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Technical Community Manager, Campus Leaders

openai

Híbrido San Francisco
Content

Job Score

90 pts
Hybrid model (+80) Content (+10)

About OpenAI

OpenAI’s mission is to ensure that general-purpose artificial intelligence benefits all of humanity. We build models and products that help people learn, create, and solve problems—and we work to do so safely and responsibly.

About the Team

OpenAI’s products are talked about by people, not just press and pundits. More than 900 million people use our tools each week, learning from one other and passing along what works. Their stories shape our reputation and encourage others to try our products.

Our community team builds direct relationships & channels with people who use our tech then amplifies their stories and use cases so peers can learn from them and channels their insights to our product and research teams.

About the Role

We’re hiring a full-time program and community manager to shape how we show up on college campuses where usage of our tools is most advanced.

This person will own relationships with a small group of campuses with dense populations of builders and future startup founders that are on the cutting edge of adoption and have a tremendous influence on how students, builders, and the broader world understands emerging technology.

You’ll be tasked with shaping our approach to how we build and measure our engagement on frontier campuses, aligning that strategy with cross-functional teams, and also providing personalized support to student leaders on these campuses.

You’ll work closely with community, marketing, product, recruiting, startup and education teams plus our agency to ensure students have the best possible experience learning and building with OpenAI.

In this role, you will:

  • Identify and develop deep relationships with the standout student leaders who should have a closer relationship with OpenAI at leading global campuses with dense populations of builders and future startup founders.

  • Learn the culture, priorities, and opportunities unique to each campus and identify where OpenAI can provide the most value.

  • Support campus leaders in planning their semester strategy, recruiting members, and building sustainable engagement on campus.

  • Serve as the primary point of contact between OpenAI and frontier campus chapters, helping students navigate resources, opportunities, and support.

  • Partner with chapter leaders and groups to design and execute exceptional events, workshops, and campus activations.

  • Design and refine engagement formats that help students across these campuses build and stay up to date with our tools.

  • Connect campus leaders with relevant OpenAI teams, speakers, programs, partners and opportunities when appropriate.

  • Coach and support campus leaders as they grow thriving communities and programs on their campuses. Forge a strong relationship network among campus leaders so they can learn from and support one another.

  • Capture insights, playbooks, and best practices from frontier campuses and help translate them into resources for the broader Campus Leaders network globally.

  • Surface exceptional students, projects, and community initiatives to relevant teams across OpenAI.

  • Gather feedback from campus communities and share insights that can inform product, education, and community strategy.

  • Continuously strengthen the network of student leaders shaping how the next generation learns, builds, and collaborates with AI.

Must-haves

  • Deep knowledge of AI tools, including ChatGPT, Codex, and our APIs and coding ability, with comfort helping students build, debug, prototype, and apply OpenAI products in real, highly-technical projects.

  • Has personally built, prototyped, or shipped projects using AI tools, APIs, agents, coding assistants, or related developer workflows.

  • Exceptional communication skills and the ability to build trusting, sincere relationships with ambitious, highly capable people.

  • Strong project and program management skills, with experience coordinating and events, initiatives, or communities involving multiple stakeholders.

  • Demonstrated ability to operate independently, exercise good judgment, and navigate ambiguity.

  • Strong pulse on AI-native builder culture: actively follows and participates in technical builder communities, understands what exceptional AI projects and workflows look like, and can identify standout students, projects, and communities early.

  • Experience designing and executing community programs, events, workshops, fellowships, ambassador programs, or similar initiatives.

  • Strong organizational skills and attention to detail, with the ability to manage multiple campus relationships simultaneously.

Nice-to-haves

  • Experience working with university students, campus organizations, startups, research communities, and/or developer ecosystems.

  • Experience running hackathons, conferences, workshops, or other community-driven events.

  • Experience gathering community insights and translating them into recommendations for product, education, or marketing teams.

  • Experience creating community content, newsletters, guides, or playbooks to empower leaders on the ground.

  • Existing relationships within leading universities, student organizations, research communities, or entrepreneurial ecosystems.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

OpenAI Global Applicant Privacy Policy

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Sobre a área de Conteúdo

A área de Conteúdo e Social Media é essencial para construir presença digital e engajamento com audiências. Profissionais criam estratégias de conteúdo, gerenciam redes sociais e desenvolvem narrativas de marca impactantes.

As principais habilidades incluem copywriting, storytelling, gestão de comunidades, análise de métricas, produção audiovisual e conhecimento de algoritmos de cada plataforma.

Com o crescimento do marketing de influenciamento e do commerce via social, essa área continua gerando novas oportunidades de carreira.

Guias de Carreira

Guia de Carreira em Tecnologia

Planejamento, habilidades, entrevistas e crescimento profissional em TI, Ciência de Dados, DevOps e Produto.

Ler guia completo →

Guia de Carreira em Design

UX/UI, Design Gráfico, Design de Produto. Portfólio, ferramentas, entrevistas e crescimento na área de Design.

Ler guia completo →

Guia de Carreira em Marketing

SEO, Mídia Paga, Growth, Marketing de Conteúdo. Certificações, ferramentas e estratégias para crescer no Marketing Digital.

Ler guia completo →

Guia de Carreira em Finanças

Mercado financeiro, investimentos, finanças corporativas, certificações e estratégias para crescer na área financeira.

Ler guia completo →

Guia de Carreira em Comunicacao

Jornalismo, RP, Comunicacao Corporativa, Marketing de Conteudo e Producao Multimidia.

Ler guia completo →

Guia de Carreira em Administracao

Gestao de Empresas, RH, Logistica, Consultoria, Gestao de Projetos e Empreendedorismo.

Ler guia completo →

Guia de Carreira em Dados

Ciencia de Dados, Engenharia de Dados, BI, Machine Learning e IA. Da formacao ao mercado.

Ler guia completo →

Guia de Carreira em Produto

Product Management, Product Ownership, Agile, Scrum e OKRs. Da estrategia a execucao.

Ler guia completo →

Dica do Especialista

O Novo Jogo do Marketing Digital em 2026

O mercado de marketing digital em 2026 consolidou uma ruptura definitiva: o conteúdo que apenas informa tornou-se commodity. Se anos atrás a briga era por "produzir em volume para ser visto", o avanço exponencial da Inteligência Artificial Generativa e das regras de privacidade mudou o foco. O marketing digital hoje exige uma abordagem preditiva, altamente técnica e, paradoxalmente, muito mais humana.

Neste cenário maduro, não basta dominar ferramentas de anúncios ou publicar nas redes sociais. A disputa agora acontece nos bastidores tecnológicos: na gestão de dados primários, na integração do marketing com vendas e na capacidade de criar uma marca com autoridade inquestionável.

1. O Fim do "Hacking" e a Ascensão do First-Party Data (Dados Proprietários)

Com regulamentações rígidas de privacidade globais e o fim do suporte a cookies de terceiros pelos principais navegadores, as estratégias baseadas em "perseguir" o usuário pela web perderam força. O novo ativo mais valioso de uma empresa chama-se First-Party Data (dados coletados diretamente do consumidor, com consentimento).

Empresas que passaram os últimos anos construindo bases sólidas de leads e clientes (Inbound Marketing) possuem uma vantagem absurda sobre concorrentes que dependem exclusivamente do tráfego pago (Outbound) e de algoritmos do Google ou da Meta.

Ação Prática: O "Muro de Conteúdo"

Em 2026, marcas estão investindo pesadamente em plataformas próprias, comunidades e conteúdos premium que exigem cadastro (e-mail, preferências de consumo) para acesso, fugindo da dependência das redes sociais de terceiros.

2. IA Integrada, mas "Fadiga do Fake" no Conteúdo

A Inteligência Artificial já é rotina para a esmagadora maioria dos profissionais de marketing. Ferramentas como LLMs (modelos de linguagem grandes) otimizam processos, geram copies básicos, estruturam automações complexas (CRM) e prevêem comportamentos do usuário. No entanto, o uso da IA para Geração de Conteúdo em Massa fracassou.

"O mercado já batizou o movimento de ‘fadiga do fake’: a rejeição crescente a conteúdo genérico, perfeitamente estruturado, mas sem substância, ponto de vista ou experiência real."

Para se destacar em 2026, as marcas precisam comprovar o E-E-A-T (Experiência, Expertise, Autoridade e Confiabilidade). Os motores de busca e de IA (como Perplexity e ChatGPT Search) priorizam respostas que trazem vivência humana e opiniões de especialistas de nicho, penalizando textos robóticos ou puramente informativos.

3. SEO Multimodal e Social SEO

As buscas deixaram de ser exclusivas do Google e do formato de texto. Hoje, o SEO é fragmentado em duas grandes frentes que não podem mais ser ignoradas:

  • Busca Generativa e Multimodal (GEO): Otimização não apenas para links, mas para que a IA resuma a sua marca como "A" resposta para o usuário. Isso envolve dados estruturados perfeitos e otimização para buscas por voz e imagem (Google Lens).
  • Social SEO: O TikTok, Instagram e YouTube se tornaram os buscadores primários para as novas gerações. Em 2026, criar conteúdo otimizado com palavras-chave dentro das próprias redes sociais é tão vital quanto ranquear em motores tradicionais.

4. O Profissional de 2026: Obsessão por Performance e Growth

Para quem busca atuar na área, o mercado esfriou para o "especialista em apertar botões" (o gestor de mídias sociais genérico). As grandes oportunidades estão concentradas na intersecção entre criatividade, vendas e dados. As carreiras mais valorizadas são:

  • Growth Marketers e Especialistas em CRO (Otimização de Conversão): Profissionais focados em encontrar gargalos no funil de vendas, melhorando a experiência do usuário em landing pages e retendo clientes.
  • Analistas de Dados / Power BI no Marketing: Quem consegue comprovar o Retorno sobre Investimento (ROI) de cada real gasto, integrando os dashboards de marketing diretamente às metas do time comercial.
  • Estrategistas de Automação e CRM: O foco mudou do simples "disparo de e-mail" para a automação inteligente preditiva, que personaliza a comunicação no tempo certo, com a mensagem exata.

Conclusão

Em 2026, o marketing digital de sucesso é aquele que automatiza e escala a operação tecnológica através da inteligência artificial e uso inteligente de dados, mas mantém a estratégia, a empatia e a conexão humana como diferenciais insubstituíveis. O marketing não é mais sobre ser visto em todo lugar; é sobre ser relevante no lugar exato.