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Gtm Strategy & Planning Manager

fivetran

USA - New York
Marketing Traffic Manager Ecommerce Analyst Scrum Master

Job Score

100 pts
On-site model (+70) Marketing (+10) Traffic Manager (+10) Ecommerce Analyst (+10)

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on. Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.

As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact. During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About the Role

We're looking for a GTM Strategy & Planning Manager to support the go-to-market planning process across our Commercial, Enterprise, and supporting overlay sales teams. This is an individual-contributor role sitting in GTM Strategy & Operations. You'll help set quotas, design territories, and plan headcount that determine how the sales org is organized and measured. You'll work with sales leadership, Finance, and People/Recruiting, helping translate top-down revenue targets into a bottoms-up operating plan the field can execute against.

This is a full-time position based out of our Oakland / Denver / New York / Austin office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

What You’ll Do

  • Support annual and quarterly sales quota-setting across the Commercial, Enterprise, and overlay segments, contributing to the top-down/bottoms-up reconciliation across AMER, EMEA, and APAC
  • Help apply and maintain the framework and methodology for designing territories that are balanced, distributing opportunity equitably and supporting coverage targets
  • Partner with Field Operations team to segment and assign the installed base across the business on a quarterly / semi-annual cadence
  • Contribute to headcount planning in partnership with Sales leadership, Field Operations, and Finance, helping tie ramp assumptions and capacity to the revenue plan
  • Support development of sales strategy with our Field Operations team: segmentation, coverage model, and go-to-market motion recommendations grounded in pipeline and productivity analysis
  • Help design experiments to test current GTM strategy and use the results to inform broader GTM transformations
  • Produce recurring capacity, attainment, and productivity analyses that inform in-year adjustments to territories and headcount
  • Contribute to top-down revenue and churn forecasts to help the business adapt to changing market conditions
  • Partner with other GTM Strategy & Planning teammates to ensure pipeline targets align with the business strategy and goals

Skills We’re Looking For

  • 4 to 7 years in sales strategy, sales planning, revenue operations, or a comparable analytical GTM role, ideally with exposure to quota-setting and territory design
  • Strong organizational and program management skills
  • Solid quantitative modeling skills; able to build capacity, quota, and territory models from data, working from existing templates or from scratch
  • Working SQL and Salesforce proficiency; comfortable pulling and validating your own data rather than relying solely on pre-built reports
  • Ability to help turn ambiguous revenue targets into concrete, defensible operating plans that support sales leadership decisions
  • Ability to influence stakeholders across Sales, Finance, and People without formal authority

#LI-HYBRID #LI-MM1

 

The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role.  Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.

New York Pay Range
$150,573—$188,216 USD

 

Perks and Benefits

  • 100% employer-paid medical insurance*
  • Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year-end Global Week of Rest, and volunteer days off.
  • RSU stock grants*
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team-building activities
  • Monthly cell phone stipend
  • Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

Click here to learn more about Fivetran's Benefits by Region.


We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.     

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.


We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.

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About Marketing

The Marketing area is strategic for the growth and positioning of any company. It encompasses traditional marketing, brand management, market research, trade marketing, product marketing, and market intelligence. Marketing professionals are responsible for planning and executing strategies that connect brands to their target audience.

Key skills include brand management, market research, competitive analysis, product marketing, trade marketing, pricing, relationship marketing, and channel development. Knowledge of research tools (Nielsen, Kantar, Ipsos), BI, and advanced spreadsheets is a differentiator.

Marketing professionals in technology companies are highly valued, especially those who master product marketing, go-to-market strategy, and data-driven marketing. The field offers opportunities from analyst to CMO, with a focus on growth, brand positioning, and return on investment.

About Traffic Manager

The Traffic Manager is the professional responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. With the competitiveness of the digital market, paid traffic professionals are essential for generating qualified leads and maximizing return on advertising investment.

Key skills include campaign management on Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, media planning, metrics analysis (ROAS, CPA, CPC, CTR), A/B testing, remarketing, and landing page creation. Tools like Google Analytics, Google Tag Manager, Hotjar, and automation platforms are essential.

Traffic managers in technology companies are highly valued, especially those who master performance marketing, conversion funnel optimization, and scaling strategies. The field offers opportunities from media analyst to head of performance, with a focus on growth, budget efficiency, and return on investment.

About Ecommerce Analyst

The Ecommerce Analyst is the professional responsible for analyzing online sales data, buyer behavior, and virtual store performance to guide strategic decisions. They combine data analysis with ecommerce knowledge to optimize conversion, average order value, and return on investment.

Key skills include Google Analytics (GA4), Hotjar, conversion funnel analysis, cohort analysis, customer segmentation, pricing analysis, and ecommerce metrics (CAC, CLV, AOV, conversion rate). Knowledge of SQL, Power BI, Google Tag Manager, and platforms like Shopify and VTEX is a differentiator.

Ecommerce Analysts in technology companies are highly valued, especially those who can turn buyer behavior data into actionable insights to increase revenue and reduce cart abandonment. The field offers opportunities from junior analyst to ecommerce analytics manager.

About Scrum Master

The Scrum Master is the professional responsible for facilitating the adoption of Scrum and agile practices within development teams. They act as servant leaders, removing impediments, promoting continuous improvement, and ensuring Scrum events and ceremonies happen in the best possible way.

Key skills include event facilitation (sprint planning, daily, review, retrospective), backlog management, team coaching, conflict resolution, and agile metrics (velocity, burndown, cycle time). Knowledge of Jira, Trello, Azure DevOps, and frameworks like Kanban, XP, and SAFe is a differentiator.

Scrum Masters in technology companies are highly valued, especially those who can promote team autonomy, create psychologically safe environments, and lead agile transformations at scale. The field offers opportunities from junior scrum master to agile coach, head of agile, and director of agile transformation.

Discover Other Areas

Understand the scope of work, key skills, and tools used in different career areas.

About Customer Service

The Customer Service / Client Relations area is essential for ensuring customer satisfaction, retention, and a good relationship. Professionals in this field are the primary interface for communication, handling inquiries, requests, feedback, and ensuring a high-quality day-to-day experience. Skills in communication, problem-solving, empathy, and patience are indispensable.

About Administrative

The Administrative area is responsible for ensuring the efficient functioning of all organizational operations. Administrative professionals manage processes, human resources, procurement, and facility management.

Key skills include process management, Office 365, administrative ERPs, compliance, and people management. Knowledge of automation and AI tools is becoming increasingly relevant.

The digitization of administrative processes has created new opportunities for professionals who master technology and management.

About Digital Marketing

Digital Marketing is a constantly expanding field, driven by e-commerce growth and the need for a strong digital presence. Marketing professionals master tools like Google Ads, Meta Ads, HubSpot, Google Analytics, and automation platforms.

Most sought-after specializations include Growth Marketing, Performance, SEO, Content Marketing, and Growth Hacking. The combination of creativity with data analysis is the most valued differentiator in the market.

The market offers opportunities in both agencies and technology companies, with competitive salaries and remote work possibilities.

About Automation Analyst

The Automation Analyst is the professional responsible for identifying process optimization opportunities and developing automated workflows (RPA, scripts, or integrations). They map manual and repetitive tasks across various company areas and build automation solutions using low-code/no-code platforms (such as Zapier, Make, Power Automate, n8n) or RPA tools (such as UiPath), driving operational efficiency and error reduction.

About Business Analysis

The Business Analyst (BA) is the professional responsible for identifying problems, opportunities, and solutions in organizational processes, acting as a bridge between business areas and the technology development team. They gather and specify requirements, map value streams, design future processes, and help ensure that software deliveries align with the company's strategic goals.

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Marketing Career Guide

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Finance Career Guide

Financial market, investments, corporate finance, certifications, and strategies to grow in the financial field.

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Communication Career Guide

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Administration Career Guide

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Data Career Guide

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Product Career Guide

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Tech & Remote Glossary

Stop getting lost in interviews and job descriptions

The job market, especially within tech and global companies, has developed its own dialect. Not understanding these acronyms can make you lose valuable opportunities or poorly negotiate your contract. To end this problem, we created the Definitive Glossary for the Remote Professional.

🏢 Work Models & Routine

Async (Asynchronous Work)
A communication model where responses don't need to be immediate. Instead of back-to-back meetings, the team relies on well-structured documents, threads, and messages. It's the gold standard for global companies spanning multiple time zones.
Sync (Synchronous Work)
The opposite of Async. It requires the team to be online and available at the same time for meetings, live chats, and real-time collaboration.
Daily / Stand-up
A quick daily meeting (usually 15 minutes) common in Agile (Scrum) methodologies. The team answers three questions: What did I do yesterday? What will I do today? Are there any blockers?
All-Hands / Town Hall
A company-wide meeting involving all employees. Usually led by the founders (C-Levels) to present results, new goals, and answer team questions.
1:1 (One-on-One)
A recurring individual meeting between a professional and their direct manager. It is used for career alignment, feedback, and problem-solving, not just for project status updates.

💰 Contracts, Benefits & Compensation

PTO (Paid Time Off)
Instead of strict, categorized leave policies, modern US companies usually offer a flexible pool of days (e.g., 20 days of PTO, or even "Unlimited PTO") that you can use for vacations, sick days, or personal matters, while receiving your regular compensation.
Equity / Stock Options
Company ownership. The startup offers you the right to buy shares at a heavily discounted strike price in the future. If the company grows, goes public, or is acquired, these shares can be highly lucrative.
Vesting (Vesting Schedule)
The rule that controls your Equity. It usually lasts 4 years. You don't get all the shares on day one; you "earn" them gradually as you stay with the company. A "1-year Cliff" means you must stay for at least one year to receive your first batch of shares.
RSUs (Restricted Stock Units)
Unlike Stock Options (where you have the right to buy the stock), RSUs are actual shares the company grants you as a bonus or part of your compensation package, following a strict Vesting schedule.
Independent Contractor (1099 / B2B)
The most common international hiring model for global talent working for US companies. You act as a service provider (business-to-business), receiving the gross salary (often six-figure compensation) without standard local payroll tax deductions at the source.

🤖 Recruitment & Hiring Process

ATS (Applicant Tracking System)
The "robot" that reads your resume. Software like Greenhouse, Ashby, and Workday are used to filter candidates by keywords before a human even looks at the document. (Pro tip: this is why your resume must be clean, semantic, and have the right keywords).
JD (Job Description)
The document that lists the responsibilities, technical requirements, and benefits of the open position.
Cultural Fit
The interview stage that evaluates if your core values, communication style, and worldview align with the company's culture. This is the ultimate test of your Soft Skills.
Onboarding
The integration process. It's the period of your first few weeks at the company, where you get your access credentials, learn about the culture, study the internal documentation, and understand how the product works.

🚀 How to use this to your advantage?

The secret isn't just knowing what these acronyms mean, but using them actively. If during an interview for a premium tech role you ask, "How does your PTO policy and Vesting schedule work?", the recruiter will immediately perceive you as a high-level professional, familiar with the global market standards.

The remote job market requires preparation. And having the right vocabulary is the first big step to securing six-figure proposals and standing out among thousands of applicants.

Expert Tip

The New Account Manager Profile: How to Land the Best Remote B2B SaaS Jobs

The Evolution of Account Management: Beyond Relationship Building

If you are aiming for an Account Manager (AM), Key Account Manager (KAM), or Enterprise Account Director role in 2026, it is crucial to understand that the traditional "order-taker" profile focused solely on charisma is a thing of the past. In tech companies, especially within the B2B SaaS (Software as a Service) model, Customer Acquisition Cost (CAC) is higher than ever. Consequently, retaining and expanding the existing customer base are now the primary drivers of profitability.

Recruiters at tech giants and hyper-growth startups are looking for hybrid professionals: individuals with sharp emotional intelligence, but who also possess strong analytical skills to interpret usage data and prevent churn. If your resume does not reflect this duality, you will quickly be filtered out by modern ATS algorithms.

3 Critical Skills to Make Your Resume Stand Out

1. Mastery of Data-Driven Strategies

An elite Account Manager does not wait for the client to complain before taking action. They actively monitor account health. During interviews, you must be able to discuss how you leverage CRM tools (like Salesforce, HubSpot, or Pipedrive) and Customer Success platforms (like Gainsight or Totango) to identify Upsell and Cross-sell opportunities.

"B2B sales teams that adopt data-driven and AI-backed strategies perform substantially better in customer retention and account expansion."

— Gartner Report on B2B Sales

2. Bridging the Gap Between Client and Engineering (Product Feedback Loop)

You will act as the voice of the customer within the company. The most competitive roles require the AM to translate client business pains into actionable insights for Product Managers (PMs) and Software Engineers. In your portfolio of achievements, always mention how your clients' feedback helped shape the product roadmap, resulting in new features and increased Net Promoter Scores (NPS).

3. Asynchronous Communication and Remote Strategic Consulting

With remote work firmly established globally, traditional in-person business lunches have been replaced by strategic Zoom calls and asynchronous alignments. You need to demonstrate your ability to lead a Quarterly Business Review (QBR) effectively in a remote setting, presenting ROI (Return on Investment) reports that easily justify contract renewals.

Practical Interview Tips

When you reach the interview stage with a VP of Sales or Head of Customer Success, drop the generic speech and bring concrete numbers to the table. Structure your answers using the STAR method (Situation, Task, Action, Result).

  • Focus on Net Revenue Retention (NRR): Do not just state how many accounts you managed; explain how you successfully grew the revenue of those accounts over time.
  • Conflict Resolution: Have a ready-to-tell example of an "at-risk" account that you managed to turn around and save from churning.
  • Onboarding and Adoption: Explain your methodology for ensuring that the client fully adopts and utilizes the software from day one.

The Path to Six-Figure Remote Roles

The US tech market remains highly competitive, with enterprise account roles in startups and scale-ups consistently offering six-figure base salaries plus aggressive OTE (On-Target Earnings). However, simply applying through standard job boards often leads your resume straight into a black hole. To access the "hidden job market" of premium US Remote opportunities, smart networking and utilizing curated tech platforms are absolute requirements.

"The best sales opportunities are not the ones you merely apply for; they are the ones your reputation and network qualify you for in advance."

— Harvard Business Review: The Future of B2B Sales