please visit https://www.plaud.ai and follow along on Instagram, X, Facebook, Linkedin, and YouTube.
Why You Should Join Us
Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think.
Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years.
Define the next-gen paradigm for human-AI interaction.
Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion.
Work with passionate teammates who value innovation, collaboration, and customer success.
Grow your career in a culture that champions continuous learning and fast career development.
Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.
About the role
Plaud is looking for a leader to run global product marketing for our ecosystem of AI hardware and software. You'll own positioning, messaging, and go-to-market across every launch, connecting product truth to brand narrative at global scale.
You'll turn the roadmap into category-defining launches and win the comparison moments where buyers decide, while leading and scaling the global PMM team across product lines and regions.
Mission
Own how Plaud's products are positioned, launched, and proven in market.
What you will do
Own global positioning, messaging architecture, and pricing input across the full AI hardware and software portfolio
Build the message house for each product with brand strategy, and hand activation-ready frameworks to regional partners that don't require central rewrites
Lead end-to-end launch strategy and execution for tier-one products, from naming and embargo strategy through reviewer seeding, marketplace content readiness, and sustain, benchmarking every launch against the best consumer AI hardware releases
Run the competitive program: win-loss reading, feature-gap tracking, counter-positioning, and comparison-surface strategy across Amazon PDPs, search, YouTube and Reddit reviews, and AI assistant answers
Own claims substantiation with legal, so every stat, superlative, and market-position claim is cleared before use, and maintain the governance workflow as the portfolio and claim volume grow
Partner with product on roadmap input: what the market rewards and where the category gaps sit
Lead and scale the global PMM team: set the operating model, develop team members, and serve as the cross-functional authority connecting roadmap to brand narrative and regional activation
Qualifications
10+ years in product marketing, including 5+ years leading a PMM team of 5 or more at a consumer tech, AI, or hardware company
Ownership of at least two full hardware or hardware-plus-software launch cycles, end to end (not campaign support), from positioning through day-one conversion surfaces and sustain
Experience positioning products in a category under active competitive attack, with real counter-positioning discipline rather than category-leader messaging alone
Experience managing PMM across multiple markets with regional activation partners, and building messaging systems regions can run without central rewrites
Experience pricing and packaging a hardware-plus-subscription model, and an understanding of the trade-offs between device margin, subscription attach, and perceived value
Strong positioning craft: segmentation, jobs-to-be-done, message hierarchy, and proof-point architecture
Launch mechanics fluency: reviewer seeding, embargo strategy, retail and marketplace content readiness, and day-one conversion surfaces
Competitive intelligence fluency: win-loss reading, feature-gap tracking, and counter-messaging discipline, plus familiarity with platforms like Crayon and Klue
The ability to explain model-driven features accurately without overclaiming
An evidence-led approach with executives: you bring win-loss data, conversion analysis, and competitive benchmarks rather than opinion, and you can hold the line between what the product does and what marketing wants to say, even under pressure from product or brand stakeholders
Preferred Qualifications
Experience with AI-feature products: explaining model-driven capabilities to reviewers, press, and retail partners, and navigating the legal review that comes with AI performance claims
Hands-on depth in comparison moments: optimizing Amazon PDP content, mapping search intent to messaging, and influencing how AI assistants surface product answers
A track record of translating founder or engineering conviction into positioning the market accepts, ideally somewhere the product and marketing teams had real tension to resolve
What we offer
Founding Team: Opportunity to join the founding team of this new initiative, with meaningful ownership and impact on a fast-growing startup.
Competitive Compensation: $200K-$310K base salary+performance bonus+Equity.
Comprehensive Benefits: Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy.
Retirement Planning: 401(k) plan for full time employees with company matching.
Paid Time Off: Unlimited PTO, plus 13 paid holidays.
New Parent Leave: 12 weeks of paid time off to spend time with your new family, regardless of gender.
Hybrid Office: Minimum of 3x in office per week.
Gear: New hires are equipped with their choice of new top-of-the-line laptops and workstation setups.
Perks: Best office equipment. Annual offsites. Free office drinks and snacks. Commuter Benefits.
Plaud is and will continue to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristics.
What did you think of this job?
Loading comments...
About Product Management
Product Management is one of the most strategically relevant areas in technology organizations. The Product Manager is responsible for defining product vision, prioritizing features, and coordinating multidisciplinary teams to deliver value to users.
Essential skills include strategic thinking, data analysis, communication, leadership, and technical knowledge. Tools like Jira, Confluence, Miro, and analytics platforms are fundamental in daily work.
Salaries for PMs range from entry-level to senior positions at major tech companies, with growing opportunities for international remote work.
About Marketing
The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.
Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.
Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.
About Business Analysis
The Business Analyst (BA) is the professional responsible for identifying problems, opportunities, and solutions in organizational processes, acting as a bridge between business areas and the technology development team. They gather and specify requirements, map value streams, design future processes, and help ensure that software deliveries align with the company's strategic goals.
About Public Relations
The Public Relations (PR) area focuses on managing the reputation, image, and communication of an organization with its various stakeholders (such as clients, investors, employees, media, and the community). PR professionals develop corporate communication strategies, manage media relations (press relations), organize institutional events, and work in image crisis prevention and management.
About Advertising
The Advertising area is aimed at the planning, creation, and delivery of communication campaigns to promote brands, products, ideas, or services. Professionals in the sector work in advertising agencies or in-house marketing departments in creative fields (art direction, copywriting), strategic planning, account management, and media buying.
Discover Other Areas
Understand the scope of work, key skills, and tools used in different career areas.
About Agile
The Agile and Digital Transformation area is fundamental for organizations seeking efficiency and rapid adaptation. Agile professionals facilitate processes, eliminate bottlenecks, and promote a culture of continuous improvement.
Key certifications include CSM, PSM, SAFe, ICP, and Kanban. Knowledge of Scrum, Kanban, XP, and agile frameworks is essential, as are leadership and facilitation soft skills.
Senior Agile coaches and Scrum Masters are highly valued, especially in technology companies that adopt agile methodologies at scale.
About Information Security
The Information Security area is one of the most strategic and in-demand fields in the technology market. With the rise of cyberattacks, data breaches, and regulations like LGPD and GDPR, companies of all sizes invest heavily in professionals who can protect their digital assets.
Key specializations include Network Security, Cloud Security (AWS, Azure, GCP), Offensive Security (Penetration Testing, Red Team), Defensive Security (SOC, Blue Team), AppSec, and Security Governance. Tools like SIEM (Splunk, QRadar), firewalls, EDR, and Vulnerability Management platforms are essential.
Certifications like CISSP, CEH, OSCP, CompTIA Security+, and AWS Security Specialty are important differentiators. Information security professionals are among the highest-paid in the sector, with growing demand especially in fintechs, healthtechs, and large enterprises.
About Backend
The Backend area is responsible for all server logic, APIs, databases, and infrastructure that support web and mobile applications. Backend professionals ensure that systems are scalable, secure, and performant.
Key skills include languages like PHP, Java, Python, Ruby, Go, and Node.js, frameworks like Laravel, Spring Boot, Django, and Express, databases (MySQL, PostgreSQL, MongoDB, Redis), software architecture (clean architecture, DDD, microservices), and API security (OAuth, JWT).
Backend developers in technology companies are highly valued, especially those who master microservices architecture, cloud computing, and high-scale performance. The field offers opportunities from junior developer to software architect, with a focus on scalability, security, and efficiency.
About Social Media
The Social Media area is one of the most dynamic and constantly evolving fields in digital marketing. Social media professionals are responsible for creating, managing, and optimizing brand presence on digital platforms, building engagement and community with the target audience.
Key skills include social media management (Instagram, TikTok, LinkedIn, Facebook, YouTube), social media content creation, community management, paid social media (Meta Ads, LinkedIn Ads, TikTok Ads), metrics analysis, and strategic planning. Tools like Hootsuite, Sprout Social, Buffer, Later, and analytics platforms are essential.
Social media professionals in technology companies are highly valued, especially those who master paid social, social media analytics, and content strategies for different platforms. The field offers opportunities from analyst to head of social media, with a focus on growth, engagement, and return on investment.
About Web3
The Web3 area represents the new phase of the decentralized internet, built on blockchain technology. Web3 professionals create decentralized applications (dApps), interact with smart contracts, manage digital assets (cryptocurrencies and NFTs), and utilize DeFi (Decentralized Finance) protocols, revolutionizing how data, ownership, and finance are managed online.
Comments 0