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Gtm Strategy & Planning Manager

fivetran

USA - Austin (dbt)
Marketing Traffic Manager Ecommerce Analyst Scrum Master

Job Score

100 pts
On-site model (+70) Marketing (+10) Traffic Manager (+10) Ecommerce Analyst (+10)

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on. Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.

As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact. During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About the Role

We're looking for a GTM Strategy & Planning Manager to support the go-to-market planning process across our Commercial, Enterprise, and supporting overlay sales teams. This is an individual-contributor role sitting in GTM Strategy & Operations. You'll help set quotas, design territories, and plan headcount that determine how the sales org is organized and measured. You'll work with sales leadership, Finance, and People/Recruiting, helping translate top-down revenue targets into a bottoms-up operating plan the field can execute against.

This is a full-time position based out of our Oakland / Denver / New York / Austin office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

What You’ll Do

  • Support annual and quarterly sales quota-setting across the Commercial, Enterprise, and overlay segments, contributing to the top-down/bottoms-up reconciliation across AMER, EMEA, and APAC
  • Help apply and maintain the framework and methodology for designing territories that are balanced, distributing opportunity equitably and supporting coverage targets
  • Partner with Field Operations team to segment and assign the installed base across the business on a quarterly / semi-annual cadence
  • Contribute to headcount planning in partnership with Sales leadership, Field Operations, and Finance, helping tie ramp assumptions and capacity to the revenue plan
  • Support development of sales strategy with our Field Operations team: segmentation, coverage model, and go-to-market motion recommendations grounded in pipeline and productivity analysis
  • Help design experiments to test current GTM strategy and use the results to inform broader GTM transformations
  • Produce recurring capacity, attainment, and productivity analyses that inform in-year adjustments to territories and headcount
  • Contribute to top-down revenue and churn forecasts to help the business adapt to changing market conditions
  • Partner with other GTM Strategy & Planning teammates to ensure pipeline targets align with the business strategy and goals

Skills We’re Looking For

  • 4 to 7 years in sales strategy, sales planning, revenue operations, or a comparable analytical GTM role, ideally with exposure to quota-setting and territory design
  • Strong organizational and program management skills
  • Solid quantitative modeling skills; able to build capacity, quota, and territory models from data, working from existing templates or from scratch
  • Working SQL and Salesforce proficiency; comfortable pulling and validating your own data rather than relying solely on pre-built reports
  • Ability to help turn ambiguous revenue targets into concrete, defensible operating plans that support sales leadership decisions
  • Ability to influence stakeholders across Sales, Finance, and People without formal authority

#LI-HYBRID #LI-MM1

 

The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role.  Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.

Pay Range
$141,162—$176,452.50 USD

 

Perks and Benefits

  • 100% employer-paid medical insurance*
  • Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year-end Global Week of Rest, and volunteer days off.
  • RSU stock grants*
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team-building activities
  • Monthly cell phone stipend
  • Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

Click here to learn more about Fivetran's Benefits by Region.


We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.     

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.


We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.

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About Marketing

The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.

Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.

Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.

About Traffic Manager

The Traffic Manager is the professional responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. With the competitiveness of the digital market, paid traffic professionals are essential for generating qualified leads and maximizing return on advertising investment.

Key skills include campaign management on Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, media planning, metrics analysis (ROAS, CPA, CPC, CTR), A/B testing, remarketing, and landing page creation. Tools like Google Analytics, Google Tag Manager, Hotjar, and automation platforms are essential.

Traffic managers in technology companies are highly valued, especially those who master performance marketing, conversion funnel optimization, and scaling strategies. The field offers opportunities from media analyst to head of performance, with a focus on growth, budget efficiency, and return on investment.

About Ecommerce Analyst

The Ecommerce Analyst is the professional responsible for analyzing online sales data, buyer behavior, and virtual store performance to guide strategic decisions. They combine data analysis with ecommerce knowledge to optimize conversion, average order value, and return on investment.

Key skills include Google Analytics (GA4), Hotjar, conversion funnel analysis, cohort analysis, customer segmentation, pricing analysis, and ecommerce metrics (CAC, CLV, AOV, conversion rate). Knowledge of SQL, Power BI, Google Tag Manager, and platforms like Shopify and VTEX is a differentiator.

Ecommerce Analysts in technology companies are highly valued, especially those who can turn buyer behavior data into actionable insights to increase revenue and reduce cart abandonment. The field offers opportunities from junior analyst to ecommerce analytics manager.

About Scrum Master

The Scrum Master is the professional responsible for facilitating the adoption of Scrum and agile practices within development teams. They act as servant leaders, removing impediments, promoting continuous improvement, and ensuring Scrum events and ceremonies happen in the best possible way.

Key skills include event facilitation (sprint planning, daily, review, retrospective), backlog management, team coaching, conflict resolution, and agile metrics (velocity, burndown, cycle time). Knowledge of Jira, Trello, Azure DevOps, and frameworks like Kanban, XP, and SAFe is a differentiator.

Scrum Masters in technology companies are highly valued, especially those who can promote team autonomy, create psychologically safe environments, and lead agile transformations at scale. The field offers opportunities from junior scrum master to agile coach, head of agile, and director of agile transformation.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About Audiovisual

The Audiovisual area is responsible for producing, editing, and creating video and audio content for various platforms. With the exponential growth of digital content, audiovisual professionals are fundamental for brands that want to communicate visually and impactfully.

Key skills include video production and editing (Premiere Pro, DaVinci Resolve, Final Cut), motion graphics (After Effects), animation (Blender, Cinema 4D), sound design, podcast production, live streaming (OBS Studio), and photography. Knowledge of visual storytelling, rhythm, and art direction is a differentiator.

Audiovisual professionals in technology companies are highly valued, especially those who master motion graphics, social media videos, and content for digital platforms. The field offers opportunities from videomaker to head of audiovisual, with a focus on creativity, technical quality, and storytelling.

About Traffic Analyst

The Traffic Analyst (paid media/performance specialist) is the professional responsible for creating, managing, and optimizing sponsored ad campaigns on digital platforms such as Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. They monitor conversion metrics, analyze return on investment (ROAS), perform A/B testing on ads and landing pages, and manage the marketing budget to maximize lead generation and qualified sales.

About IT Governance

IT Governance is the area responsible for ensuring that information technology resources are used strategically, efficiently, and in compliance with standards and regulations. IT governance professionals ensure that technology supports business objectives in a secure and reliable manner.

Key skills include IT service management (ITIL), IT audit and compliance, risk management, business continuity, disaster recovery, metrics and indicators (SLAs, KPIs), and strategic alignment between IT and business. Frameworks like COBIT, ITIL, ISO 27001, and compliance standards are essential.

IT Governance professionals in technology companies are highly valued, especially those who master ITSM, IT audit, and risk management. The field offers opportunities from governance analyst to CIO/CTO, with a focus on efficiency, compliance, security, and business value.

About Business Intelligence

Business Intelligence (BI) is the area responsible for transforming raw data into strategic information for decision-making. BI professionals build dashboards, reports, and analyses that help companies understand their performance and identify growth opportunities.

Key skills include data modeling (star schema, snowflake), ETL (extraction, transformation, loading), advanced SQL, BI tools (Power BI, Tableau, Looker), data warehousing, KPIs, and business metrics analysis (MRR, churn, cohort). Knowledge of dbt, Airflow, and data pipelines is a differentiator.

BI professionals in technology companies are highly valued, especially those who master data visualization, analytics engineering, and can translate complex data into actionable insights for the business. The field offers opportunities from BI analyst to head of data, with a focus on data-driven decision making.

About Business Analysis

The Business Analyst (BA) is the professional responsible for identifying problems, opportunities, and solutions in organizational processes, acting as a bridge between business areas and the technology development team. They gather and specify requirements, map value streams, design future processes, and help ensure that software deliveries align with the company's strategic goals.

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Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

The Back-End Development Market

The Back-End Development Market: Barriers, Opportunities, and the Path to the Top

Behind every brilliant application, revolutionary artificial intelligence, or successful fintech, there is an invisible and robust ecosystem. Welcome to the Back-End universe.

The Modern Back-End Paradox: Did AI Steal the Jobs?

With the rise of tools like GitHub Copilot and Cursor, many junior developers wonder if the Back-End career is threatened. The short answer is: no. In fact, it has evolved.

Artificial Intelligence has made writing basic "CRUD" (Create, Read, Update, Delete) code trivial. However, the market no longer pays six-figure salaries for writing repetitive code. The global market is actively hunting for Software Engineers—professionals who understand architecture, resilience, latency, and scalability. The Back-End didn't die; the bar was simply raised.

Barriers to Entry: What Separates Juniors from Seniors

Entering Back-End development today requires overcoming technical barriers that go far beyond mastering a programming language (like Java, C#, Go, or Python). Key barriers include:

  • System Design: Knowing how to design a system that supports 100 users is easy. Designing one that handles 1 million requests per second requires deep knowledge of load balancing, caching (Redis/Memcached), and message queues (RabbitMQ/Kafka).
  • Data Complexity: The debate is no longer just "SQL vs. NoSQL". It is about data modeling, replication, sharding, and how to avoid database bottlenecks in distributed systems.
  • Security: With data breaches costing millions, companies require developers to master security practices from day one. Not knowing the vulnerabilities listed by the OWASP Top 10 is a dealbreaker for premium remote roles.
  • DevOps and Cloud Culture: The modern Back-End developer must understand containerization (Docker), orchestration (Kubernetes), and cloud infrastructure (AWS, GCP, Azure).

Golden Opportunities: Where is the Money?

For those who overcome these barriers, the market is a blue ocean of opportunities, especially for US/Global Remote work.

  • Migration to Microservices and Serverless: Corporate giants continue to dismantle legacy monoliths. Professionals who understand the patterns described by Martin Fowler are highly sought after.
  • High-Performance Languages: While traditional languages maintain their corporate strength, the use of Go (Golang) and Rust has skyrocketed for systems requiring massive concurrency and low memory footprint (Green Computing).
  • AI Infrastructure: AI models don't run in a vacuum. There is a massive demand for Back-End engineers proficient in Python and C++ to build data pipelines (MLOps) and the APIs that serve these models in real time.

Success Stories: Architectural Decisions That Changed the Game

True Back-End engineering shines when solving impossible problems. Let's look at real-market examples:

The Discord Case (Migration to Rust): Discord faced latency spikes in its core Read States service, originally written in Go. Because Go's Garbage Collector caused critical millisecond freezes, the team rewrote the service in Rust, completely eliminating latency spikes and supporting trillions of messages with absurd efficiency. This proved the value of choosing the right tool for performance limits.

The Netflix Case (Pioneering Microservices): Netflix transformed a monolithic system that broke under pressure into an architecture of thousands of independently managed microservices. They pioneered the concept of Chaos Engineering, purposely shutting down production servers to ensure their Back-End was resilient to failure.

Practical Tips: How to Land Premium Global Jobs

  1. Master the Fundamentals: Before learning the trendy framework of the month, study data structures, algorithms, and time complexity (Big-O Notation). This is exactly what will be tested in high-level technical interviews (Whiteboard interviews).
  2. Build a Problem-Focused Portfolio: A GitHub repository with a "To-Do List" won't impress anyone. Build an API that handles asynchronous image processing, create a scalable URL shortener, or engineer a messaging system using WebSockets and Redis.
  3. Study Real Cloud Architecture: Get solutions-based certifications (like AWS Certified Developer or Solutions Architect). These serve as a "Seal of Approval" to bypass strict Applicant Tracking Systems (ATS) like Greenhouse or Ashby.
  4. Flawless Technical Communication: According to the Stack Overflow Developer Survey, the highest-paying roles require asynchronous global collaboration. Your code documentation, commit messages, and PR reviews must be pristine and professional.

Verdict: Is a Career in Back-End Worth It?

Absolutely. If you are an analytical person who loves solving complex puzzles and cares about the security and efficiency of things no one sees, the Back-End is your place.

It is a career virtually immune to visual fads. While Front-End libraries change every few years, the fundamentals of relational databases, networks, and operating systems remain the same. It is a rock-solid foundation for a highly lucrative and globalized career.