Growth Manager, Paid Social
Stash
New York
Digital Marketing
Information Security
Social Media
Cloud Solutions
Job Score
100 pts
On-site model (+70)
Digital Marketing (+10)
Information Security (+10)
Social Media (+10)
Want to help everyday Americans invest and build wealth? Financial inequality is increasing, and too many people are getting left behind. At Stash, we're passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom. We also believe in working smarter—leveraging AI and emerging technologies to move faster, operate more efficiently, and focus our time on solving meaningful problems for our customers.
We're looking for a Growth Manager, Paid Social to own Stash's paid social and mobile ad network acquisition. You'll be part of our growing Growth team and report to the Sr. Director of Acquisition. You'll own channel strategy, optimization, testing, and measurement across paid social (Meta, Tiktok) and platforms like AppLovin—with real influence over how efficiently we acquire new customers.
This is a role with real scope and huge impact: you'll run hands-on media, build a disciplined experimentation system, and use AI-enabled workflows to operate at higher velocity. You'll partner closely with our Performance Creative Strategist to build a highly performant paid social engine. Over time, you may expand into additional performance channels as the business prioritizes them.
We're looking for someone who thinks in marginal CAC and test roadmaps, gets energy from reading the account and the funnel, and knows how to turn a test-and-learn process into a repeatable engine for growth.
What you'll do:
Own paid social and mobile network performance
- Develop and own strategy and execution for paid social (e.g. Meta, TikTok) and mobile ad networks (e.g. AppLovin), with a focus on efficient new customer acquisition
- Manage budgets, pacing, bidding, audience/structure decisions, and optimization to improve CAC, payback, and scalable growth
- Build and manage a testing roadmap that keeps a constant stream of media experiments in market
Optimize the conversion system
- Own acquisition landing page experimentation tied to your channels—prioritize the test backlog, define success metrics, and ship/kill/scale based on performance
- Partner with the Performance Creative Strategist on message match between ads and landing pages; own the performance readout and decisioning
- Identify and implement AI-driven tools and workflows that accelerate reporting, optimization, experiment tracking, and day-to-day media ops
Analyze and iterate
- Analyze performance data to identify what's working, what's decaying, and where the next dollar should go
- Turn learnings into new hypotheses across targeting, bidding, structure, offers, and landing pages
- Report on channel and funnel performance and share insights with the broader acquisition and marketing teams
Partner cross-functionally
- Collaborate tightly with the Performance Creative Strategist to close the loop between creative, partners, and paid media (including whitelisting/Spark where creators feed paid)
- Partner with Data, Product, Brand, and Martech on attribution, incrementality, and measurement
- Provide media input on campaign planning and, over time, expansion into additional performance channels
What we're looking for:
Your success will be measured by performance metrics like CAC, payback, ROAS, and new customer acquisition—not vanity reach. You understand that great performance media sits at the intersection of capital allocation, experimentation, and systems thinking, and you're energized by the process of testing your way to what works. You can open an account and quickly tell a clear story about what's driving results.
- 4-6 years of hands-on experience buying and optimizing paid social (e.g. Meta and/or TikTok), with a track record tied to performance metrics
- Deep knowledge of working with MMPs (eg AppsFlyer)
- Experience building and executing testing roadmaps across media and landing pages
- Strong analytical skills—comfortable with performance data, experiment design, and translating insights into action
- Bias for speed and ownership; experience operating with AI tools or automation to increase leverage is a plus
- Strong communication skills, with the ability to partner effectively with creative, data, and cross-functional stakeholders
Gold Stars
- Experience with mobile ad networks / UA platforms (e.g. AppLovin) or strong adjacent mobile performance experience
- Experience owning landing page / CRO testing for acquisition funnels
- Familiarity with fintech, consumer finance, or another regulated industry
- Experience with incrementality testing, attribution, or media mix measurement
- Experience standing up or scaling additional performance channels beyond social/mobile
- A curiosity and familiarity with AI tools that can help streamline and improve processes
#LI-Hybrid
Our Commitment to Diversity, Equity, and Inclusion
We proudly celebrate the unique qualities that make you you, 365 days a year, and not just because it’s the right thing to do or good for business. We embed the principles and practices of diversity, equity, and inclusion (DEI) into all that we do to prioritize people, a Stash core value, and to ensure Stashers of all backgrounds and experiences can be their authentic selves.
We are also proud to be the first and only venture-backed fintech to join the CEO Action for Diversity & Inclusion™, and as an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds.
If you require any reasonable accommodations to make your application process more accessible, please reach out to recruiting@Stash.com.
Helping You Invest in Yourself
- Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
- Complimentary subscription to Stash+ account
- Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility.
- Flexible PTO
- Work-from-home equipment stipends; home internet subsidy
- Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
- Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health
External Recognition for Stash
- Benzinga’s 2023 Best Brokerage for Beginners and Best Robo-Advisor Awards
- Qorus-Accenture’s 2023 Banking Innovation Awards
- USA Today and Statista’s 2023 Top 500 Best Financial Advisory Firms
- Comparably's Best Company Awards: Best Places to Work, Best Company Outlook, and Best Engineering Team for Diversity, Women, Culture, and more! (2023)
- Fintech Breakthrough Award: Best Personal Finance App (2023)
- BuiltIn’s Best Places to Work (2022, 2021, 2020, 2019)
- Forbes Fintech 50 (2021, 2020, 2019)
- Best Digital Bank, Finovate Awards (2020)
- Tearsheet Challenge Awards, Best Banking Card Product - Stock-Back® Card, 2020
- LendIt Fintech Innovator of the Year (2020, 2019)
Salary Range: $140,000 – $160,000
The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry.
**No recruiters, please**
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Digital Marketing is a constantly expanding field, driven by e-commerce growth and the need for a strong digital presence. Marketing professionals master tools like Google Ads, Meta Ads, HubSpot, Google Analytics, and automation platforms.
Most sought-after specializations include Growth Marketing, Performance, SEO, Content Marketing, and Growth Hacking. The combination of creativity with data analysis is the most valued differentiator in the market.
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The Information Security area is one of the most strategic and in-demand fields in the technology market. With the rise of cyberattacks, data breaches, and regulations like LGPD and GDPR, companies of all sizes invest heavily in professionals who can protect their digital assets.
Key specializations include Network Security, Cloud Security (AWS, Azure, GCP), Offensive Security (Penetration Testing, Red Team), Defensive Security (SOC, Blue Team), AppSec, and Security Governance. Tools like SIEM (Splunk, QRadar), firewalls, EDR, and Vulnerability Management platforms are essential.
Certifications like CISSP, CEH, OSCP, CompTIA Security+, and AWS Security Specialty are important differentiators. Information security professionals are among the highest-paid in the sector, with growing demand especially in fintechs, healthtechs, and large enterprises.
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The Social Media area is one of the most dynamic and constantly evolving fields in digital marketing. Social media professionals are responsible for creating, managing, and optimizing brand presence on digital platforms, building engagement and community with the target audience.
Key skills include social media management (Instagram, TikTok, LinkedIn, Facebook, YouTube), social media content creation, community management, paid social media (Meta Ads, LinkedIn Ads, TikTok Ads), metrics analysis, and strategic planning. Tools like Hootsuite, Sprout Social, Buffer, Later, and analytics platforms are essential.
Social media professionals in technology companies are highly valued, especially those who master paid social, social media analytics, and content strategies for different platforms. The field offers opportunities from analyst to head of social media, with a focus on growth, engagement, and return on investment.
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The Cloud Solutions area is responsible for designing, implementing, and managing cloud infrastructure and services (AWS, Azure, GCP) for companies. Cloud professionals architect scalable, secure, and cost-optimized solutions, from data center migrations to serverless and multi-cloud architectures.
Key skills include IaC (Terraform, CloudFormation), containers (Docker, Kubernetes), serverless (Lambda, Cloud Functions), managed databases (RDS, DynamoDB, BigQuery), cloud networking (VPC, CDN, load balancer), and security (IAM, WAF, KMS). Knowledge of FinOps, cloud governance, and AWS/Azure/GCP certifications is a differentiator.
Cloud Solutions professionals in technology companies are highly valued, especially those who master multi-cloud architectures, FinOps, and can optimize costs while maintaining performance and security. The field offers opportunities from cloud engineer to cloud solutions architect, head of cloud, and chief cloud architect.
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