Marketing Specialist
syndigo
Germany
Marketing
Job Score
80 pts
On-site model (+70)
Marketing (+10)
Syndigo gets great products chosen. Every choice in commerce, whether by a shopper, a search engine, a marketplace, or an AI assistant, is made on product data, and our software makes that data complete and trusted and moves it across the industry's largest two-sided commerce network: 15,000+ brands and 3,500+ retailers. Companies like AutoZone, Colgate-Palmolive, Dole International, Unilever, and Walgreens trust Syndigo to get their products chosen. Learn more at www.syndigo.com.
**This role is open to candidates currently based in Germany**
The Marketing Specialist will be part of the International Marketing team supporting the main sales regions across Northern, Central and Southern Europe as well as Australia/New Zealand. The role creates, adapts and reviews multilingual marketing content across campaigns, events, social media, partner and customer initiatives. It ensures that content is locally relevant, consistent across channels and structured for both human audiences and AI-powered discovery and experiences. The role also coordinates content development with internal stakeholders and external partners, co-owns the international social media program, and focuses on measurable marketing outcomes, including engagement, lead generation and conversions.
HOW WE’LL BE WINNING TOGETHER DAY TO DAY
- Create, edit and quality-check multilingual marketing content across email, social media, landing pages, campaign assets, event invitations, webinar promotion and follow-up materials.
- Develop concise, audience-relevant copy from complex topics and stakeholder input.
- Adapt global content and messaging to regional markets, languages, audiences and channel requirements.
- Structure and optimize content for human audiences, search engines, generative AI platforms and AI-powered customer experiences.
- Co-own the international organic social media program, including editorial planning, content creation and employee amplification.
- Coordinate content reviews, approvals and production with internal stakeholders, agencies, freelancers and translation partners.
- Support campaign, event, partner and customer initiatives with consistent communications across channels and markets.
- Create content with clear calls to action and conversion goals, supporting measurable outcomes such as engagement, lead generation, registrations and campaign conversions.
- Track relevant content and channel KPIs and use available performance insights to improve messaging, engagement, discoverability and conversion rates.
- Manage concurrent deliverables, timelines and stakeholder expectations across international markets.
WE SHOULD TALK IF THIS SOUNDS LIKE YOU
- 3+ years of relevant experience in marketing communications, content marketing, campaign communications or a related role.
- Experience working in an international, multilingual or B2B technology environment is preferred.
- Professional fluency in French and English, with excellent writing, editing and proofreading skills in both languages; German would be a plus.
- Strong B2B copywriting and content development skills, with the ability to translate complex topics into clear, audience-relevant communications.
- Understanding of organic social media planning and execution, including editorial calendars and employee amplification.
- Understanding of conversion-focused content, calls to action, content performance metrics and the role of content in supporting campaign KPIs.
- Ability to interpret performance data and translate insights into practical content and channel improvements.
- Strong organizational and project coordination skills, with the ability to manage concurrent deliverables and deadlines.
- Confidence working with stakeholders across functions, countries and seniority levels.
- Ability to provide clear briefs and constructive feedback to agencies, freelancers and translation partners.
- Collaborative, hands-on and flexible working style.
- Proficiency with Microsoft Office Suite or related software.
We offer a competitive, globally aligned benefits package designed to support your wellbeing, growth, and work-life balance. This includes generous paid time off, health coverage, and retirement plans tailored to local markets, along with learning opportunities through tuition reimbursement. Employees also benefit from programs like donation matching, volunteer time off, referral bonuses, and flexible perks such as Flex Fridays—helping you thrive both at work and beyond.
Your individual compensation within the budgeted salary range is determined based on your skills, education, experience, and internal equity. This position is Bonus Eligible.
Budgeted Salary Range:
€47.000—€54.903,46 EUR
Bonus:
€2.350—€2.745,17 EUR
Diversity, Equity & Inclusion
To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating. Diversity is woven into our fabric at Syndigo and it’s how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful!
All are welcome here and we invite you to join our team if you are ready to help us continue that growth!
GDPR/CCPA
Syndigo, to process applications, holds onto data for a "reasonable time" after applications are submitted. This data is stored for Syndigo's internal use by HR/Recruiting Staff only. Verified requests for data deletion and exports will be completed upon request.
Syndigo Job Applicant Privacy Notice
At Syndigo, we care about your privacy. As you go through our recruitment process, we are committed to being transparent about how we process your personal data. To learn more about how Syndigo processes your personal data, go to our Job Applicant Privacy Notice.
What did you think of this job?
Loading comments...
About Marketing
The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.
Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.
Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.
Discover Other Areas
Understand the scope of work, key skills, and tools used in different career areas.
About Branding
Branding is the area responsible for building, managing, and strengthening a brand's identity and market value. Branding professionals create strategies that define how the brand is perceived by the public, from the logo to the complete customer experience.
Key skills include brand strategy, visual identity, brand guidelines, positioning, naming, brand voice, market research, brand equity, and brand management. Knowledge of graphic design (Figma, Illustrator, Photoshop), storytelling, and brand experience is a differentiator.
Branding professionals in technology companies are highly valued, especially those who master employer branding, digital branding, and can build strong, memorable brands in competitive markets. The field offers opportunities from brand designer to head of brand, with a focus on identity, differentiation, and perceived value.
About Graphic Designer
The Graphic Designer is the professional responsible for creating visual pieces for print and digital communication, from visual identity and logos to marketing materials and packaging. They combine creativity with technique to convey messages visually and impactfully.
Key skills include Adobe Photoshop, Illustrator, and InDesign, CorelDRAW, visual identity design, typography, color theory, packaging design, and motion graphics. Knowledge of vector illustration, offset/digital printing, and print production is a differentiator.
Graphic Designers in technology companies are highly valued, especially those who master social media design, infographics, and can create materials that strengthen brand visual identity. The field offers opportunities from junior graphic designer to art director and design director.
About Frontend
The Frontend area is responsible for creating the visual interfaces that users interact with on websites and web applications. Frontend professionals combine technical skills with design to deliver intuitive, responsive, and accessible digital experiences.
Key skills include HTML, CSS, JavaScript/TypeScript, frameworks like React, Angular, and Vue, build tools (Webpack, Vite), CSS (Tailwind, Sass), testing (Jest, Cypress), and knowledge of web performance and accessibility (WCAG). Familiarity with design systems and reusable components is a differentiator.
Frontend developers in technology companies are highly valued, especially those who master React, Next.js, web performance, and accessibility. The field offers opportunities from junior developer to frontend architect, with a focus on user experience, performance, and code quality.
About Fullstack
Fullstack developers are versatile professionals capable of working on both frontend and backend of web and mobile applications. They master multiple technologies and can build complete products end-to-end, from the user interface to server infrastructure.
Key skills include proficiency in at least one complete stack (React/Vue/Angular + Node.js/PHP/Python/Java), databases (SQL and NoSQL), REST/GraphQL APIs, Git versioning, CI/CD, and basic infrastructure knowledge (Docker, cloud). Clean architecture, DDD, and testing are important differentiators.
Fullstack developers are highly valued in startups and companies that need versatile and autonomous professionals. The field offers opportunities from junior developer to software architect, with a focus on complete delivery, holistic product vision, and ability to work across multiple application layers.
About Web Designer
The Web Designer is the professional responsible for creating visual interfaces for websites, web applications, and landing pages, combining aesthetics, usability, and user experience. They transform business needs into functional and responsive layouts that communicate brand identity.
Key skills include UI design, responsive design, prototyping (Figma, Sketch, Adobe XD), wireframing, design systems, accessibility (WCAG), information architecture, and basic HTML/CSS knowledge. Knowledge of UX design, motion design, and front-end is a differentiator.
Web Designers in technology companies are highly valued, especially those who master design systems, design tokens, and can create interfaces that convert and engage. The field offers opportunities from junior web designer to product designer and design lead.
Comments 0