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Gtm Enablement Manager, Flm Coaching

harvey

Híbrido New York
Traffic Manager Human Resources Ecommerce Analyst

Job Score

100 pts
Hybrid model (+80) Traffic Manager (+10) Human Resources (+10) Ecommerce Analyst (+10)

Why Harvey

At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come.

This is a rare chance to help build a generational company at a true inflection point. We have strong product-market fit and world-class investor support. We’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched.

Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you.

At Harvey, the future of professional services is being written today — and we’re just getting started.

Role Overview

Frontline managers are the most important lever in GTM performance. They set the coaching culture, run team reviews, and decide whether reps are actually developing or just executing. Right now, we don't have a dedicated person helping our managers get better at that work. This role builds that program — and owns it end to end.

The job is to build repeatable systems: a leader program that strengthens coaching habits and team effectiveness, a methodology reinforcement model that works in the flow of the quarter, and a new hire experience that gets NAMER reps ramped as fast as anyone. You define the vision, build the operating model, and track whether it's actually changing behavior.

What You'll Do

  • Manager coaching program — Build and own a structured program for frontline managers: what great looks like in a coaching conversation, a team review, a development plan. Make it repeatable with governance and success metrics that scale beyond you.

  • Methodology reinforcement — Translate our sales methodology into practical field behaviors and a reinforcement model that sticks long after the initial rollout.

  • Rep skills programs — Own foundational skill-building programs managers can't run alone: discovery, competitive positioning, core seller skills. Build the architecture, drive adoption, measure behavior change.

  • GTM process alignment — Partner with RevOps and Revenue Leadership to ensure coaching and training reinforce how we run the business.

  • Measurement — Define what success looks like (manager adoption, behavior change, field productivity) and use that signal to continuously improve. You're accountable for outcomes, not just delivery.

  • Manager Onboarding — Partner with our GTM Onboarding PM to develop best in class content and delivery for our newest managers.

What You Have

  • 6–8 years in enablement, learning & development, program management, or a related GTM role — ideally at a high-growth tech company

  • Proven track record building programs for frontline managers and leaders, not just individual contributors

  • Familiarity with a structured sales methodology (MEDDPICC, Command of the Message, or similar) and experience translating it into field behaviors and reinforcement

  • Strong program management instincts: governance, stakeholder rhythms, measurement frameworks — not just curriculum design

  • You understand what drives durable behavior change and build for that, not just completion rates

  • Ability to influence leaders and managers across functions without formal authority

  • Strong communicator who can bring clarity and structure to ambiguous, build-from-scratch work

Compensation

$136,000 - $187,000 USD

Depending on your location, an Applicant Privacy Notice may apply to you. You can find all of our Applicant Privacy Notices here.

#LI-TM1

Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai

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About Traffic Manager

The Traffic Manager is the professional responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. With the competitiveness of the digital market, paid traffic professionals are essential for generating qualified leads and maximizing return on advertising investment.

Key skills include campaign management on Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, media planning, metrics analysis (ROAS, CPA, CPC, CTR), A/B testing, remarketing, and landing page creation. Tools like Google Analytics, Google Tag Manager, Hotjar, and automation platforms are essential.

Traffic managers in technology companies are highly valued, especially those who master performance marketing, conversion funnel optimization, and scaling strategies. The field offers opportunities from media analyst to head of performance, with a focus on growth, budget efficiency, and return on investment.

About Human Resources

The Human Resources area is responsible for all people management in organizations, from attracting and selecting talent to developing, retaining, and ensuring employee well-being. HR professionals are fundamental to building strong organizational cultures and engagement.

Key skills include recruitment and selection, compensation and benefits management, learning and development (L&D), organizational climate, employee engagement, labor law, labor relations, and HR tools (Workday, SAP SuccessFactors, Bamboo HR). Knowledge of people analytics and data-driven HR is a differentiator.

HR professionals in technology companies are highly valued, especially those who master employer branding, people analytics, and talent retention strategies. The field offers opportunities from HR analyst to Chief People Officer, with a focus on culture, engagement, and people growth.

About Ecommerce Analyst

The Ecommerce Analyst is the professional responsible for analyzing online sales data, buyer behavior, and virtual store performance to guide strategic decisions. They combine data analysis with ecommerce knowledge to optimize conversion, average order value, and return on investment.

Key skills include Google Analytics (GA4), Hotjar, conversion funnel analysis, cohort analysis, customer segmentation, pricing analysis, and ecommerce metrics (CAC, CLV, AOV, conversion rate). Knowledge of SQL, Power BI, Google Tag Manager, and platforms like Shopify and VTEX is a differentiator.

Ecommerce Analysts in technology companies are highly valued, especially those who can turn buyer behavior data into actionable insights to increase revenue and reduce cart abandonment. The field offers opportunities from junior analyst to ecommerce analytics manager.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About Automation Engineer

The Automation Engineer is the professional responsible for designing, developing, and implementing solutions that automate manual and repetitive processes in IT, infrastructure, testing, and operations. They combine programming knowledge with DevOps and SRE vision to eliminate manual tasks and increase operational efficiency.

Key skills include Infrastructure as Code (Terraform, Ansible, Pulumi), CI/CD (Jenkins, GitHub Actions, GitLab CI), test automation (Selenium, Cypress, Playwright), network automation (Netconf, SDN), RPA (UiPath, Power Automate), and scripting (Python, Bash, PowerShell). Knowledge of Kubernetes, GitOps (ArgoCD, Flux), and automation platforms is a differentiator.

Automation Engineers in technology companies are highly valued, especially those who can create automated deployment pipelines, self-healing infrastructure, and internal developer platforms (IDP). The field offers opportunities from junior automation engineer to automation architect and head of automation.

About Content

The Content and Social Media area is essential for building digital presence and audience engagement. Professionals create content strategies, manage social networks, and develop impactful brand narratives.

Key skills include copywriting, storytelling, community management, metrics analysis, audiovisual production, and knowledge of each platform algorithms.

With the growth of influencer marketing and social commerce, this area continues to generate new career opportunities.

About Content Writer

The Content Writer is the professional responsible for creating quality written content for websites, blogs, social media, and other digital platforms. They combine writing skills with content strategy and SEO to attract, engage, and convert audiences.

Key skills include blog content creation, landing pages, newsletters, social media content, keyword research, content strategy, editorial calendar, and SEO writing. Knowledge of WordPress, Surfer SEO, Ahrefs, and analytics tools is a differentiator.

Content Writers in technology companies are highly valued, especially those who can create accessible technical content, evergreen content, and content that generates organic traffic. The field offers opportunities from junior content writer to head of content, with a focus on quality, strategy, and content performance.

About Web Designer

The Web Designer is the professional responsible for creating visual interfaces for websites, web applications, and landing pages, combining aesthetics, usability, and user experience. They transform business needs into functional and responsive layouts that communicate brand identity.

Key skills include UI design, responsive design, prototyping (Figma, Sketch, Adobe XD), wireframing, design systems, accessibility (WCAG), information architecture, and basic HTML/CSS knowledge. Knowledge of UX design, motion design, and front-end is a differentiator.

Web Designers in technology companies are highly valued, especially those who master design systems, design tokens, and can create interfaces that convert and engage. The field offers opportunities from junior web designer to product designer and design lead.

About Web Master

The Web Master is the professional responsible for maintaining, securing, and ensuring the technical performance of websites and web applications. They manage servers, hosting infrastructure, uptime monitoring, and ensure everything runs fast and reliably.

Key skills include server management (Apache, Nginx), hosting (AWS, Google Cloud, Azure), CDN (Cloudflare), SSL, DNS, web security (WAF, firewall), performance (Core Web Vitals, cache, compression), and versioning (Git, CI/CD). Knowledge of Docker, WordPress, cPanel, and monitoring (Sentry, New Relic) is a differentiator.

Web Masters in technology companies are highly valued, especially those who master DevOps, SRE, and can guarantee uptime and performance at scale. The field offers opportunities from junior webmaster to SRE and infrastructure engineer, with a focus on reliability, security, and speed.

Career Guides

Technology Career Guide

Planning, skills, interviews, and professional growth in IT, Data Science, DevOps, and Product.

Read full guide →

Design Career Guide

UX/UI, Graphic Design, Product Design. Portfolio, tools, interviews, and growth in the Design field.

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Marketing Career Guide

SEO, Paid Media, Growth, Content Marketing. Certifications, tools, and strategies to grow in Digital Marketing.

Read full guide →

Finance Career Guide

Financial market, investments, corporate finance, certifications, and strategies to grow in the financial field.

Read full guide →

Communication Career Guide

Journalism, PR, Corporate Communication, Content Marketing, and Multimedia Production.

Read full guide →

Administration Career Guide

Business Management, HR, Logistics, Consulting, Project Management, and Entrepreneurship.

Read full guide →

Data Career Guide

Data Science, Data Engineering, BI, Machine Learning, and AI. From training to the job market.

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Product Career Guide

Product Management, Product Ownership, Agile, Scrum, and OKRs. From strategy to execution.

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Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

Landing Top-Tier Traffic Analyst and SEO Roles

The New Era of Performance Marketing

The digital marketing landscape has undergone a radical transformation in recent years. The era of the "button pusher" who merely launched Meta Ads campaigns or stuffed keywords into WordPress is officially over. Today, companies—especially top-tier US startups and global tech corporations offering six-figure compensations—are looking for analytical, Growth-focused, and highly Data-Driven professionals.

Whether managing multi-million dollar paid media budgets or optimizing site architecture for the new AI-driven search engines, the Traffic and SEO Analyst has become the engine of predictable revenue for tech companies worldwide.

1. Technical SEO and the AI Revolution (SGE)

With Google's introduction of the Search Generative Experience (SGE), SEO is no longer just about backlinks and search volume. It now requires a deep understanding of search intent and topical authority.

What Tech Recruiters are looking for:

  • Technical SEO Mastery: The ability to analyze Core Web Vitals, manage Crawl Budgets, and optimize JavaScript rendering (a critical factor for modern frameworks like React and Next.js).
  • Advanced Data Analysis: Fluency in enterprise tools such as Screaming Frog, Semrush, Ahrefs, and Google Search Console.
  • Focus on E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Understanding how to structure content so that Google's algorithm recognizes it as a reliable primary source.
"Modern SEO success requires you to stop optimizing for algorithms and start optimizing for the user journey, using technical data to remove any friction along the way." — Google Search Central Guidelines

2. Paid Traffic: From Operational to Strategic

In the realm of paid media (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads), platform automation handles most of the bidding work (Smart Bidding). The modern candidate's competitive edge lies in acquisition strategy and financial viability analysis.

Metrics you must master for your interviews:

  1. CAC (Customer Acquisition Cost): Moving beyond Cost Per Click (CPC). Understanding exactly how much it costs to acquire a paying user.
  2. LTV (Lifetime Value): Knowing how to cross-reference acquisition costs with the value a customer brings to the company over time (LTV:CAC ratio).
  3. ROAS vs. ROI: Grasping the crucial difference between the direct return on ad spend (ROAS) and the actual return on investment for the entire business (ROI).
  4. Server-Side Tracking: With the deprecation of third-party cookies, mastering the Conversions API and Google Tag Manager (GTM) Server-Side is a massive senior requirement.

3. Building an Unbeatable Portfolio

In the global remote market, degrees matter far less than proven results. Your portfolio shouldn't just be a resume; it should be a comprehensive document of Case Studies.

Structure your cases using the STAR method:

  • Situation: What was the baseline? E.g., "The e-commerce brand was burning $10k/month with a 1.2 ROAS."
  • Task: What was the goal? E.g., "Reduce CPA by 30% and increase non-branded organic traffic."
  • Action: What did YOU do technically? E.g., "Audited GTM, restructured PMax campaigns, and applied Schema markup in the HTML."
  • Result: The numerical impact. E.g., "Scaled ROAS to 3.8 and grew organic traffic by 45% in 3 months."

4. Certifications That Actually Open Doors

If you want to bypass strict Applicant Tracking Systems (ATS) like Greenhouse or Workday, ensure your LinkedIn and resume feature official certifications issued by the tech platforms themselves:

References and Must-Reads

To stay relevant in a market that changes weekly, we highly recommend following these official sources:

  1. Official Google Search Central Documentation.
  2. Annual State of Marketing Reports from HubSpot and Semrush.
  3. Technical articles focused on Data-Driven Marketing from the Harvard Business Review.

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