Assistant Producer - Experiential Marketing
nintendo
Redmond, WA
Scrum Master
Public Relations
Job Score
90 pts
On-site model (+70)
Scrum Master (+10)
Public Relations (+10)
Nintendo of America
About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.
We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.
Team/Position Summary: The Experiential Marketing team at Nintendo of America (NOA) supports trade, retail, and consumer events through the creation of immersive events and activations that bring Nintendo's games, hardware, and characters to life. The Assistant Producer - Experiential Marketing will be responsible for driving the marketing planning, creation, and operational execution of a wide variety of experiential marketing programs for all Nintendo entertainment.
DESCRIPTION OF DUTIES
- Responsible for the design and execution of experiential marketing programs or activities that drive consumer purchase intent, earned conversation and media coverage, industry support, and increased engagement for Nintendo brands.
- Translates strategies into action plans by managing the day-to-day activation with agencies and/or suppliers on product launches, consumer activations and and PR/Comms support. Actively measures events results against those action plans.
- Fully integrates marketing activities, synchronizes consumer messaging, amplifies exposure, and drives retail conversion by working cross-functionally with internal teams to understand the overall marketing priorities and key brand messaging.
- Responsible for ensuring consumer marketing events and consumer activations projects are in alignment with company directives, on time and on budget, including management of external partners as necessary.
- Manages promotional and sponsorship events through corporate partners, ensuring activity is high profile and visible to guests.
- Accountable for and ensures availability and quality of all assets (interactives, signage, vehicles) for all programs and events.
- Leads in-person training of events staff (and indirectly via agency) and oversees development of training materials to align with NOA standards.
- Provides post-event insights, status updates and continuous improvement ideas on events and partnerships to leadership.
- Explores new and unique experiential opportunities, leads testing of new ideas, and presents proposals to leadership.
- Active and significant contributor to internal events and brainstorming sessions for campaign planning.
SUMMARY OF REQUIREMENTS
- Minimum 5 - 7 years of Marketing or event management experience.
- Strong knowledge of Excel and other core business computer programs.
- Proven record of developing and executing successful events with positive market and consumer impact while staying on-time and on-budget.
- Solid understanding of promotional and experiential tactics
- University degree in Business, Communications, or Marketing, or the equivalent combination of education, training, and related business experience required.
Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role.
This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.
This position includes the base pay range listed below, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off.
Pay Range:
$94,250—$150,800 USD
What did you think of this job?
Loading comments...
About Scrum Master
The Scrum Master is the professional responsible for facilitating the adoption of Scrum and agile practices within development teams. They act as servant leaders, removing impediments, promoting continuous improvement, and ensuring Scrum events and ceremonies happen in the best possible way.
Key skills include event facilitation (sprint planning, daily, review, retrospective), backlog management, team coaching, conflict resolution, and agile metrics (velocity, burndown, cycle time). Knowledge of Jira, Trello, Azure DevOps, and frameworks like Kanban, XP, and SAFe is a differentiator.
Scrum Masters in technology companies are highly valued, especially those who can promote team autonomy, create psychologically safe environments, and lead agile transformations at scale. The field offers opportunities from junior scrum master to agile coach, head of agile, and director of agile transformation.
About Public Relations
The Public Relations (PR) area focuses on managing the reputation, image, and communication of an organization with its various stakeholders (such as clients, investors, employees, media, and the community). PR professionals develop corporate communication strategies, manage media relations (press relations), organize institutional events, and work in image crisis prevention and management.
Discover Other Areas
Understand the scope of work, key skills, and tools used in different career areas.
About People Analyst
The People Analyst is the professional responsible for transforming people data into strategic insights for HR decision-making. They combine data analysis knowledge with people management vision to help organizations understand workforce metrics, turnover, engagement, and diversity.
Key skills include people analytics, workforce analytics, turnover and retention analysis, HR metrics (time-to-hire, cost-per-hire, e-NPS), data visualization (Power BI, Tableau, Visier), workforce planning, and compensation analysis. Knowledge of statistics, SQL, and people analytics tools is a differentiator.
People Analysts in technology companies are highly valued, especially those who can translate complex people data into actionable insights for retention, diversity, and growth strategies. The field offers opportunities from HR analyst to head of people analytics, with a focus on data-driven people management.
About Traffic Manager
The Traffic Manager is the professional responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. With the competitiveness of the digital market, paid traffic professionals are essential for generating qualified leads and maximizing return on advertising investment.
Key skills include campaign management on Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, media planning, metrics analysis (ROAS, CPA, CPC, CTR), A/B testing, remarketing, and landing page creation. Tools like Google Analytics, Google Tag Manager, Hotjar, and automation platforms are essential.
Traffic managers in technology companies are highly valued, especially those who master performance marketing, conversion funnel optimization, and scaling strategies. The field offers opportunities from media analyst to head of performance, with a focus on growth, budget efficiency, and return on investment.
About Traffic Analyst
The Traffic Analyst (paid media/performance specialist) is the professional responsible for creating, managing, and optimizing sponsored ad campaigns on digital platforms such as Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. They monitor conversion metrics, analyze return on investment (ROAS), perform A/B testing on ads and landing pages, and manage the marketing budget to maximize lead generation and qualified sales.
About Business Analysis
The Business Analyst (BA) is the professional responsible for identifying problems, opportunities, and solutions in organizational processes, acting as a bridge between business areas and the technology development team. They gather and specify requirements, map value streams, design future processes, and help ensure that software deliveries align with the company's strategic goals.
About Web Master
The Web Master is the professional responsible for maintaining, securing, and ensuring the technical performance of websites and web applications. They manage servers, hosting infrastructure, uptime monitoring, and ensure everything runs fast and reliably.
Key skills include server management (Apache, Nginx), hosting (AWS, Google Cloud, Azure), CDN (Cloudflare), SSL, DNS, web security (WAF, firewall), performance (Core Web Vitals, cache, compression), and versioning (Git, CI/CD). Knowledge of Docker, WordPress, cPanel, and monitoring (Sentry, New Relic) is a differentiator.
Web Masters in technology companies are highly valued, especially those who master DevOps, SRE, and can guarantee uptime and performance at scale. The field offers opportunities from junior webmaster to SRE and infrastructure engineer, with a focus on reliability, security, and speed.
Comments 0