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People Advisor

swap

Híbrido London
Advertising

Job Score

90 pts
Hybrid model (+80) Advertising (+10)

About Swap

Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience.

Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence.

At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works.

About the role

In the People Advisor role, you’ll work closely with the HRBP and wider People team to deliver a proactive, high-quality People service across Swap. You’ll act as a trusted advisor to managers and employees, providing practical guidance and support across employee relations, performance management, manager coaching and the wider employee lifecycle. Combining hands-on HR expertise with a solutions-focused approach, you’ll help managers navigate complex people matters confidently, ensure consistent and compliant People practices across our global teams, and drive continuous improvement through data, technology and automation as Swap continues to scale.

Key Responsibilities

Employee Relations

  • Support and, where appropriate, lead employee relations matters, including disciplinary, grievance, capability, performance, absence management, flexible working and family leave. Use sound judgement and discretion, and escalate complex or high-risk cases to the HRBP.

  • Own probation and absence management end to end, giving managers and employees practical, timely advice and escalating more complex matters.

Manager Coaching & Capability

  • Coach and support managers to handle people issues confidently and consistently, including performance management, calibration, capability development and challenging conversations.

  • Partner with People Managers to provide 1:1 coaching, support and guidance on employee relations issues, in support of the HRBP.

Employee Lifecycle & People Operations

  • Act as the day-to-day point of contact for employees and managers on HR questions across the employee lifecycle, including onboarding, policy interpretation, benefits and performance management, working alongside the People Operations team.

  • Lead on family leave and flexible working requests.

  • Maintain accurate employee records and HR systems, and help build out People processes and documentation.

  • Help coordinate and run core HR cycles, including performance reviews, compensation planning and engagement surveys.

Compliance

  • Help ensure compliance with employment law and best practice across the UK, Europe and the US, in consultation with the HRBP and external counsel as needed.

Continuous Improvement

  • Work with the People Operations team to drive continuous improvement across the People function. Identify opportunities to simplify processes and improve workflows, and use AI and automation to create efficiency and free up time for more strategic partnering.

Requirements

  • CIPD Level 3 (or equivalent qualification or experience).

  • 3–5 years’ HR generalist or advisory experience, ideally in a fast-paced, high-growth environment.

  • Confident and knowledgeable enough to manage employee relations issues independently, with sound judgement on when to escalate.

  • A proactive, solutions-oriented approach and a track record of taking initiative.

  • Exposure to multi-jurisdiction employment matters is an advantage, given Swap Commerce’s footprint across the UK, Ireland, the Netherlands, the US, Israel, Spain and Canada.

  • Strong technical capability and data literacy, and comfort using data and technology to inform decisions and drive efficiency.

What we offer

💰 Competitive base salary: Pay that reflects your experience and the impact you’ll have, reviewed regularly as you grow with us.

📈 Stock options: Own a piece of what we’re building. As a high-growth scale-up, you’ll share in the upside as the company grows.

🏖️ Generous PTO: Competitive annual leave, with public holidays on top, plus your birthday off so you can celebrate properly.

🏥 Private healthcare: Comprehensive private medical cover, so you can get the care you need quickly.

🏦 Pension contributions: Company contributions to help you build long-term financial security.

🧘 Wellness benefits: Support for your physical health and wellbeing, so you can look after yourself in the way that works for you.

💚 Mental health support: Access to mental health resources and support, because looking after your mind matters as much as your body.

👶 Enhanced maternity and paternity leave: Extra support when you’re growing your family, so you can focus on what matters most.

🏡 Flexible working: Choose how and where you do your best work, with the trust and autonomy to manage your own time.

✈️ Work abroad for 4 weeks a year: Take your laptop somewhere new for up to four weeks each year, whether that’s family, travel, or a change of scenery.

🎉 Quarterly team offsite budget: A dedicated budget each quarter for your team to get together, connect, and have fun.

🍻 Thursday happy hour: Wind down the week with your colleagues at our Thursday happy hour, held across all of our locations.

🥞 Breakfast Mondays: Start the week with a good meal and good company.

Diversity & Equal Opportunities:

We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.

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About Advertising

The Advertising area is aimed at the planning, creation, and delivery of communication campaigns to promote brands, products, ideas, or services. Professionals in the sector work in advertising agencies or in-house marketing departments in creative fields (art direction, copywriting), strategic planning, account management, and media buying.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About Product Manager

The Product Manager (PM) is the professional responsible for defining the strategy, vision, and roadmap of a digital product. They work at the intersection of technology, business, and user experience (UX), leading the discovery and delivery of solutions that solve real problems in a viable way for the company.

Key skills include product discovery, data and metrics analysis (AARRR, NPS, LTV), user research, go-to-market strategy, roadmapping, strategic prioritization, and leadership by influence. Tools like Amplitude, Mixpanel, Hotjar, Jira, and Notion are fundamental.

Product Managers play a central role in the growth of startups, scale-ups, and large technology companies, with career progression opportunities to Product Leader, Head of Product, and Chief Product Officer (CPO).

About Digital Marketing

Digital Marketing is a constantly expanding field, driven by e-commerce growth and the need for a strong digital presence. Marketing professionals master tools like Google Ads, Meta Ads, HubSpot, Google Analytics, and automation platforms.

Most sought-after specializations include Growth Marketing, Performance, SEO, Content Marketing, and Growth Hacking. The combination of creativity with data analysis is the most valued differentiator in the market.

The market offers opportunities in both agencies and technology companies, with competitive salaries and remote work possibilities.

About Project Manager

The Project Manager is the professional responsible for planning, executing, and controlling projects end-to-end, ensuring they are delivered on time, within budget, and with the expected quality. With the growing complexity of businesses, project management professionals are fundamental to organizational success.

Key skills include planning and scheduling, scope, cost, risk, quality, and resource management, stakeholder communication, cross-functional team leadership, and use of agile and traditional methodologies. Certifications like PMP, PRINCE2, and Six Sigma are important differentiators.

Project Managers in technology companies are highly valued, especially those who master agile methodologies (Scrum, Kanban), tools like Jira and MS Project, and can deliver complex projects efficiently. The field offers opportunities from project analyst to head of PMO, with a focus on execution, governance, and business value.

About Web Designer

The Web Designer is the professional responsible for creating visual interfaces for websites, web applications, and landing pages, combining aesthetics, usability, and user experience. They transform business needs into functional and responsive layouts that communicate brand identity.

Key skills include UI design, responsive design, prototyping (Figma, Sketch, Adobe XD), wireframing, design systems, accessibility (WCAG), information architecture, and basic HTML/CSS knowledge. Knowledge of UX design, motion design, and front-end is a differentiator.

Web Designers in technology companies are highly valued, especially those who master design systems, design tokens, and can create interfaces that convert and engage. The field offers opportunities from junior web designer to product designer and design lead.

About Sales

The Sales area is responsible for generating revenue and expanding the customer base. B2B and B2C sales professionals are fundamental for sustainable growth of any organization.

Key skills include prospecting, negotiation, CRM (Salesforce, HubSpot), sales enablement, and value consulting. The consultative and data-driven approach is increasingly valued.

Consultative sellers and senior Sales Managers have very high earning potential, with OTE (On-Target Earnings) that can exceed monthly salaries in technology companies.

Career Guides

Technology Career Guide

Planning, skills, interviews, and professional growth in IT, Data Science, DevOps, and Product.

Read full guide →

Design Career Guide

UX/UI, Graphic Design, Product Design. Portfolio, tools, interviews, and growth in the Design field.

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Marketing Career Guide

SEO, Paid Media, Growth, Content Marketing. Certifications, tools, and strategies to grow in Digital Marketing.

Read full guide →

Finance Career Guide

Financial market, investments, corporate finance, certifications, and strategies to grow in the financial field.

Read full guide →

Communication Career Guide

Journalism, PR, Corporate Communication, Content Marketing, and Multimedia Production.

Read full guide →

Administration Career Guide

Business Management, HR, Logistics, Consulting, Project Management, and Entrepreneurship.

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Data Career Guide

Data Science, Data Engineering, BI, Machine Learning, and AI. From training to the job market.

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Product Career Guide

Product Management, Product Ownership, Agile, Scrum, and OKRs. From strategy to execution.

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Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

The New Paradigm of Digital Marketing and Social Media

The New Paradigm of Digital Marketing and Social Media: Impact, Opportunities, and the Future of the Market

By Mondywork Team | 6-minute read

The Evolution: From "Just Posting" to True Revenue Engines

There was a time when digital marketing was viewed as a secondary department, heavily focused on vanity metrics like likes and follower counts. That era is officially over. In today's global market, Digital Marketing and Social Media Management are the beating heart of customer acquisition, acting as literal Revenue Engines.

Top-tier US startups, unicorns, and global B2B/B2C enterprises have realized that consumer attention is the most expensive asset on the internet. It's no longer just about creativity; it's about merging authentic communication with ruthless data analysis and Artificial Intelligence integrations.

How Does This Market Impact Global Companies?

The impact of modern marketing on the corporate world is absolute. According to the HubSpot State of Marketing report, companies that closely align their digital strategies with sales see a 20% higher revenue growth.

  • CAC Reduction and LTV Focus: Companies rely on marketing professionals to lower Customer Acquisition Cost (CAC) through organic traffic and social media, while simultaneously increasing Lifetime Value (LTV) through retention strategies.
  • Community-Led Growth: Brands don't just want consumers anymore; they want raving fans. Social media has evolved into a community-building channel, where engagement breeds brand advocates who buy repeatedly.
  • Global and Borderless Presence: Digital marketing has shattered geographical borders. A startup in Silicon Valley can easily scale its sales in Europe using campaigns managed by a strategist based in Brazil, Portugal, or anywhere else, working 100% remote.

The 2026 Landscape: What Do Companies Expect?

The digital marketing job market has never been more technical and demanding. The era of the "jack-of-all-trades" generalist is making way for hyper-focused experts and strategists with a systemic vision—the highly sought-after "T-Shaped" professionals.

"Marketing has transitioned from an art based purely on intuition to a science driven by data, predictability, and hyper-segmentation."
— eMarketer Digital Trends

The barrier to entry has risen significantly due to the integration of Artificial Intelligence. Tools that generate copy or images in seconds (like ChatGPT and Midjourney) haven't replaced the professional; they've raised the bar. The market now seeks talent who can "pilot" these AIs to craft strategies, automate workflows using tools like n8n or Zapier, and analyze Business Intelligence (BI) dashboards in Looker Studio.

Golden Opportunities: The Hottest Roles

Highly qualified professionals are being fiercely fought over, especially on platforms like Mondywork, where international companies seek remote talent offering six-figure compensation and global remote flexibility. The areas with the highest demand include:

  1. Growth Marketer / Hacker: The professional focused on rapid experimentation across the marketing funnel (Pirate Metrics - AARRR). They blend marketing, data analysis, and a bit of product engineering to find scalable growth levers.
  2. Performance Manager (Paid Media): The traditional traffic manager has evolved. Today, this professional manages multi-million dollar budgets across Google Ads, Meta Ads, and LinkedIn Ads (essential for B2B), with an absolute focus on ROAS (Return on Ad Spend).
  3. Social Media Strategist & Community Manager: Going far beyond scheduling posts, this talent understands internet culture, dominates short-form formats (TikTok, Reels, Shorts), and knows how to convert a social audience into qualified leads within the company's sales funnel.
  4. SEO & Content Architect: With shifting search algorithms and the impact of AI (Search Generative Experience), the SEO professional who masters search intent, information architecture, and Core Web Vitals is indispensable for long-term organic acquisition.
  5. Marketing Operations (Marketing Ops): The architect behind the curtain. They manage CRMs (Salesforce, HubSpot), email automations, and ensure the entire marketing data infrastructure is flawless.

Is It Worth Entering or Transitioning into This Field?

Absolutely. If you are an analytical, curious professional who understands human behavior and isn't afraid of data spreadsheets, digital marketing offers one of the most promising and flexible career paths in the modern world.

To stand out in rigorous international recruitment systems (ATS like Greenhouse and Ashby), it is crucial that your resume and portfolio showcase real results. Forget generic descriptions; US tech recruiters and Heads of Marketing want to read hard metrics: "Increased organic traffic by 150% in 6 months" or "Managed $500k in ad spend while maintaining CAC 20% below target".

The global market is vast, decentralized, and pays incredibly well for those who know how to turn clicks and views into predictable revenue.